Glenn R.
GeorgetownTX
100% Job Success

App Growth Marketing: ASO, Apple Search Ads, Google Ads, Expert-Vetted

⭐ Expert-Vetted - Top 1% talent on UpWork ⭐ Results-driven Marketing Executive with 14+ years developing and implementing growth strategies for Mobile Apps, B2B, B2C, and SaaS. These days, my client list stretches across a variety of verticals and countries. From B2C apps in the Fitness, Food & Beverage, Shopping, and Education verticals, to B2B Consumer Market Research and Insurtech, I work with a variety of clients that range from VC funded startups to Fortune 500 companies, located in the USA, Australia, and Europe. Whether you're a new tech startup app looking for someone to build and drive growth through a custom go-to market strategy - or you're an established company looking for someone who specializes in tracking and measurement - I'm your guy. I build above-the-clouds custom marketing programs to drive short-term and long-term growth, and especially revenue! Here's some of the channels (this is just a selection!) that I specialize in: ✔️ASO - App Store Optimization (SEO for the App Store!) ✔️App Marketing - Focusing on both user acquisition and retention - on a variety of app install campaign channels, including, but not limited to: Apple Search Ads, Google App Ads (formerly UAC), Facebook Ads, Etc. ✔️Mobile Attribution - I work with companies/apps to get their mobile attribution solutions in place. I have expert-level knowledge and experience in Adjust and Branch, as well as a few others. ✔️Mobile Retention & Mobile Marketing Automation - push, in-app messaging, and SDKs such as Braze, Localytics, OneSignal, and AppTentive to drive revenue and app usage, store reviews, combined with remarketing campaigns ✔️SEO - It's where I started 13+ years ago! ✔️PPC - Google Ads (AdWords), Bing, Facebook, Twitter ✔️Google Tag Manager ✔️Social Media ✔️Content Marketing Though I'm based in the United States, I work with a significant amount of international clients currently, and have built and run full mobile marketing campaigns in 70+ countries worldwide. I'm only working with a limited amount of clients these days - but a typical engagement with myself could include programs such as: ✔️App Marketing Consult ✔️Growth Channel Prioritization Plan (this includes estimates for my time to run these programs) ✔️Apple Search Ads Campaign Audit + Run Campaign for 1 Month ✔️App Store Optimization (ASO) Research & Recommendations for iOS/Android App in 1 or more countries ✔️Audit your Adjust or Branch account and partner integrations These are just a few of the services that I can provide. I'm selective on who I work with - as I want to make sure that we're a right fit to work together. All of my programs/solutions are custom built and tailored to my clients' needs. Here's the generic background information about myself: I launched my own App and Digital Marketing agency back in 2017. Appyness is one of the founding Adjust Solutions Program Partners and is a Google Partner Agency. Adjust is one of the largest mobile attribution SDK solutions utilized by mobile apps worldwide. Prior to that, I built and led the marketing team at a Swiss-based software company (both B2C and B2B), doubling revenue (in the millions of USD$) in less than 24 months. As a Marketing Lead & Director, I've led several companies through pre-accelerators as well as rounds of funding. My Creative Director and Copywriter are also available for projects that require any design and/or copy work as well. I hope to hear from you soon!

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Skills

  • Facebook Advertising
  • Search Engine Marketing
  • Mobile App Strategy
  • App Marketplace
  • Braze
  • B2C Marketing
  • Apple Search Ads