Matthew M.
Kalispell, MT
91%
Job Success
Social Media Marketing, Content Marketing, Social and Brand Strategy
$65.00/hr
CERTIFICATIONS
● Facebook: Digital Marketing Associate Certification.
● Hootsuite Academy: Social Media Marketing, Social Media ROI & Value Analysis Certifications.
● Hubspot Academy: Social Media, Digital Marketing, Digital Advertising, Inbound Marketing, Email Marketing, SEO, Content Marketing Certifications.
HOW I CAN MAKE YOUR LIFE BETTER:
I primarily help clients with what I call Content Marketing on Social Media. What this means in plain English is I help you develop a Social Media Strategy that helps you achieve your business goals. *How* I do that is I work with you to map your social media content to match purposes on the traditional Marketing Funnel: "Top of Funnel" for Brand Awareness, customer discovery, and staying top-of mind, "Middle of Funnel" for customer consideration, i.e. answers "What solves my problem?" for your customers, and "Bottom of Funnel" for customers reaching a decision and purchase. I consult and make suggestions for what kind of content will help you achieve those goals for your business, and then I create the social media posts (write copy, make graphics, etc. and post them for you) and execute that strategy.
Hi! I'm Matt, a native English speaker & Master's educated. I've been freelancing in Social Media for 10 yrs, with experience as a Social Media and Content Director at creative marketing agencies, and as a Social Media Strategist at ICUC Social which is a large multinational agency that is part of Dentsu International, a massive marketing conglomerate.
My work on behalf of my clients has been featured in USA Today, CNET, TechCrunch, Business Insider, and Huffington Post, and had clients featured on Live! with Kelly and Michael (now Kelly Ripa and Ryan Seacrest).
I've worked with clients in many industries, B2B, B2C, and Nonprofits and with every size organization, from local businesses, Small and Medium Businesses (SMBs), startups (bootstrapped to well-funded), to large organizations like Mitsubishi, Proctor & Gamble, and World Vision.
HIGHLIGHTS:
● Created social media and content marketing strategy, which resulted in massive growth in our Followers (771% increase), Impressions (894% increase), and Engagement (1,387% increase).
● Strategically overhauled social channels for a Healthcare client which resulted in 7K Link Clicks, Audience growth increased 67%, and Engagements increased 2,302%.
● Led marketing team (a Marketing Assistant and a Blog writer) for SaaS client. Set up Social Media marketing with the tools to succeed, created social post and calendar strategy, resulting in Audience increased by 1,226% and Engagement increased by 1,016%.
● Website visits from social media campaign resulted in over 46k visits, a 593% increase, and a 47% conversion rate on Landing Pages.
● Managed a Twitter account that earned over 4 billion impressions, 436k Retweets, 106k Mentions, and nearly 45k new followers in one year - with no paid advertising.
● Medical client: Engagement increased by 685%, Impressions increased by 28%, Link clicks increased by 84%%.
● Retail apparel client: Engagement increased by 506%.
● B2B SaaS client: Audience (followers) increased by 254%, Impressions increased by 111%, Engagement increased by 31%, Link clicks increased by 39%.
● Cybersecurity cient: Interactions increased by 287%, Link clicks increased by 242%, Shares increased by 329%, Impressions increased by 243%.
● Managed up to 4 team members, depending on the project, consisting of (internal) marketing coordinators, marketing assistants, videographers, graphic designers and (external) content writers, blog writers, SEO and email marketers.
● Managed team of 5 blog writers (dietitian, research scientist, customer success team members and business development), and a WordPress developer.
● Brand strategy development included creating a Brand Book to define and document our brand voice and tone, and brand assets: Brand Values, Brand Voice, Brand Archetype, Style Guide and visual assets (Brand Identity).
Work History
Go To Social Media/Marketing Assistant/Online Business Manager
5.00
Jul 29, 2021
-
Oct 19, 2021
"Matt is so easy to work with and just a lovely human being. He is thoughtful and super responsive and completed everything on time."
Private earnings
B2B SMM Consultant Needed
5.00
Mar 8, 2021
-
Sep 16, 2021
"Help my company a lot to achieve better result in social media, definitely would hire Matt again!"
Private earnings
Seeking survey responses from community managers
5.00
Jul 9, 2021
-
Jul 12, 2021
"Response to our survey was insightful and valuable to our study. Appreciate the thorough work and quick turnaround!"
Private earnings
Seeking Social Media Managers for Short Survey
Mar 7, 2021
-
Mar 23, 2021
No feedback given
Private earnings
Social Media Manager / strategist
Sep 25, 2020
-
Feb 5, 2021
No feedback given
Private earnings
Social media expert with healthcare/life science experience needed for project - Altura
5.00
Jul 1, 2020
-
Sep 23, 2020
"Matt's a professional and an expert in branding and social media. He helped us understand our social media needs and our brand value proposition better. We look forward to working with him again."
Private earnings
Social Media Strategy and Management for Medical Devices Company
5.00
Feb 27, 2020
-
May 2, 2020
Private earnings
Social Media Manager needed for Exciting Food Start-up: lil'gourmets
5.00
Mar 6, 2020
-
Apr 28, 2020
"Matt was a lifesaver when I needed him for an extremely tight timeline project. He had a positive attitude, and was immediately available to help me make it happen! He's got great experience to draw from - and I'd definitely recommend working with Matt!"
Private earnings
Need a Digital Marketing/Social Media Specialist to assist with digital PR campaign
5.00
Aug 1, 2019
-
Sep 2, 2019
Private earnings
Social Media Strategy & Execution
5.00
Jun 3, 2019
-
Jul 10, 2019
"Matt is superb to work with. He was able to quickly overhaul our social channels and get us set up with a roadmap of intelligent, targeted posts on a complex topic that he had no previous familiarity with. I would highly recommend Matt for any social media, marketing or branding work. He is strategic, thoughtful, responsive, creative, and exceptionally cooperative (yet unafraid to express an informed opinion)."
Private earnings
Community Manager - North America to manage our social media networks for three SaaS B2B brands
Feb 17, 2023
-
Present
Job in progress
Private earnings
Matthew M. has more jobs. Create an account to review them
Portfolio
Skills
- Social Media Marketing
- Social Media Management
- Social Media Website
- Social Media Strategy
- Social Media Content
- Social Media Design
- Brand Strategy
- Branding & Marketing
- Brand Marketing
- Content Marketing
- Social Media Marketing Plan
- Social Media Posts
- Marketing Strategy
- Community Management
- Community Engagement
Matthew M.
Kalispell, MT
91%
Job Success
45
Total Jobs
1,506
Total Hours
View profile
All work
Social Media Marketing, Content Marketing, Social and Brand Strategy
Specializes in$65.00/hr
CERTIFICATIONS
● Facebook: Digital Marketing Associate Certification.
● Hootsuite Academy: Social Media Marketing, Social Media ROI & Value Analysis Certifications.
● Hubspot Academy: Social Media, Digital Marketing, Digital Advertising, Inbound Marketing, Email Marketing, SEO, Content Marketing Certifications.
HOW I CAN MAKE YOUR LIFE BETTER:
I primarily help clients with what I call Content Marketing on Social Media. What this means in plain English is I help you develop a Social Media Strategy that helps you achieve your business goals. *How* I do that is I work with you to map your social media content to match purposes on the traditional Marketing Funnel: "Top of Funnel" for Brand Awareness, customer discovery, and staying top-of mind, "Middle of Funnel" for customer consideration, i.e. answers "What solves my problem?" for your customers, and "Bottom of Funnel" for customers reaching a decision and purchase. I consult and make suggestions for what kind of content will help you achieve those goals for your business, and then I create the social media posts (write copy, make graphics, etc. and post them for you) and execute that strategy.
Hi! I'm Matt, a native English speaker & Master's educated. I've been freelancing in Social Media for 10 yrs, with experience as a Social Media and Content Director at creative marketing agencies, and as a Social Media Strategist at ICUC Social which is a large multinational agency that is part of Dentsu International, a massive marketing conglomerate.
My work on behalf of my clients has been featured in USA Today, CNET, TechCrunch, Business Insider, and Huffington Post, and had clients featured on Live! with Kelly and Michael (now Kelly Ripa and Ryan Seacrest).
I've worked with clients in many industries, B2B, B2C, and Nonprofits and with every size organization, from local businesses, Small and Medium Businesses (SMBs), startups (bootstrapped to well-funded), to large organizations like Mitsubishi, Proctor & Gamble, and World Vision.
HIGHLIGHTS:
● Created social media and content marketing strategy, which resulted in massive growth in our Followers (771% increase), Impressions (894% increase), and Engagement (1,387% increase).
● Strategically overhauled social channels for a Healthcare client which resulted in 7K Link Clicks, Audience growth increased 67%, and Engagements increased 2,302%.
● Led marketing team (a Marketing Assistant and a Blog writer) for SaaS client. Set up Social Media marketing with the tools to succeed, created social post and calendar strategy, resulting in Audience increased by 1,226% and Engagement increased by 1,016%.
● Website visits from social media campaign resulted in over 46k visits, a 593% increase, and a 47% conversion rate on Landing Pages.
● Managed a Twitter account that earned over 4 billion impressions, 436k Retweets, 106k Mentions, and nearly 45k new followers in one year - with no paid advertising.
● Medical client: Engagement increased by 685%, Impressions increased by 28%, Link clicks increased by 84%%.
● Retail apparel client: Engagement increased by 506%.
● B2B SaaS client: Audience (followers) increased by 254%, Impressions increased by 111%, Engagement increased by 31%, Link clicks increased by 39%.
● Cybersecurity cient: Interactions increased by 287%, Link clicks increased by 242%, Shares increased by 329%, Impressions increased by 243%.
● Managed up to 4 team members, depending on the project, consisting of (internal) marketing coordinators, marketing assistants, videographers, graphic designers and (external) content writers, blog writers, SEO and email marketers.
● Managed team of 5 blog writers (dietitian, research scientist, customer success team members and business development), and a WordPress developer.
● Brand strategy development included creating a Brand Book to define and document our brand voice and tone, and brand assets: Brand Values, Brand Voice, Brand Archetype, Style Guide and visual assets (Brand Identity).
Work History
Go To Social Media/Marketing Assistant/Online Business Manager
5.00
Jul 29, 2021
-
Oct 19, 2021
"Matt is so easy to work with and just a lovely human being. He is thoughtful and super responsive and completed everything on time."
Private earnings
B2B SMM Consultant Needed
5.00
Mar 8, 2021
-
Sep 16, 2021
"Help my company a lot to achieve better result in social media, definitely would hire Matt again!"
Private earnings
Seeking survey responses from community managers
5.00
Jul 9, 2021
-
Jul 12, 2021
"Response to our survey was insightful and valuable to our study. Appreciate the thorough work and quick turnaround!"
Private earnings
Seeking Social Media Managers for Short Survey
Mar 7, 2021
-
Mar 23, 2021
No feedback given
Private earnings
Social Media Manager / strategist
Sep 25, 2020
-
Feb 5, 2021
No feedback given
Private earnings
Social media expert with healthcare/life science experience needed for project - Altura
5.00
Jul 1, 2020
-
Sep 23, 2020
"Matt's a professional and an expert in branding and social media. He helped us understand our social media needs and our brand value proposition better. We look forward to working with him again."
Private earnings
Social Media Strategy and Management for Medical Devices Company
5.00
Feb 27, 2020
-
May 2, 2020
Private earnings
Social Media Manager needed for Exciting Food Start-up: lil'gourmets
5.00
Mar 6, 2020
-
Apr 28, 2020
"Matt was a lifesaver when I needed him for an extremely tight timeline project. He had a positive attitude, and was immediately available to help me make it happen! He's got great experience to draw from - and I'd definitely recommend working with Matt!"
Private earnings
Need a Digital Marketing/Social Media Specialist to assist with digital PR campaign
5.00
Aug 1, 2019
-
Sep 2, 2019
Private earnings
Social Media Strategy & Execution
5.00
Jun 3, 2019
-
Jul 10, 2019
"Matt is superb to work with. He was able to quickly overhaul our social channels and get us set up with a roadmap of intelligent, targeted posts on a complex topic that he had no previous familiarity with. I would highly recommend Matt for any social media, marketing or branding work. He is strategic, thoughtful, responsive, creative, and exceptionally cooperative (yet unafraid to express an informed opinion)."
Private earnings
Community Manager - North America to manage our social media networks for three SaaS B2B brands
Feb 17, 2023
-
Present
Job in progress
Private earnings
Matthew M. has more jobs. Create an account to review them
Portfolio
Skills
- Social Media Marketing
- Social Media Management
- Social Media Website
- Social Media Strategy
- Social Media Content
- Social Media Design
- Brand Strategy
- Branding & Marketing
- Brand Marketing
- Content Marketing
- Social Media Marketing Plan
- Social Media Posts
- Marketing Strategy
- Community Management
- Community Engagement
Hours per week
As Needed - Open to Offers
< 3 days response time
Associated with
BRNDVENTURE
23 hours