Raluca N. Status: Offline
BucharestRomania
100% Job Success

Expert in Product Management and Growth

Hello! I'm Raluca, an UPWORK EXPERT-VETTER Product Manager and Marketing / Growth Expert with over 15 years of experience. Why Choose Me? Here's a few of my achievements: * $1.8M+ in revenue generated through strategic marketing initiatives, exceeding goals by 20%. * Achieved a 250% increase in key marketing metrics, propelling substantial growth. * Drove a 40% growth in new user acquisitions within one year. * Led digital transformation projects for over 25 companies. * Streamlined product development processes, reducing time-to-market by 60%. * Optimized business operations, resulting in a 40% reduction in costs. Certified Professional: * Business Strategy Certificate from Harvard Business School Online. * Master UX Certification from the Nielsen Norman Group. * Product Analytics Certification from Mind the Product. Services Offered UX Evaluation: * App and Website UX Reviews: I will thoroughly review your app or website to identify areas for improvement based on UX best practices. * UX Roadmap Development: Create a strategic plan outlining actionable steps to enhance your product's usability and customer satisfaction. * User Persona Creation: Develop detailed user personas to help you understand and target your ideal customers effectively. * Customer Journey Mapping: Map out your customer's journey to identify key touchpoints and optimize their experience with your brand. Product Strategy & Roadmapping: * Product Roadmap Creation: Assist in building a comprehensive product roadmap that outlines feature development and aligns with your business goals. * Feature Prioritization: Help determine which features to focus on for maximum impact and user engagement. * Talent Acquisition Guidance: Provide strategies on how to hire the right people to build a strong and effective team. Marketing Analytics & Planning: * Analytics Setup & Dashboard Creation: Set up product and marketing analytics tools, create customized dashboards, and train you on how to interpret the data for informed decision-making. * Effective Marketing Plan Development: Craft a strategic marketing plan that includes actionable steps to reach your target audience and achieve your business objectives. & Campaign Strategy & Optimization: Offer advice on designing and optimizing marketing and sales campaigns to maximize ROI.
Work history

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Skills

Skills

  • Research Interviews
  • User Experience Strategy
  • Journey Mapping
  • UX Research
  • User Flow
  • Survey
  • User-Centered Design
  • Product Discovery
  • Leadership Coaching

Testimonials

Endorsements from past clients

"Working with Raluca was a transformative experience for our business. She is a 'big-picture' thinker, seasoned in the US business environment. She is fast at conceiving and executing complex strategies and tactics. The collaboration helped us clarify our product and services, our business and go-to-market strategy, our short and long-term goals, our vision, and our approach to improving our Clients' 'user experience'. Raluca delved into difficult issues in order to propose realistic solutions. She helped rewrite our brand guidelines and redesign our website, adding clarity and increasing Client confidence. Raluca's broad expertise, from business setup, UX strategy, and product ownership, to global sales & marketing campaigns, makes her an invaluable asset to any organization."

Tudor V. | CEO
Strategy Sep 2023

Verified


"I worked with Raluca on a few occasions while upgrading the company website, and the experience was just stellar. She took our site from generic corporate, and made out of it a lead magnet experience. She has background in tech, so she's familiar with the audience quality standard. I recommend hiring. "

Delia H. | Lead Designer
Part Time Sep 2022

Verified