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Gary B. Status: Offline
Johns Creek, United States
100% Job Success
Top Rated Plus

Market Research Expert | Surveys & Interviews

I'm a Top Rated Plus independent market research professional with expertise in all facets of B2B and B2C primary research: Survey Design, Survey Programming, Survey Fielding/Deployment, Qualitative Interviewing/Moderating, Data Analysis, and Report Writing/Presentation. With over 20 years of experience, I bring a deep understanding of research methodologies, techniques, and best practices. I develop and execute custom studies that deliver insights in areas such as: • Brand Awareness & Equity • Messaging & Positioning • Segmentation & Personas • Customer Satisfaction & Experience • Customer Retention • New Products & Concepts • Win-Loss • Buyer's Journey • Trend Analysis & Future Insights • Thought Leadership TOOLS & TECHNIQUES: • Alchemer • Qualtrics • SurveyMonkey • Max-Diff • Conjoint • Jobs to Be Done • Net Promoter • Online Panels • SPSS INDUSTRY EXPERIENCE: • A.I. • Construction • Consumer Products and Services • Cybersecurity • Fintech • Healthcare • Manufacturing • Nonprofit • Pharma • Publishing/Media • Software/SaaS (Enterprise and Consumer) • Telecom • And more! Please see the feedback from the many satisfied clients I've collaborated with on Upwork (over 30 five-star reviews).
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Skills

Skills

  • Quantitative Research
  • Consumer Research
  • Market Analysis
  • Brand Research
  • Market Research Interview
  • Survey Data Analysis
  • Survey
  • Internet Survey

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