Alex S.
San FranciscoCA
93% Job Success

Social Media Manager and Creative Director with 5+ years of experience

Hello! Thank you for considering me for your Social Media and Content needs. My knowledge and proficiency in content development and social media management are backed by over 5+ years of professional freelance experience. While I am adept at the nitty-gritty of social media management (caption copywriting, analytics, scheduling, etc.) I specialize in visually engaging content creation. I work with clients from global agencies like American Airlines, to independent, up-and-coming brands like ShoSho Fashion. I set my clients up for continued success: - Develop content guidelines for long-term content management (brand voice and tone to inform caption copy, and source representational imagery to inform visual identity). - Manage business accounts on social media and execute marketing/ad campaigns through Hootsuite, Meta, and other platforms (planning strategy based on analyzing Instagram/Facebook analytics). - Ideate and create reels (emphasis on visual appeal, but grounded in empathy), and optimize desktop content for mobile interfaces to improve engagement and follower counts. - Create graphics implementing company imagery + branding for sharing across social media platforms utilizing Photoshop, Canva, Lightroom, and more. - Conduct business audits and deliver decks that provide long-term content vision and help new businesses launch with long-term success in mind. - On average, my clients see a combined 37% jump in engagement and followers within 3 weeks of working together. I practice what I preach: - I leverage my content creation and management capabilities for my own brand too. My most recent campaign highlights my new Adobe Lightroom product, produced $10k+ in sales, and captured 20.3k new page views, and converted 250+ newsletter subscribers in the first three weeks. - My work with ShoSho Fashion has led to a 406% increase in organic Instagram reach in the past year and retooled the business to make its social media platforms a viable source of online income. Whether you need help with online content creation, retooling your social workflows, creative direction, or any other type of social media help, I have the skills and experience to deliver quality work that meets your needs. See my personal Instagram for an example of my capability to handle and engage with a large audience: @alexsamuelss

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Skills

  • Figma
  • Social Media Content
  • Social Media Audit
  • Instagram
  • TikTok Marketing
  • Social Media Advertising
  • Advertising Design
  • Internet Survey