Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org

Canva is a free graphic-design tool website. wikipedia.org

Graphic design is a creative process - most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.) _ undertaken in order to convey a specific message (or messages) to a targeted audience. wikipedia.org

An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information (such as a story, poem or newspaper article) by providing a visual representation graphically. wikipedia.org

A creative strategy generally explains how an advertising campaign will meet the advertising objectives of the business.

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

Video editing is the process of editing segments of motion video production footage, special effects and sound recordings in the post-production process. wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org