John R.

John R.

DennisMA

Strategic Brand Planning, Positioning and Omni Plans

Senior Marketing Manager with +25 years in building brands like Duracell, Shaw’s Supermarkets, Dunkin’ Donuts and Scotties Facial Tissues. Key skills include: • Developing strategic and integrated brand plans that deliver profitable growth. • Creating effective brand positioning and creative platforms by identifying and leveraging consumer insights. • Building brand equity through traditional and new and emerging digital platforms (paid media, social, influencers, digital couponing, e-mail and e-commerce). • Achieving profit targets through rigorous ROI reviews and on-going P&L management. • Working collaboratively with sales and developing most impactful selling programs. • Leading and cultivating marketing teams and individuals through personal development plans, motivation, coaching and collaboration.

Skills

John R.

John R.

DennisMA

Strategic Brand Planning, Positioning and Omni Plans

Specializes in
Senior Marketing Manager with +25 years in building brands like Duracell, Shaw’s Supermarkets, Dunkin’ Donuts and Scotties Facial Tissues. Key skills include: • Developing strategic and integrated brand plans that deliver profitable growth. • Creating effective brand positioning and creative platforms by identifying and leveraging consumer insights. • Building brand equity through traditional and new and emerging digital platforms (paid media, social, influencers, digital couponing, e-mail and e-commerce). • Achieving profit targets through rigorous ROI reviews and on-going P&L management. • Working collaboratively with sales and developing most impactful selling programs. • Leading and cultivating marketing teams and individuals through personal development plans, motivation, coaching and collaboration.

Skills

More than 30 hrs/week