Peyton K.

Market and Data Researcher for Marketing Strategy

I have a background in half a decade of immersive market research expertise and an academic foundation, including a Bachelor's degree in Business Marketing and a Master's degree in Data Advertising. My proficiency spans various research methodologies, encompassing primary (qualitative and quantitative), secondary, and syndicated research, enabling me to craft a comprehensive marketing plan tailored to your needs. After research and data collection, I transform the insights into actionable recommendations. This includes but is not limited to competitive analysis, delineating the customer journey, pinpointing your target audience, identifying and enhancing your brand image, and crafting a comprehensive social media strategy. This strategy encompasses mood boards, hashtag strategies, and copywriting. I will ensure that your business is poised for future marketing and advertising success by implementing these insights. *Please note that all examples in portfolio are academic for discretion of clients* Certifications: • Harvard Data Science • Google Ads • Excel • Powerpoint • Word • TradeDesk Skills: • Lightroom • Photoshop • Illustrator • Rush Premier • Simmons Insights • Mintel •Qualtrics


  • Sprout Social
  • Qualtrics
  • Instagram
  • Facebook
  • Pinterest
  • LinkedIn
  • TikTok