Videography refers to the process of capturing moving images on electronic media even streaming media. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

Adobe Photoshop Lightroom is a photo editing and management computer program developed by Adobe Systems for Windows and OS X, designed to assist users in managing large quantities of digital images and doing post production work. Lightroom combines photo management and editing in one interface. wikipedia.org

Photography focused on capturing images of commercial products.

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. wikipedia.org

Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

A brand is a product or service whose dimensions differentiate it in some ways from other products or services designed to satisfy the same need. A brand can take many forms, including a name, sign, symbol, color combination or slogan. wikipedia.org

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. wikipedia.org

A creative strategy generally explains how an advertising campaign will meet the advertising objectives of the business.