Paul H.
St. John's, Canada
100%
Job Success
Top Rated Plus
Shopify CRO Expert | Ex-Hyros | Growth Partner to 7+ Figure Businesses
$200.00/hr
🥇 Top 1% CRO Expert | $400K+ Earned on Upwork | 100% Job Success | Expert-Vetted
📈 I help 7-8 figure e-commerce brands boost conversions by 20-50% and unlock hidden revenue - without increasing ad spend.
With my proven Conversion Funnel Formula honed across 100+ successful projects, I turn underperforming funnels into profit engines. Whether it’s fixing low-converting PDPs, improving AOV, or streamlining mobile UX, I deliver measurable growth.
As a former CRO consultant at Hyros, I’ve driven 6-7 figure gains for brands like Tuft + Paw, Sensibo, and Crown & Paw by optimizing CVR, AOV, RPV, and LTV while reducing CPA.
🔧 What I deliver:
• Conversion-improving PDPs and landing pages (design + copy)
• Actionable CRO audits & full-funnel strategy optimization
• High-impact A/B testing strategy & execution
If you're ready to turn your traffic into more scalable, profitable conversions - let’s talk.
𝗪𝗵𝗮𝘁 𝘀𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴:
🗣️ "Paul was amazing! He took our Shopify site and turned it into a sales machine."
🗣️ “With Paul’s help, our Shopify site is converting at 5.1%. He is a genius when it comes to conversion rate optimization and turning more people into buyers."
🗣️ "Paul is a complete pro. He's a true pleasure to work with, and I feel he is also just a deeply good person. He went all in on this project, and I will definitely hire him again."
🗣️ "I hired dozens of experts to help us launch multiple stores. Paul was by far the best. We trusted him to lead us in optimizing our websites and landing pages for conversions. We even saw a 311% lift on one flagship product page after Paul's CRO improvements."
🗣️ "I want to share my utmost appreciation for Paul, a highly skilled CRO expert who made a remarkable difference in optimizing my website. His professionalism, expertise, and dedication were exceptional. Paul's insightful recommendations and clear communication led to improvements in our conversion rates."
𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗱𝗼:
🛍️. Increase conversions on your homepage/key product pages
🛒 Boost your AOV, RPV, and LTV while reducing cart abandonment
🖥️ Optimize your site's UX and design to funnel more customers to checkout
𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻𝗻𝗼𝘁 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗱𝗼:
❌ Find the other sock lost in the Narnia of your dryer.
❌ Understand how Donald J. became president of the USA .
❌ Scale from $0 to $100M in one calendar year (I mean, c'mon).
𝗠𝘆 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀:
Using my proven Conversion Funnel Formula, I:
🔎 AUDIT: your website, landing page, and funnel for leaks from a user experience perspective - combining marketing psychology, data, AI, and experience to get you the most conversions.
💡 RECOMMEND: the most impactful changes (to copy, layout, design, UX) and A/B tests that bring the biggest changes to your conversion rate.
💼 IMPLEMENT: actionable recommendations from the audit with the help of a developer to ensure they generate the most impact, the fastest.
This proven method has increased conversions for dozens of 7+ figure e-commerce and SaaS websites and added millions of dollars in revenue otherwise left on the table.
𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗜'𝘃𝗲 𝗵𝗲𝗹𝗽𝗲𝗱:
Crown & Paw ($10M+), Alpha Paw ($30M+), Volaris ($75M+), Hyros ($10M+), PetLovers ($1M+), Cloud Assess ($2M+), Tuft + Paw ($1M+) Allura ($1M+), SGames ($1M+), and more.
𝗕𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿:
I receive numerous invites each week, so please send a personal message with some info about your brand/website in your offer/invitation and I'll get back within 24 hours.
𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀:
If it sounds like a fit, click the "Hire" or "Invite" at the top of the page. I answer all invites and messages within one business day so I’ll be in touch soon.
⚡ Ready to maximize your sales and conversions?
👉 Click the "Invite " or "Hire" button to get started!
Work history
Work history
60 minute consultation
Jun 29, 2025
-
Jul 4, 2025
No feedback given
Private earnings
Split testing/Conversion Expert - SAAS
Apr 18, 2024
-
Jun 23, 2025
Private earnings
60 minute consultation
May 15, 2025
-
May 28, 2025
"Paul was informative and provided expert advice. Will definitely work together again."
Private earnings
60 minute consultation
May 6, 2025
-
May 12, 2025
No feedback given
Private earnings
Webinar Content and Design Edits
Mar 7, 2023
-
Apr 28, 2025
Private earnings
Copywriter needed for sales page (premium products)
Jun 3, 2022
-
Dec 2, 2024
Private earnings
Buy Box CRO & UX Design for Shopify Site
Jan 31, 2024
-
Nov 5, 2024
Private earnings
CRO & UX Expert for Improving Conversion Rates for MindfulnessExercises.com
Sep 28, 2023
-
Oct 29, 2024
"Excellent contractor with impeccable character"
Private earnings
CRO Specialist for Online Digital Product Website
Oct 17, 2023
-
Oct 29, 2024
No feedback given
Private earnings
Influencer Outreach Consultation
Nov 18, 2022
-
Oct 29, 2024
"Paul helped us develop our brand vision and revitalize our website to be much more visually appealing and measurably better conversions."
Private earnings
High-Level SEO Consultant for On-Page Optimization and Strategic SEO Insights (Healthcare B2B)
May 22, 2025
-
Present
Job in progress
Private earnings
Cro audit
May 22, 2025
-
Present
Job in progress
Private earnings
CRO & UX Specialist to increase sales and ROAS
May 18, 2025
-
Present
Job in progress
Private earnings
Step 1 Timeline Estimate & Plan For Conversion Improvements to Natural Alternative Paul's plan
May 18, 2025
-
Present
Job in progress
Private earnings
Conventional Rate Optimisation - Funnel Review
Apr 17, 2025
-
Present
Job in progress
Private earnings
CRO for Ecommerce Website
Sep 20, 2024
-
Present
Job in progress
Private earnings
CRO & Marketing
May 2, 2024
-
Present
Job in progress
Private earnings
Ecommerce Marketing Expert for Toy Business
Apr 23, 2024
-
Present
Job in progress
Private earnings
Best CRO Expert needed for Shopify dog brand
Nov 15, 2023
-
Present
Job in progress
Private earnings
VWO
Oct 24, 2023
-
Present
Job in progress
Private earnings
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Skills
Skills
- Conversion Rate Optimization
- Copywriting
- A/B Testing
- Marketing Strategy
- Website Optimization
- Social Media Marketing
- Landing Page
- Design Enhancement
- UX & UI
- Website Audit
- Web Design
- Shopify
- Ecommerce Website
- Campaign Optimization
- Ecommerce