Nakiya H.
Clayton, MO

Marketing Automation, Retention Marketing, Data Analysis

I am a seasoned growth marketeer with skills in marketing automation, data analytics, SQL, CRM tools, Journeys, and Analytics platforms (Mixpanel, GA4). I have 3+ years of experience working in Growth Marketing at startups and small businesses. My professional experience includes handling Marketing Automation, Email Marketing Journeys, App Marketing Journeys, Campaign Management, Data Analysis and Presentation. I have vast experience in: 1. Creating onboarding journeys, funnel, and triggered journeys in helping convert visitors into customers. 2. A/B testing plans to optimize CRM KPIs. 3. CRM Management Tools such as Braze, OneSignal, MoEngage, MailChimp, OracleResponsys. 4. SQL dashboards and queries using Redash and Superset. 5. Analytics Platforms such as Mixpanel and Google Analytics 6. Excel Macros, Formulas and Presentation. I've worked on multiple CRM Growth projects, alongside the Product, Tech, and Merchandizing teams. I believe in a data-centric approach to marketing, paired with personalized communication. So if that sounds like what you are looking for, lets talk :)
Work history
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Skills

Skills

  • CRM Automation
  • Marketing Campaign Setup & Implementation
  • Customer Retention Strategy
  • Excel Formula
  • Customer Engagement
  • Email Campaign Setup
  • Journey Mapping

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