Laura M.
Rising Talent

Senior Art Director/Graphic Designer and Design Lead

Hi, I'm Laura. I'm a Senior Art director and Design Lead, graphic designer and visual artist. I live in Berlin and currently work as a Senior Visual Designer for the innovative luxury digital fashion brand TRIBUTE BRAND, as well as a freelance Senior Art Director and Design Lead. My approach is based on strong conceptual work and interdisciplinary design practices through continuous experimentation with what is current and relevant in the ever-changing design industry. I've been working in brand design and communication for branding and campaigns with all kinds of clients for around 10 years. From independent clients like underground record labels, art institutions and film directors to start-ups and big corporate brands like PUMA, L’Oréal, Deutsche Bahn, Volkswagen, Pinterest, SAP, Universal Films, Pfizer, Deutsche Bank, Klarna, Henkel, NYX Cosmetics, Commerzbank, Deutsche Bank and many more. Through my three years of experience in leading 15 multidisciplinary designers at the agency RCKT in Berlin, I also have experience in leading larger multidisciplinary design projects and motivate the team to achieve the best results, always with fun and ease. Thanks to my diverse background, I have experience in both the management and practical implementation of projects. My expertise spans various areas of visual communication, including bespoke art direction for digital design and print design. My experience provides holistic solutions for visual identities in branding, editorial design, logo design, motion and art direction for image concepts and photo shoots. Most recently, I have delved into UI/UX and product design by coordinating the production of the new website for SAP Fioneer with the web developers. I am available to collaborate on creative projects in Berlin, but also for freelance and remote work around the world. I look forward to hearing from you!


  • Visual Design
  • Visual Identity
  • Brand Design
  • Brand Identity Design
  • Editorial Design
  • App Design
  • Digital Design
  • Social Media Design
  • Creative Direction
  • UX & UI Design