Kate T.
TampaFL
100% Job Success
Top Rated Plus

Lead Generation & Inside Sales Consultant/Fractional Growth Leader

With over two decades of dedicated experience in lead generation spanning various industries, my expertise lies in creating and optimizing inside sales strategies, managing campaigns, and transforming how businesses connect with potential clients. I began my journey in the competitive insurance domain, where cold calls, client management, and understanding the buyer psyche was a daily routine. This hands-on exposure made me realize my affinity for the initial phase of the sales cycle - lead generation. From refining messaging cadences to building successful prospecting campaigns, I relished the art of connecting businesses with their potential customers. Over the years, I've tackled challenges ranging from revamping under-performing lead gen teams to architecting lead generation strategies from the ground up. I'm attuned to the complexities of the evolving digital landscape, from the intricacies of SEO shifts to the nuances of online marketing. If your business is struggling with lead generation or nurturing a robust sales pipeline, let's bridge that gap together. How I can help: Lead Generation & Sales Strategy: Building a sales strategy playbook Evaluating growth methods and aligning sales-marketing objectives. Analyzing customer contracts and refining growth processes. Designing sales & marketing funnels to guide prospects at every phase. Training existing teams to improve lead conversion and closed sales. Inside Sales Campaigns & Management: Developing both inbound & outbound strategies to elevate lead counts. Guidance on the optimal lead gen tech stack & its implementation. Assessing and enhancing email deliverability & lead gen avenues. Creating and overseeing lead gen campaigns, from messaging to execution. Weekly campaign performance reviews & actionable insights. Case Study: Case Study: Transforming Healthcare Revenue Cycle Company through Strategic Sales & Marketing Background: The healthcare industry constantly evolves, with many companies striving to stay ahead by optimizing revenue processes. For one particular Healthcare Revenue Cycle Company (HRCC), there was a clear need to enhance brand visibility and increase lead generation and revenues. The challenge was adopting a multi-pronged approach catering to modern audiences while maintaining the company's core values and strengths. Objective: ● Build and implement a robust lead generation and marketing strategy. ● Create brand awareness and drive quality leads. ● Ensure that the company's digital footprint was optimized for search. ● Successfully integrate and transition the brand identity for newly acquired companies. ● Collaborate with leadership to ensure the messaging resonated with the company’s objectives and differentiated it in the market. Strategy & Implementation: Lead Generation and Marketing Strategy: A comprehensive plan was laid out that targeted both current and potential clients through various digital platforms. Multi-Channel Campaigns: Implementing social media advertising, paid search, and outbound email campaigns ensured that the brand reached its audience wherever they were active. SEO Strategy: Recognizing the power of organic search, an SEO strategy was created, optimizing the website for relevant keywords, improving site architecture, and ensuring high-quality content. Marketing Collaterals: All marketing campaigns were backed by professionally designed messaging and collaterals that resonated with the target audience. Brand Transition: For the companies that HRCC acquired, a seamless brand transition strategy was executed, ensuring that the brand identity remained consistent and potent. Leadership Collaboration: Working closely with the leadership team, the marketing department ensured that the brand’s messaging and differentiators aligned with the company's larger vision and objectives. Results: ● 200% of the lead generation goal was achieved, indicating the strategies’ effectiveness. ● The company surpassed its target in terms of revenue, meeting 160% of the new sales revenue goal. ● The company's digital presence was significantly boosted, with higher organic search rankings and increased website traffic. ● The transition of newly acquired companies into the HRCC brand umbrella was seamless and met with positive feedback from stakeholders. ● A strong partnership with the leadership team resulted in a cohesive brand message communicating the company's value proposition to its audience. Conclusion: The success experienced by the Healthcare Revenue Cycle Company is a testament to the power of a well-planned and executed digital marketing strategy. By understanding the needs of its audience, optimizing its digital presence, and ensuring consistent brand messaging, HRCC was able to meet and significantly surpass its goals.

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Skills

  • Email Marketing
  • Lead Generation
  • Sales Writing
  • Sales Management

Get started working with Kate quickly with these predefined projects.

Get started working with Kate quickly with these predefined projects.

You will get expert B2B lead generation services that drive new revenue.

From $1,000
3 days delivery