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Michael P. Status: Offline
Sydney, Australia
44% Job Success

Expert Business and Marketing Writer

I write to inform, persuade and mobilise audiences for my clients. I write effective business and marketing content, ranging from bold and creative to serious and professional. I also write media releases and undertake media liaison. My rare qualifications combine the communication arts and business strategy. Add years of experience and you can be sure what I write is both incisive and persuasive. Reader comprehension and engagement are always the first goals, so my material tends to be simple and human, irrespective of the medium where it will be used. Projects vary in size and style, from short, sharp digital content, straplines and positioning statements that can’t waste a word, to feature articles, white papers, and business documents that must present compelling arguments with clarity and discipline. My expertise has been applied to the following environments: corporate positioning statements • brand straplines • advertising copy • video scripts • speeches • media releases • opinion pieces • EDMs and blogs • case studies • websites • marketing collateral • corporate profiles • corporate plans • policy documents • whitepapers and research reports • pitch decks • proposals and submissions. I have worked with clients in many sectors of the economy, from professional services to technology, natural resources to construction, media to government. I always find the right tone of voice to match each client's brand and context. I am at my best with complex or challenging tasks. My track record includes some of the most demanding communication engagements the industry has to offer. And, ultimately, solutions to even the biggest challenges begin with a handful of well-chosen words. I have been commissioned by The Sydney Morning Herald and The Canberra Times and have had opinion pieces published by the Australian Financial Review. Recently, I also co-authored a book on best practice communication in relation to cybersecurity breaches. A Bachelor of Arts (communication & media) from the University of Canberra and an MBA (strategy & management) from the Australian Graduate School of Management (AGSM) are combined with years of high-level writing experience. I offer an objective, strategic perspective and highly practical approach to written communication.
Work history
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Skills

Skills

  • Business Writing
  • Article
  • Article Writing
  • Blog Writing
  • Creative Writing
  • Brand Marketing
  • Copywriting
  • Website Content
  • Website Copywriting
  • Writing
  • Public Relations
  • Report Writing
  • White Paper Writing

Testimonials

Endorsements from past clients

"Michael’s expertise in business and public communication strategy has been a great asset to my organisation. He provided early research and analysis on potential clients, which proved most valuable. Michael has arranged key media profile opportunities, and continues to assist me with team selection decision, as well as acting as a reliable sounding board. It is a rare combination of skills, a combination that combines strategy, imagination and know-how. And he's fun to work with! "

Chantal A. | CEO
Mar 2020

Verified

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