Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. wikipedia.org

YouTube is a video-sharing website on which users can upload, view and share videos. wikipedia.org

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. wikipedia.org

The YouTube Application Programming Interface, or the YouTube API, allows developers to access video statistics and YouTube channels' data via two types of calls, REST and XML-RPC. wikipedia.org

Recruitment refers to the process of attracting, screening, and selecting a qualified person for a job. All companies in any industry can benefit from contingency or retain professional recruiters or outsourcing the process to recruitment agencies. wikipedia.org

Content strategy refers to the planning, development, and management of content, written or in other media. wikipedia.org

Management in business and organizations is the function that coordinates the efforts of people to accomplish goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization or initiative to accomplish a goal. wikipedia.org

Human resource management is the management of an organization's workforce. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws. wikipedia.org