Yasmim F.
Sao PauloBrazil
100% Job Success
Top Rated

Art&Tech PR and Writer

Hello, I'm Yasmim Franceschi, though in the realms of art and music, I'm known by my artistic name, Yayá. I'm a dynamic PR agent and creative writer deeply immersed in the intersection of visual arts, music, finance, art and technology. My journey through the art world is marked by significant collaborations, notably with Max Mellenbruch on the Kialara project. I have recently completed a book celebrating and reporting on the first decade of Kialara, blending my insights into art with the revolutionary ethos of cryptocurrency. Beyond the digital frontier, I have worked extensively in the traditional art scene. Notably, my role at the Museum of Modern Art of São Paulo (MAM SP) as the leader of the institutional relations department granted me unparalleled insights into contemporary art, enriching my approach to PR strategies in the art world. This experience has been fundamental in understanding and navigating the unique challenges and opportunities within the traditional art world, allowing me to effectively bridge the gap between classical art forms and the modern digital market. My academic background, a Magna cum Laude B.A. in Psychology and Psychoanalysis with a minor in Philosophy, complemented by studies in Literature, Digital Culture, Cybersecurity, and programming, informs my nuanced understanding of the digital age's cultural movements and values. As a journalist, I've explored a wide array of subjects, from social issues to the intricacies of the crypto industry, always with a keen eye on the transformative power of crypto art. I have contributed to innovative NFT projects such as The OpenHead, Mavia Heroes, and Warchain MMORPG, where I've honed my skills as a content developer, copywriter, and storywriter. In the realm of music, my passion finds another outlet as a singer song-writer developing my own multidisciplinary projects. What drives me is a profound belief in art's ability to reflect and transform the new movements and values of our era. Whether through PR, writing, or music, my mission is to amplify the voices of that stand at the vanguard of cultural innovation. Recently, I've expanded my horizons into music PR, partnering with British musician Jon Redfern on the Wu Wei project, an opportunity to amplify my passion for bringing unique artistic visions to the forefront. Let's connect and explore how we can tell your story, elevate your project, and engage with the audiences of today and tomorrow.

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  • Event Marketing
  • Cryptocurrency
  • Lyrics Writing
  • Nonprofit Organization
  • Leadership Skills
  • Marketing Strategy
  • Music Composition
  • Storytelling
  • Press Release

Get started working with Yasmim quickly with these predefined projects.

Get started working with Yasmim quickly with these predefined projects.

You will get Press Release Write-up and Consultancy

From $100
1 day delivery

You will get a profound art review for your Crypto Art/NFT

From $500
7 days delivery

You will get a detailed Market Research and Analysis Report with Competitor Analysis.

From $600
3 days delivery