Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways. wikipedia.org

2D computer graphics is the computer-based generation of digital images mostly from two-dimensional models (such as 2D geometric models, text, and digital images) and by techniques specific to them. wikipedia.org

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. wikipedia.org

Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. wikipedia.org

Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems, used in the post-production process of filmmaking and television production. wikipedia.org

Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between... wikipedia.org

Transcoding is the direct digital-to-digital data conversion of one encoding to another, such as for movie data files or audio files. wikipedia.org