WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

"Google Tag Manager makes it easy for marketers to add and update website tags, including analytics, remarketing, and more, with just a few clicks." wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.