Pavel S.
Novi SadSerbia
Rising Talent

Marketing Research | Information Analysis, Data Analysis

Glad to meet you! My name's Pavel, and I'm a marketing analyst with an expertise both in marketing research and digital marketing (and specifically programmatic). As a digital campaign analyst, I worked with Yahoo DSP and DV360, doing set-ups, tracking, optimisations and campaign analysis. I am also an experienced project manager/analyst in the field of market research. My main interest areas were B2C research in finance, telecommunications, and IT services although worked on projects in FMCG, real estate, pharma etc. including B2B studies. My technical toolkit includes Excel (incl. complex formulas), Power Point, and IBM SPSS (both window interface and syntax), but I'm a fast learner willing to develop my analytical skills further. I've been also working in the academic field prior to moving to commercial research in marketing. I worked mostly in social sciences and humanities, doing both quantitative and qualitative work and helping other colleagues with their projects.

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Skills

  • IBM SPSS
  • Research Methods
  • Microsoft PowerPoint
  • Survey Design
  • Marketing Consulting
  • Programmatic Campaign
  • Display Ad Campaign