Samuel L.
Helsinki, Finland
97%
Job Success
Top Rated Plus
Ecommerce Conversion Rate Optimization [CRO] (Expert-Vetted by Upwork)
$147.00/hr
👉🏻Part of the most exclusive top-tier Upwork talent pool for enterprise clients
👉🏻 Expert-vetted & pre-screened by the Upwork talent team for the top 1% of talent
👉🏻 The number 1 eCommerce CRO profile on Upwork
👉🏻 100+ perfect 5-star reviews on Upwork
🔥 Extensive experience working with brands and stores well into 8 figures in yearly revenue.
🔥 One of the eCommerce CRO industry's thought leaders with hundreds of YouTube videos and a dozen interviews and podcasts.
🔥 Shopify uses my CRO audits as an aspirational benchmark for evaluating agency partners.
🔥 Working exclusively on eCommerce optimization since 2015.
✔️ Official Shopify partner and a certified Shopify expert for marketing and store setup
✔️ ConversionXL Certified Ecommerce Growth Master
✔️ ConversionXL Certified Optimizer
✔️ Google Analytics Certified
✔️ Conversionwise certified
Testimonials from my previous UpWork clients:
⭐⭐⭐⭐⭐
"Samuel really understands the conversion side of eCommerce. I had a site that wasn't converting and reached out for help. In a couple days I got a good list of ideas of the things to improve upon, now I know exactly what to do to take my store to the next level."
⭐⭐⭐⭐⭐
"He is extremely knowledgable when it comes to all the little things involved with improving ecommerce sales. We just had an hour, but I got value bombed for 60 minutes straight. Now I have a list of eight concrete changes to dramatically improve my stores user experience and sales. As soon as I have done these changes we will definitely be working together again."
⭐⭐⭐⭐⭐
"Samuel gave me powerful ideas on how to improve my store. I did not expect such professional with deep knowledge and amazing communication to be on UpWork. Will continue working together!"
Hi, It's Samuel Larsen, the founder of CRO Gurus,
Even though my team and I obsess with conversions and our main goal is to help you improve sales, it doesn't end there. There are a lot more benefits to CRO & A/B testing than just getting people to buy; it is also a great business development tool that can help you better understand your ideal target market and customer journeys.
What you can expect from me:
-Solutions that are not just general checklists but hand-tailored to your business.
-Deep expertise in eCommerce CRO, resulting in more sales for your business.
-Professionalism and ease of operation that will save you both time and headaches.
As you've probably noticed, I have the record and references to back up my expertise so if you are looking for better results for your eCommerce store, to click the message button at the top of the page to get in touch.
Best regards,
Samuel Larsen
PS: Due to high demand, I am forced to be highly selective with clients, focusing only on ambitious companies that respect my expertise and value their time. This means that I don't work with total beginners looking to get excellent results ASAP with minimum investment.
However, if you have a case that interests me, let's get in touch and see if we can work together.
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#Ecommerce #Shopify #optimization #AOV #optimize #website #store #growth #email #conversions #klaviyo #directtoconsumer #D2C #CPG #DTC #Directtoconsumer #Conversionrateoptimization, #heatmapping #splitTesting #hotjar #vwo #landingpageoptimization
Work history
Work history
eCommerce Conversion rate optimization (CRO)
May 29, 2025
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Jun 3, 2025
"We just wrapped up a 30-minute consultation on the overall CRO strategy for our brands, and it was super helpful. Samuel quickly pointed out a couple of issues we hadn’t…
Freelancer's response
"Thank you Christoph, You have the right focus on the long-term strategic approach, and I loved that we could just fully nerd out on CRO (while of course keeping business…
Private earnings
CRO for a large construction equipment dealer
Feb 4, 2025
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Jun 2, 2025
No feedback given
Private earnings
Planning building a CRO focused landing page
Sep 2, 2024
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May 30, 2025
No feedback given
Private earnings
Conversion Rate Optimization for an ISP provider
Feb 26, 2025
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May 30, 2025
"Excellent experience with this team! Will definitely work together again."
Freelancer's response
"Thank you for the kind words, Joseph! It was a pleasure working with you. If you ever need help in the future, please don't hesitate to let me know. All…
Private earnings
Landing page conversion rate optimization - CRO
Dec 2, 2024
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May 28, 2025
No feedback given
Private earnings
CRO Expert to optimize homepage, landing pages, and more
Dec 16, 2024
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May 27, 2025
"Samuel's team provided many good CRO recommendations. Our team has been working on implementing those. We will work with them again in the future."
Freelancer's response
"I appreciate you taking the time to write a review & it was a pleasure working together. I'm looking forward to continuing together once you've implemented the suggestions. That'll give…
Private earnings
Revamp or replace existing responsive e-commerce website to convert visitors to buyers
Sep 18, 2024
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May 25, 2025
No feedback given
Private earnings
Conversion rate optimization project continuation
Mar 26, 2025
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May 23, 2025
Freelancer's response
"Thank you for the review, Josh, It has been a pleasure working together, and I'm looking forward to continuing once you have your site speed issues handled and we're ready…
Private earnings
Conversion rate optimization - Shopify plus Store
Oct 23, 2024
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May 19, 2025
Freelancer's response
"Thanks for taking the time to leave a review Neil, Glad that you overall had a positive experience (despite some heavy customizations on your store making things a lot more…
Private earnings
CRO miniproject - Landin page planning
Apr 9, 2025
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May 5, 2025
No feedback given
Private earnings
E-commerce strategy / manager and growth specialist needed for full stack e-commerce management
May 9, 2025
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Present
Job in progress
Private earnings
Shopify CRO Expert (Tracking + UX + A/B Tests Implementation)
May 1, 2025
-
Present
Job in progress
Private earnings
Quick eCommerce CRO project for an ongoing client
Apr 23, 2025
-
Present
Job in progress
Private earnings
Luxury wellness - Conversion Rate Optimization
Apr 7, 2025
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Present
Job in progress
Private earnings
Continuing our Shopify CRO work (2nd project)
Mar 4, 2025
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Present
Job in progress
Private earnings
Priority Page Redesigns for CRO
Feb 21, 2025
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Present
Job in progress
Private earnings
Shopify CRO Expert - Rapid Growing 7-Figure Brand
Feb 19, 2025
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Present
Job in progress
Private earnings
Shopify Store CRO Focused Redesign Expert Needed
Feb 15, 2025
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Present
Job in progress
Private earnings
#1 Shopify CRO Specialist needed for a 2nd project
Feb 10, 2025
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Present
Job in progress
Private earnings
CRO - Large spare parts retailer - multiple stores
Feb 5, 2025
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Present
Job in progress
Private earnings
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Skills
Skills
- Landing Page
- Copywriting
- UX & UI
- Growth Strategy
- Shopify Templates
- Conversion Rate Optimization
- Google Optimize
- Web Design
- Shopify
- Google Analytics
- Shopify Plus
- A/B Testing
- Klaviyo
- Website Optimization