David O.

David O.

NakuruKenya

Content Writer | Article Writer | Copywriter

When your site has content, people have reasons to visit it, learn from it, and become new customers. Without it, you may as well not have a website at all because it won’t do anything for you. There are seven major reasons why content is important. By looking at them individually, we can get a better grasp of content in general and why it helps businesses grow. 1. Content informs your audience First, content tells your audience about your business and industry. It answers those basic questions that many of your potential customers have. For example, a local bank may have a page on their site called "What Is a Mortgage?" to help first-time home buyers understand what’s involved in the purchasing process. That lets the customer understand their future situation better, and it also saves time for mortgage specialists who don’t want to answer that question every time a new client comes along. (And as any business owner knows, time is money.) So when you create content that informs your audience, you aren’t just telling them interesting facts — you’re helping them make the right buying decision and saving time and money on your end. That’s a win-win. An informed potential client is that much closer to becoming a paying customer – and all because you took the time to make a page! Your content doesn’t have a shelf life, either. Once you post it to your site, it’ll continue informing potential customers day after day, year after year — at no extra charge. For example, if you write an article about garage door safety as a part of your garage door marketing plan, it will likely remain valuable months after publishing it, versus if you wrote a blog post about garage door design trends. That alone is enough reason for most companies to start using content marketing. But there are still more advantages that any company can enjoy. 2. Content ranks in Google Google is the world’s biggest search engine. As a result, it fields more than 1 trillion queries every year from users all over the world. With that number, you can bet that someone in your area is using Google to research your industry. Creating content and posting it to your website is the best way to reach those potential customers. To start, you first have to research the keywords that will help you reach your audience. Once you have a list of keywords that’ll earn qualified traffic to your site, you can create content around those keywords and optimize it for search engines. Then, include a call to action (CTA) at the end of each page to encourage your readers to convert into new leads or customers. If you’re selling a product, CTAs like "buy now," "add to cart," or "get yours" tend to work really well. For lead-based businesses, CTAs like "get a free quote," "get started," or even "contact us" are also effective. After that, you can submit your new pages to Google individually. That’ll help Google find them more quickly, which also helps them index your pages and show them in search results. Now, you have to wait. This is the most tedious part of the content creation process, but it also gives you time to pursue other tasks — including more content production! With that in mind, you (or your marketing team) can constantly work on new content to rank in Google every day. The more you post, the more you’ll attract visitors to your site – and every one of them is a new potential customer. But showing up on Google is only the beginning. Content gives you another key advantage specific to search engines. 3. Content earns links from other sites Content brings people to your site, and it’s also the part of your site that earns links from other websites. Links are a key SEO ranking factor. Each one you get acts like a vote of confidence in Google’s eyes, and the more you have, the higher your site will rank as a whole. That means that if you acquire enough links from other sites, you can create pages of content, add them to Google, and have them rank on the first page the day you publish them.
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David O.

David O.

NakuruKenya
1
Total Jobs
10
Total Hours

Content Writer | Article Writer | Copywriter

Specializes in
When your site has content, people have reasons to visit it, learn from it, and become new customers. Without it, you may as well not have a website at all because it won’t do anything for you. There are seven major reasons why content is important. By looking at them individually, we can get a better grasp of content in general and why it helps businesses grow. 1. Content informs your audience First, content tells your audience about your business and industry. It answers those basic questions that many of your potential customers have. For example, a local bank may have a page on their site called "What Is a Mortgage?" to help first-time home buyers understand what’s involved in the purchasing process. That lets the customer understand their future situation better, and it also saves time for mortgage specialists who don’t want to answer that question every time a new client comes along. (And as any business owner knows, time is money.) So when you create content that informs your audience, you aren’t just telling them interesting facts — you’re helping them make the right buying decision and saving time and money on your end. That’s a win-win. An informed potential client is that much closer to becoming a paying customer – and all because you took the time to make a page! Your content doesn’t have a shelf life, either. Once you post it to your site, it’ll continue informing potential customers day after day, year after year — at no extra charge. For example, if you write an article about garage door safety as a part of your garage door marketing plan, it will likely remain valuable months after publishing it, versus if you wrote a blog post about garage door design trends. That alone is enough reason for most companies to start using content marketing. But there are still more advantages that any company can enjoy. 2. Content ranks in Google Google is the world’s biggest search engine. As a result, it fields more than 1 trillion queries every year from users all over the world. With that number, you can bet that someone in your area is using Google to research your industry. Creating content and posting it to your website is the best way to reach those potential customers. To start, you first have to research the keywords that will help you reach your audience. Once you have a list of keywords that’ll earn qualified traffic to your site, you can create content around those keywords and optimize it for search engines. Then, include a call to action (CTA) at the end of each page to encourage your readers to convert into new leads or customers. If you’re selling a product, CTAs like "buy now," "add to cart," or "get yours" tend to work really well. For lead-based businesses, CTAs like "get a free quote," "get started," or even "contact us" are also effective. After that, you can submit your new pages to Google individually. That’ll help Google find them more quickly, which also helps them index your pages and show them in search results. Now, you have to wait. This is the most tedious part of the content creation process, but it also gives you time to pursue other tasks — including more content production! With that in mind, you (or your marketing team) can constantly work on new content to rank in Google every day. The more you post, the more you’ll attract visitors to your site – and every one of them is a new potential customer. But showing up on Google is only the beginning. Content gives you another key advantage specific to search engines. 3. Content earns links from other sites Content brings people to your site, and it’s also the part of your site that earns links from other websites. Links are a key SEO ranking factor. Each one you get acts like a vote of confidence in Google’s eyes, and the more you have, the higher your site will rank as a whole. That means that if you acquire enough links from other sites, you can create pages of content, add them to Google, and have them rank on the first page the day you publish them.
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Pet Niche
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More than 30 hrs/week