Thomas O Johnston I.

Thomas O Johnston I.

Whitefish BayWi

Digital Marketing Specialist

Over the past 17 years, I have lead digital marketing strategy and execution for a wide variety of organizations, from small businesses with monthly budgets of less than $2k to Fortune 500 companies with annual budgets in the millions. I have experience working in both agency and corporate environments and working on both B2B and B2C/DTC verticals such as retail/eCommerce, manufacturing, healthcare, travel/tourism, hospitality, and finance. My most robust hands-on skillset would be in the research, creation, and management of effective paid media campaigns (PPC), which generate significant return-on-investment. I have recently managed seven different eCommerce brands with annual media budgets above $3M and with an average return on ad spend of 4.57. I hold certifications in Google Ads as well as Google Analytics and have held certifications for Microsoft Ads. Aside from my specialty of paid media management, I am skilled in search engine optimization (SEO), email marketing, website analytics with custom reporting and visualization, content strategy, conversion rate optimization, and usability testing and research. I am currently transitioning from my current role as Director of Marketing to freelance and consulting projects. Beyond my abilities as a digital marketer, I am: - An effective communicator who can provide transparency and clarity in times of change while developing communication plans that reach individuals at all levels of the organization - A creative problem-solver who enjoys facing new challenges and working with a group to find the best solutions - A data analyst who can quickly identify trends and monitor key metrics while applying context and nuance to each program - A skilled project manager who keeps multiple initiatives on track while maintaining day-to-day business functions - An emotionally intelligent leader who strives for honesty, personal connection, empathy, and transparency in all efforts
May 17, 2021 - Present

Job in progress

Private earnings

Thomas O Johnston I. has more jobs. Create an account to review them
Thomas O Johnston I.

Thomas O Johnston I.

Whitefish BayWi
2
Total Jobs
17
Total Hours

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Digital Marketing Specialist

Specializes in
Over the past 17 years, I have lead digital marketing strategy and execution for a wide variety of organizations, from small businesses with monthly budgets of less than $2k to Fortune 500 companies with annual budgets in the millions. I have experience working in both agency and corporate environments and working on both B2B and B2C/DTC verticals such as retail/eCommerce, manufacturing, healthcare, travel/tourism, hospitality, and finance. My most robust hands-on skillset would be in the research, creation, and management of effective paid media campaigns (PPC), which generate significant return-on-investment. I have recently managed seven different eCommerce brands with annual media budgets above $3M and with an average return on ad spend of 4.57. I hold certifications in Google Ads as well as Google Analytics and have held certifications for Microsoft Ads. Aside from my specialty of paid media management, I am skilled in search engine optimization (SEO), email marketing, website analytics with custom reporting and visualization, content strategy, conversion rate optimization, and usability testing and research. I am currently transitioning from my current role as Director of Marketing to freelance and consulting projects. Beyond my abilities as a digital marketer, I am: - An effective communicator who can provide transparency and clarity in times of change while developing communication plans that reach individuals at all levels of the organization - A creative problem-solver who enjoys facing new challenges and working with a group to find the best solutions - A data analyst who can quickly identify trends and monitor key metrics while applying context and nuance to each program - A skilled project manager who keeps multiple initiatives on track while maintaining day-to-day business functions - An emotionally intelligent leader who strives for honesty, personal connection, empathy, and transparency in all efforts
May 17, 2021 - Present

Job in progress

Private earnings

Thomas O Johnston I. has more jobs. Create an account to review them
Less than 30 hrs/week