Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits, and coordinating transportation and parking. wikipedia.org

Microsoft Office is an office suite of desktop applications, servers and services for the Microsoft Windows and OS X operating systems. wikipedia.org

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org

Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

Adobe InDesign is a software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers and books. InDesign can also publish content suitable for tablet devices in conjunction with Adobe Digital Publishing Suite. wikipedia.org

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. wikipedia.org

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org