Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.

WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Marketing research is the process or set of processes that links the producers, customers, and end users to the marketer through information. wikipedia.org

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. wikipedia.org

BuzzStream is web-based software that helps the world's best marketers promote their products, services and content to build links, buzz, and brands.

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org