Shi Hui N.

8 years specialising in growth, CRO, email and paid marketing

8 years of Growth Marketing experience in tech companies and startups. Specialising in CRO, email and paid marketing. Passionate about SaaS, eCommerce, food and education. Notable achievements: - For an EduTech SaaS product: Grew revenue from 0 to 6 figures and lowered CAC by 75% in 6 months through channels like Meta and Google Ads - For a second EduTech SaaS product: Improved retention rate by over 30% through automated campaigns - For a Food Tech product: Drove up total users on a mobile app from 10% to 60% - For an eCommerce business: Decreased cost per purchase by 30% in 6 months - For a mobile app: Increased the number of users by 4.5 times in 8 months Skills: - CRO - Paid Ads - Marketing Automation - Lifecycle Marketing - Marketing Strategy - Email Marketing - Data Analysis - Copywriting - A/B Testing - SEO

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