Arif S.
LondonUnited Kingdom
100% Job Success
Top Rated

Analytics, Tagging and Conversion Tracking Expert - dev. background

18+ years of experience in the digital world as a software developer, data analyst, and finally digital analytics expert. I have several years of experience implementing advanced google analytics including enhanced e-commerce (custom e-commerce websites, Shopify, woocommerce, Episerver including GA4, and GA3) and 5+ years experience of using the google tag manager. I have deep experience in ga reporting, insight analysis, and dashboarding using google data studio and GA itself. I am officially a Shopify partner and I built stores for Shopify customers, including implementing FB pixels, GA, GTM, and enhanced e-commerce tracking. I can also write google app scripts for google analytics data reports and all types of formulas. I also used adobe target and google optimize for A/B tests. I have deep experience in javascript, HTML, CSS, and DOM. I have also experienced google DoubleClick studio and dynamic banner processes. Here are the key areas that I am most experienced with; ► Google Analytics Audits (Universal Analytics and GA4) ► Events, Goals, Conversion Tracking ► Form Submission and Form Abandonment tracking. ► Enhanced Ecommerce Tracking ► Funnel Visualization and Goal Setup. ► Custom Variables Tracking. ► Segmentation. ► Google Ads Conversions Setup and Debug ► Facebook Pixel & Custom Events Integration ► Custom Pixel Implementations (Snapchat, Linkedin Insight, Pinterest) ► Custom Reporting with Google Data Studio ► GTM Audits ► Google Analytics and Google Tag Manager for Shopify, Wordpress and other websites. ► Sub Domain Tracking & Cross-Domain Tracking & 3d Party Tracking ► iFrame Tracking (Hubspot, Calendly Teachable, MailLike) ► Set up A/B test experiments with Google Optimize

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Skills

  • Marketing Analytics
  • SQL
  • Google Optimize
  • Looker Studio
  • Adobe Target