Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

Copy editing (also written as copy-editing or copyediting, and sometimes abbreviated to ce) is the work that an editor does to improve the formatting, style, and accuracy of text. Unlike general editing, copy editing might not involve changing the substance of the text. wikipedia.org

Microsoft PowerPoint, usually just called PowerPoint, is a non-free commercial presentation program developed by Microsoft. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple's Mac OS X operating system. wikipedia.org

Adobe Acrobat is a family of application software developed by Adobe Systems to view, create, manipulate, print and manage files in Portable Document Format (PDF). wikipedia.org

Microsoft Office Word is a word processor designed by Microsoft. wikipedia.org

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems. wikipedia.org