Rodney Johnson A.

"Google Tag Manager makes it easy for marketers to add and update website tags, including analytics, remarketing, and more, with just a few clicks." wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. wikipedia.org