Hire the best Ad Copy Freelancers in Missouri

Check out Ad Copy Freelancers in Missouri with the skills you need for your next job.
  • $75 hourly
    My expertise is in developing concepts and writing for websites and all advertising media. I develop complete campaigns for print and broadcast, create web content/oversee its design and development. I create and manage projects from strategy to concept to completion. My job history on Upwork shows mostly quiz questions – which is outside my normal work. There are so many of those because I get repeat business from this client. (It's both a job and an education!) The vast majority of my work is creative and provided directly for offline clients or through ad agencies. I'm a broad-range writer who can can write for virtually any purpose.
    Featured Skill Ad Copy
    Scriptwriting
    Content Management
    Writing
    Broadcast Advertising
    Content Writing
    Copywriting
    Print Advertising
    Article Writing
  • $50 hourly
    My wife and I have been managing Google Ads for over 6 years now, we are both certified Google Partners. We specialize in service-based companies in B2C industries but have a solid handle on the ecommerce arena as well. We currently manage over $3.5 Million dollars in annual ad spend across all of our clients, we do not outsource our work you work and communicate directly with us. Our current clientele base encompasses a variety of niches including office cleaners, fitness products and services, restaurant services, fire safety services, lawn/irrigation companies, dentists, roofers, and garage door companies. We build and manage all campaigns with a focus on quality, not quantity. Utilizing that mindset so as to not waste money and focus on the best use for your ad spend - whether it's generating the quality leads you want, increasing sales or driving brand recognition. We have experience in a range of budget brackets ranging from $300/month to over $40,000/month, so no matter what your ad spend goal is, we can help. Did we mention you get two certified Google Partners for the price of one? Whether you're looking for a simple account audit, or a whole new account build, we can help. - Google Ads Audits - Website Audits (for conversion purposes) - Google Ads New Account Builds - Google Ads Account Optimization - Google Ads On-Going Management
    Featured Skill Ad Copy
    Digital Marketing
    Trello
    Hotjar
    Canva
    WordPress
    Display Ad
    Bing Ads
    Marketing Audit
    SEO Keyword Research
    Search Engine Marketing
    Google Shopping
    Google Analytics
    Google Ads
    Google Tag Manager
  • $80 hourly
    - Certified Multi-lingual professional: English, Chinese (SC & TC), Japanese, French - Seeking remote/freelance translation opportunities. 5+ years of experience in legal, medical, corporate, travel and cultural translation - Professional, punctual and passionate about what I do. - Certified SEO & Direct-response copywriter with 3+ years of digital marketing experience
    Featured Skill Ad Copy
    Content Writing
    SEO Writing
    Blog Writing
    Content Marketing Strategy
    Website Content
    Pillar Page
    Microsoft Word
    Chinese to English Translation
    Japanese to Chinese Translation
    Japanese to English Translation
    English to Chinese Translation
    Search Engine Optimization
    Copywriting
    Proofreading
  • $100 hourly
    Through strategic thinking and engaging copy, I helped Indeed.com distinguish itself from other job sites in the SMB category by crafting scripts for live reads and podcasts.
    Featured Skill Ad Copy
    Business Services
    Copy Editing
    Writing
    Ad Creative
    Website Content
    Landing Page
    Copywriting
    Media & Entertainment
    Creative Writing
  • $100 hourly
    I am an experienced advertiser with almost 3 years of experience with digital advertising across various platforms. I have worked at both an advertising agency, and as a freelance contractor. During my time as an advertiser I have worked with clients ranging from $2,000 to $12 Million in yearly ad spend. Google Search Ads Google Display Ads Google Video Ads Google Measurement Google Analytics Pinterest Ads Snapchat Ads Facebook/Instagram Ads I have experience with clients in real estate, manufacturing, technology, local services, eCommerce, and many more.
    Featured Skill Ad Copy
    Campaign Management
    Marketing Analytics
    Search Engine Marketing
    Social Media Advertising
    Google Display Network
    Search Engine Marketing Strategy
    B2C Marketing
    Display Ad
    Google Analytics
    Google Tag Manager
    Social Media Marketing
  • $75 hourly
    I have over a decade of experience helping coaches, experts, & course creators scale revenue, cut CAC, and multiply their LTV - using copywriting, funnels, CRO, SEO content, and YouTube ads. I can help you by designing, building, and optimizing a profit-printing machine that consistently turns $1 in ad investment into $5, $9, $12, and sometimes even $21 in revenue for your business. Here is exactly how I can contribute to your project's success... ➡️ Copywriting & Sales Funnels: Recently, I helped a company in the IT training space, Clarusway, add $363,463 in new revenue within the first 90 days of working together from only $28k in ad spend. The evergreen funnel. I created for them produced a ridiculous $14.10 in return for every $1 invested in advertising. I wrote the ad copy, built the funnels, produced the webinar, set up the automation in ActiveCampaign, installed it in EverWebinar, managed the Google ad campaign, and then conversion rate optimized the entire system. ➡️ Conversion Rate Optimization (CRO): I helped another eLearning company, CyberWarrior, to cut their customer acquisition costs by 78.14% from paid ads - from $4,622 to $1,013. The LTV of a customer was $32k LTV), so this was very profitable. I achieved this result by radically improving their messaging, designing a higher converting sales funnel, improving their underperforming email sequences, and then conversion rate optimizing every stage of this process. ➡️ Email Strategy & Copywriting: Using my email copywriting and email automation skills, I helped an eCommerce company in the audio engineering space raise their customer lifetime value from $72.25 to $147.57. That is a pretty sizeable increase of 104.35%. I achieved this in only a few months. To get the job done, I did really deep customer research so that I could craft hyper-resonant email copy and subject lines. I also built out some better segmentation in Active Campaign, and I also built (and wrote) higher-converting landing pages in ClickFunnels. ➡️ Email Automation & Copywriting: I helped Clarusway add $33,440 per month in additional revenue, without spending an additional $1 on ads. I did this by using email copywriting to better monetize their existing lead flow. First I dug through their Active Campaign account to identify the chokepoints, then I implemented smarter segmentation, wrote more resonant copy, and then systematically A/B tested subject lines - until the open rates were unlocked. ➡️ Membership Growth: Back in 2009, I built a subscription platform for music producers and audio engineers from ZERO customers and zero subscribers to 34,782 free users, 8,970 paying customers, and over 412 paying monthly subscribers. Along the way, I built an organic following of over 10k people on YouTube and my blog. I also invested over $179k in ads on YouTube at a 3.2X ROAS. This success relied heavily on my direct response copywriting skills, content creation, SEO skills, ads management, click funnels, Kajabi, email marketing, and conversion rate optimization. Here's why you should hire me over the other freelancers you are considering... ✅ The most expensive mistake you can make is choosing the wrong person. ✅ Anything but the best-performing marketer will cost you 100x more in the end. ✅ I am new to Upwork, but I am not new to scaling brands online. ✅ My priority is performance and ensuring my clients love the experience of working together. ✅ Expect clear communication, easy collaboration, an efficient workflow, and on-time delivery. I am looking forward to speaking with you soon. Robert 🤖 Here is a summary of some of the skills and tools that I can bring to the table... # Marketing Strategy: lead generation, sales funnels # Copywriting: ad copy, sales copywriting, direct response copywriting # Funnels: Click Funnels, Go High Level, GHL, Kajabi # Webinars: EverWebinar, WebinarJam # Email Marketing: Active Campaign, email strategy, email copywriting. # Membership Sites: Click Funnels, Thinkific, Go High Level GHL, Kajabi # Conversion Rate Optimization: CRO, SEO, search engine optimization, VSL, video sales letter, # Ads Management: Google Ads, Meta
    Featured Skill Ad Copy
    SEO Content
    Copywriting
    Sales Funnel Copywriting
    Sales Funnel
    Email Marketing
    Digital Marketing
    Content Marketing
    Marketing Automation
    ActiveCampaign
    Marketing Strategy
    ClickFunnels
    Lead Generation
    Conversion Rate Optimization
    Sales Copywriting
  • $60 hourly
    If you're looking for a writer, I'm the right fit for the write job! As a freelance writer, I have over a decade of experience writing for various publications and websites, primarily as a ghostwriter. My writing has appeared in household-name magazines as well as the websites of dozens of companies in industries as varied as auto insurance, document management, competitive forensics (better known as "speech and debate"), Salesforce managed services, contract management, data quality, ecommerce, cryptocurrency, CRM, and profit optimization. I thrive on a challenge and I love learning about new industries. My strongest ability as a writer is my capacity to distill complex information into a format that a general audience can easily grasp. For example, if I printed the words I've written professionally in 12pt font and then laid those sheets of paper end to end, it would stretch the length of over 7 full-grown blue whales! A former employer described me (lovingly, I hope) as "a special kind of nerd," which explains why I'm a card-carrying member of both Mensa and the International Society for Philosophical Enquiry (ISPE), the two most well-known high-IQ societies. It's worth mentioning that IQ has been widely debunked as an accurate way to measure aptitude, but what can I say: I enjoy a challenge. I have a degree in Accounting and Business Management, but I am a perpetual student and avid learner on everything from making homemade soap to 3D printing to making my own pasta.
    Featured Skill Ad Copy
    SEO Writing
    Ghostwriting
    Blog Writing
    Writing
    Website Copywriting
    Technical Copywriting
    Outreach Email Copywriting
    Email Copywriting
    Sales Copywriting
    Copywriting
    Book Writing
    Technical Writing
    Editing & Proofreading
  • $112 hourly
    I am a copywriter and content writer with 16 years of experience as a teacher, curriculum designer, and educational leader. In the classroom I use a conversational and relatable approach to help student help them progress through the language-learning journey. Likewise, as a writer I use a conversational and friendly tone to speak to customers and lead them further along the buyer's journey, toward the path to purchasing and becoming raving fans.
    Featured Skill Ad Copy
    Business Writing
    Educational Leadership
    Latin American Spanish Accent
    English Tutoring
    Teaching
    Spanish
    Bilingual Education
    Natural Tone
    Marketing
    Outbound Sales
    Writing
    Copywriting
    Content Writing
  • $65 hourly
    Are you . . . building a new business, but unsure of how to market your services to your target audience? trying to write your own marketing copy, but struggling to get results? looking for a copywriter or editor to deliver a project that checks all your boxes with the first draft? I specialize in creating content strategies that will grab your audience and keep them engaged for the long haul. I can translate your brand into a specialized voice that speaks directly to your audience whether it be in a website, blog, email, or case study. A little more about me . . . I'm an accomplished communications professional with 15 years of experience who never misses a deadline. I guarantee your content will be delivered on time. I have proven success in copywriting, editing, and digital marketing. I think both creatively and strategically - exactly the combination you need for copy that sells. I have demonstrated experience in Microsoft Office, Google Docs, Adobe Creative Suite, and Wordpress. Here's what one of my Upwork clients had to say about my work: “Alison has been first class in every category. This writer has been top notch in writing quality, communication throughout the project with attached updates, and for delivering on time and according to instructions. A pleasure to work with, Alison receives my highest recommendation. You cannot go wrong in hiring this writer!” Think my marketing and copywriting skills might be a good fit for your project? Click the green "Contact Now" button on this page to get in touch and take your content to the next level.
    Featured Skill Ad Copy
    SEO Writing
    Copy Editing
    Copywriting
    Microsoft Office
    Strategy
    Proofreading
    Digital Marketing
    Canva
    Blog Content
    Marketing
    Brand Management
    Email Marketing
  • $50 hourly
    DON'T Hire an "Email Copywriter"... Hire Someone Who Knows How to Turn an Email List into Cold Hard CASH How did I write emails that pulled in... $40,000... $80,000... and $115,000... ...in a single evening? It WASN'T with "nInJa cOpYwRitiNg techniques!!!1!", I can tell you that. Sure, the copywriting is important. The words MATTER. And hiring a copywriter that knows what they're doing will squeeze a few more sales out of a campaign. But there are other things that matter more. Like understanding your list's needs, wants, and dreams... Like crafting compelling offers that your prospects CAN'T say "no" to... And finding previously undiscovered ways to communicate your value proposition. So, if you want to wring a few more sales out of your email list, hire an email copywriter. But if you want to create a "sopping" email list that will drip out sales even with little effort, you’ll need more than just a copywriter. My name is Konrad Holden, senior marketing copywriter for a 9-figure business. And I want to help YOU grow your business and reach your goals. I’ve learned a lot from sending out emails to MILLIONS of names per day. I’ve learned what doesn’t work. I’ve learned what works. And I’ve learned what truly matters to sell with email. By hiring me, you get to download all of that hard-earned knowledge directly into your business. Invite me to your job today to get started.
    Featured Skill Ad Copy
    Writing
    Copywriting
    Sales Writing
  • $22 hourly
    Business Analyst by day within a BI department of a larger bank, and Graphic Designer by Freelance whenever you need me! Marketing, analyzing marketing, location analysis, and graphics are all my passion! I originally started out in the marketing world by studying graphic communications. I moved into more of the analyst side, which landed me where I am today, but having been photoshop certified since 2010, I have always reverted back to my creative side! Please let me know how I can be of assistance to you!  
    Featured Skill Ad Copy
    Image Editing
    Photo Restoration
    Photo Manipulation
    Photo Retouching
    Copywriting
    Typing
    Typesetting
    Adobe Photoshop
    Logo Design
  • $40 hourly
    Hi, I'm Sydney! I'm a full-time editor at Hallmark Cards. I'm also a mindfulness blogger and bookstagrammer (@itssydneyjones on Instagram!). I have experience working with various brands and publications that cater to diverse audiences. I'm passionate about writing projects that allow me to exercise my understanding of the human heart. Can't wait to work with YOU!
    Featured Skill Ad Copy
    Proofreading
    Creative Writing
    Writing
    Content Writing
    Article Writing
    English
    Blog Writing
  • $60 hourly
    My writing has been published in consumer and business publications, including Animal Fair, Ingram's, the Tennessean, and The Kansas City Business Journal. My guest blogs have been published in Tiny Buddha, Elephant Journal, and Eat Drink Dive in Kansas City. My ghostwriting work for clients has appeared in numerous trade journals, including Pulp and Paper, Gas & Electric, and Modern Healthcare. I have a master's in Media Communications, a B.S. in Journalism., and three SEMrush SEO certifications. Industry experience includes healthcare, hospitality, economic development, and real estate.
    Featured Skill Ad Copy
    Branding
    Content Strategy
    Public Relations
    Media Relations
    Marketing
    Content Writing
    Blog Content
    Copywriting
    Internet Marketing
    Marketing Communications
    Digital Marketing Strategy
    Digital Marketing
    Blog Writing
    Press Release
  • $50 hourly
    I am a Digital Marketer with experience in digital marketing, branding and business strategy across a variety of industries. I have worked with nonprofits, clothing brands, hospitals, media and entertainment companies, and food brands. This variety of experience has prepared me to work in any industry with confidence and expertise.
    Featured Skill Ad Copy
    Marketing
    Brand Management
    Advertisement
    Advertising
    Brand Development
    Branding & Marketing
    Brand Identity
    Copywriting
    Brand Consulting
    Advertising Illustration
    Digital Marketing Materials
    Content Writing
    Content Creation
    Paid Media
  • $85 hourly
    I see you out there. You’ve got an amazing product. An exceptional service. What you’re offering can seriously make people’s lives better. And you’re having a hell of a time communicating that to your ideal customers. Strategically-written content is an essential investment in your business’s long-term success. It can help you: - Get better visibility in search engine results - Rise above your competition as the trusted voice in your market - Attract people who are more likely to buy your product - Convert more traffic into pipeline - Increase customer affinity and retention Your audience doesn’t have time to read disorganized homepages or buzz-wordy ads that don’t convey “what’s in it for me.” And you don’t have time to stress about strategic copywriting. Let’s work together on content that serves your prospects, makes their buying decisions easy, and makes you more money. About me: As a recovering ten-dollar word user, I vow never to use complicated language when simple will do. I’ve spent the past decade writing content that gets business results. Analytical by nature, I love testing new things and learning. My approach to business writing is 20% art and 80% science. I have an MBA from Mizzou, and when I’m not enjoying live music, I’m outdoors with my toddler who keeps me active.
    Featured Skill Ad Copy
    Sales Copy
    Website Copywriting
    Social Media Content Creation
    Ad Creative
    Email Copywriting
    Promotional Video Script
    Content Strategy
    Copy Editing
    Landing Page Design
    Case Studies
    Article Writing
    Content Marketing Strategy
    Copywriting
    Blog Writing
  • $90 hourly
    Abigail is an SEO content strategist, account manager, freelance writer, and world traveler. Her background in legal writing and current experiences guiding strategies across a diverse portfolio of healthcare, retail, and manufacturing companies allow her to explore customer segmentation and industry research in depth. Her one takeaway? Marketing success isn't an accident. With experience in Salesforce, Google Analytics, and SEO software, she loves transforming complex data into digital content that sells. Abigail can: - Transform trending keywords into content that outperforms the competition and precisely meets the brand tone. - Craft digital content strategies that revolutionize lead flow and contribute to increased domain ratings. - Meet every deadline and expectation with clarity and confidence.
    Featured Skill Ad Copy
    Editing & Proofreading
    Content Analysis
    Content Audit
    SEO Writing
    SEO Keyword Research
    SEO Content
    Digital Marketing
    Marketing
    Proofreading
    Content Writing
    Writing
    Copywriting
  • $30 hourly
    I'm a passionate freelance copywriter on a mission to help brands connect with their audiences through clear, compelling, and authentic copy. With a knack for storytelling and a focus on results, I specialize in crafting website copy, landing pages, email campaigns, video sales letters, blog posts, and more-strategically designed to resonate and drive action. What I Offer: I'm not just about delivering copy; I'm about creating a genuine, engaging experience for your audience. Whether it's through a conversational email sequence or a punchy landing page, my goal is to make sure your brand message shines and connects on a deeper level. I use proven frameworks like PAS and humor to engage, all while keeping things concise, personal, and results-focused. Industries I Serve: From eCommerce and health & wellness to business consulting and education, I work across a variety of industries, offering tailored solutions that meet each client's unique needs. Why Work With Me?
    Featured Skill Ad Copy
    Ghostwriting
    Technical Copywriting
    Direct Response Copywriting
    Outreach Email Copywriting
    Sales Funnel Copywriting
    Campaign Copywriting
    Website Copywriting
    Sales Copywriting
    Email Copywriting
    Email
    Digital Marketing
    Content Writing
    Marketing
    Copywriting
  • $50 hourly
    I’m Dean — a consummate creative and copywriter with 7 years of agency experience. Whether you need a rebrand, a campaign concept with real emotional depth, or just a snazzy rewrite to an existing piece, you can rely on me. When I’m not working on advertising, I’m passionate about music, poetry and creative writing of all kinds. Feel free to contract me for comedic writing, help with your next novel, or any kind of pop culture content writing.
    Featured Skill Ad Copy
    Essay Writing
    Humor Writing
    Comic Writing
    Blog Writing
    Proofreading
    Academic Editing
    Writing
    Marketing
    Content Writing
    Copywriting
  • $110 hourly
    "Versatile and detail-oriented content writer with a proven track record of creating engaging, SEO-optimized content that drives traffic and boosts brand visibility. Experienced in crafting diverse content types, including blog posts, web copy, and social media content, while adapting tone and style to match different audiences and industries. Skilled in thorough research, ensuring fact-based, authoritative content, and proficient in proofreading to guarantee error-free, polished work. Additionally, knowledgeable in web design principles, allowing for seamless collaboration with design teams to create visually appealing, user-friendly websites that enhance the overall user experience. Committed to delivering high-quality, deadline-driven content that exceeds client expectations and strengthens online presence."
    Featured Skill Ad Copy
    Proofreading
    Content Writing
    Writing
  • $85 hourly
    I’m a writer with a background in commercial film producing and directing. I understand what it takes to not only tell a good story—but to capture it on camera. Whether I’m crafting scripts, web copy, or branded content, I focus on clarity, tone, and connection—because the right words don’t just inform, they motivate. With over 10 years of experience, I’ve written national spots, crafted fundraising content that’s helped raise millions, and earned a Regional Emmy® for my writing. I also specialize in developing interview questions and conducting interviews that translate complex missions and emotional stories into clear, compelling narratives. My clients have ranged from national brands like Yahoo! Sports and Make-A-Wish America to local non-profits and educational institutions. If you're looking for a thoughtful writer who can bring your message to life, let’s connect.
    Featured Skill Ad Copy
    Film
    Writing
    Proofreading
    Scripting
    Marketing
    Copywriting
  • $55 hourly
    I recently obtained my Marketing and Communications Degree and would love to apply what I've learned. I am creative, hard-working, and proficient in AP style writing. Whether you need copy to be written, captions to be typed, or anything that has to do with communication, I'm here to help.
    Featured Skill Ad Copy
    AP Style Writing
    Closed Captioning
    Writing
    Content Writing
    Marketing
    Copywriting
  • $42 hourly
    SENIOR COPYWRITER, CREATIVE WRITER and SCRIPT WRITER I have a long and successful record of providing compelling creative copy and scripting for a wide range of clients on both a full-time and freelance basis. AREAS OF EXPERTISE * Creative Writing * Story Ideation & Concepting * Screenwriting * Copywriting * Songwriting & Jingles * Feature Writing * Copy Editing * Business & Brand Communications * Children's Stories CLIENTS WRITTEN FOR: Intel HP Konica Minolta Symantec Build-A-Bear Workshop Seagate Franke Zips Car Wash Zeffert Great Wolf Lodge Creative Kingdoms Cepia LLC Whitewater West Industries ThinkFun Maryville University CityScapes Books/Pagoda Publishing Fundex Games Playalong Toys Blue Sky Apparel & Promotion Chevrolet Honda/Acura
    Featured Skill Ad Copy
    Creative Writing
    Scriptwriting
    Marketing
    Writing
    Content Writing
    Copywriting
  • $25 hourly
    Great at providing optimized content for your blog, website, social platforms, direct mail, email or product descriptions. Let's give your brand a voice!
    Featured Skill Ad Copy
    Sales Copywriting
    Campaign Copywriting
    Website Copywriting
    Writing
    Outreach Email Copywriting
    Email Copywriting
    SEO Writing
    Brand Identity
    SEO Content
    Branding
    Blog Writing
    Copywriting
    Blog Content
  • $20 hourly
    Hello. Thanks for clicking and checking my profile. I will start by saying I'm a Digital Marketing Strategist with a certification in Google Ads search and Google Ads Measurement. As a Digital Marketer, I have the experience and skills in different aspects of digital marketing, such as I know: (*)... how to structure an effective Google Ads Campaign to target your right audience. (*)... how to conduct keyword research that ties with your ad copy and Landing page. (*)... how to manage your budget to prevent your campaign from overspending. (*)... how to implement my knowledge in PPC to help clients reach their goals. (*)... how to set up Google Tag Manager for your WordPress website. (*)... how to connect your website in Google Analytics to track real-time reports. (*)... build an optimized WordPress website. (*)...how to connect the client's lead generation form to Mailchimp on their website.
    Featured Skill Ad Copy
    Google Analytics 4
    Google Ads Account Setup
    Google Ads
    Google Tag Manager
    Tag Manager Setup
    Campaign Optimization
    Budget Management
    Campaign Management
    Google Ads Account Management
  • $20 hourly
    I'm an experienced copywriter helping business owners craft compelling content. My emphasis is storytelling marketing and invoking emotions with your audience. Whether you're trying to nurture your email subscribers, write the perfect Facebook ad copy, or write content that spreads like wildfire, I can help. • Average 49% email open rates and up to 7% CTR • Strategized with clients to increase their email subscribers by up to 3,000% percent (generated 502,394 leads for clients and counting) • Reworked copywriting with client's email welcome sequence, sales pages, blog posts, and ad copy to promote sales to their eBooks and courses • Email copywriter and strategist for content clients (homeschool, motherhood, fitness, food industries) • Generated client sales total: $1,500,000 with email marketing, copywriting (email and storytelling ad copy) • Leveraged data to write content and increase pageviews from 1K to 100K per month The next question is, how can I help you and your business?
    Featured Skill Ad Copy
    Proofreading
    Writing
    Content Writing
    Marketing
    Copywriting
  • $12 hourly
    I am a marketer and previous business owner. I now work as a consultant for proofreading, creative writing, and technical writing. I have experience in many areas.
    Featured Skill Ad Copy
    Academic Editing
    Marketing
    Writing
    Content Writing
    Proofreading
    Outbound Sales
    Copywriting
  • $15 hourly
    I offer audio-to-text transcription and data entry services with speed and attention to detail. My goal is to provide accurate and timely delivery, adapting to the specific needs of each client. Ideal for projects that require efficiency and reliable results.
    Featured Skill Ad Copy
    General Transcription
    Video Transcription
    Live Transcription
    Musical Transcription
    Audio Transcription
    Outbound Sales
    Proofreading
    Academic Editing
    Marketing
    Copywriting
    Writing
    Content Writing
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