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At a Glance: Affiliate Marketing

Affiliate marketing involves harnessing the marketing power, audience, and reach of other people or organizations to attract potential customers to your own business. It can be a highly profitable way to increase a company’s exposure, audience, and sales, whether you sell physical goods, information, or services. At the same time, blogs and other websites, referred to as publishers, can gain additional revenue by becoming affiliates (essentially advertisers) for other companies. Affiliate marketers know how to develop and implement an effective strategy, whether you’re looking to advertise your business via affiliates or want to become an affiliate.

The affiliate marketing professionals on Upwork have experience working with affiliate networks including LinkShare, CJ (formerly Commission Junction), ClickBank, and Amazon Associates, as well as software such as iDevAffiliate and Post Affiliate Pro. They can advise on which networks to work with, how to structure payments and incentives to publishers, and how to encourage traffic to your advertisers. They can also manage affiliate marketing programs, which may entail communicating regularly with partners, overseeing payments, and analyzing trends and competitors to improve the effectiveness of the programs.

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