Born and raised in China, I moved from Shanghai to Paris, completing my education in luxury marketing and communication. With the ability of speaking and writing in Chinese, English, and French, I have had the opportunity to collaborate with divse agencies, concentrating on the luxury market in China, spanning sectors such as jewellery, fashion, and beauty.
With over three years of experience overseas, I have developed my career as a business analyst and market insights researcher. My work has spanned across prestigious luxury and beauty groups like Kering, LVMH, and L’Oréal, addressing both Asian and global markets.
◉ My responsibilities, though not limited to these, have included: ◉
- In-depth studies of the China luxury market and consumer behaviors.
- Data analysis and visualization for the China FMCG market.
- Decoding trends and aesthetics in the market.
- Strategizing for Chinese Social Media Marketing across platforms like Douyin, Bilibili, Weibo, and Xiaohongshu/Red.
- Developing E-commerce Marketing strategies for platforms such as Tmall, Taobao, and Jingdong.
- Crafting China Live-streaming Strategies for platforms like Douyin, Douyu, and YY.com.
- Managing KOL/KOC Chinese Influencer Marketing.
- Evaluating and defining Chinese celebrities in marketing contexts.
- Writing insightful market business articles.
- Monitoring and analyzing competitors in retail, communication, product, campaign, and influencer engagements.
- Conducting benchmarking studies.
- Evaluating brand presence and strategizing product launch strategies.
◉ To provide a glimpse into my work, here are some reference projects you may consider: ◉
▶︎ Global Luxury Brand Audit.
▶︎ Bi-monthly China Market Reports.
▶︎ Quarterly Luxury Jewellery Report.
▶︎ Consumer Studies focusing on Post-Covid landscapes, Female Luxury Consumers from the 60s/70s era, and China's Affluent Youth.
▶︎ Year-long China Luxury Beauty Launch Strategies for brands like Victor & Rolf, Prada, YSL, and Atelier Cologne.
▶︎ Beauty Live-streaming Strategy for Maison Margiela.
◉ My Working Philosophy: Bridging the Gap in Consumer Perspectives ◉
⦿ My work is grounded in the philosophy that understanding the unique perspectives of Chinese consumers, especially in an environment of stringent information protection and surveillance, is crucial.
⦿ I focus on a consumer-centric strategy, utilizing data and authoritative studies to offer actionable insights, helping businesses achieve their goals and objectives in the Chinese market.
⦿ The rate of $125.00/hr is not fixed and may vary depending on the specifics of your project.
⦿ The final pricing will be tailored to the unique requirements and scope of each individual project.
Audience Segmentation & Targeting
English to Chinese Translation
Social Media Audit