I'm a content writer, SEO, and creative storyteller with experience in writing content for B2B and B2C clients of varying sizes. My services include writing engaging blogs, press releases, website copy, mailer copy, digital and print ad copy, email campaigns, setting up marketing and sales automation, editing photo and video content for social media, executing comprehensive SEO audits and implementation programs, and creating custom monthly or quarterly digital marketing performance reports.
I have deep experience working with several tools and platforms, including:
- Google Workspace (including Google Data Studio)
- Microsoft Office
- AgencyAnalytics
- WordPress
- Squarespace
- Moz
- SEMRush
- HubSpot
- Mailchimp
- ConstantContact
- Adobe Creative Cloud apps including Photoshop and Premiere Pro
- iStock
- Basecamp
- Trello
- Asana
- Monday
- Slack
- Hootsuite
- Buffer
My greatest strengths include:
- Excellent written and verbal communication
- Deftness at learning new technologies
- Experience leading client relationships
- Deep data literacy and understanding of strategic marketing tactics including SEO
- Adaptability in working with variously-sized companies throughout industries in creative, strategic, and client support capacities
- Collaborative spirit; experience working with teams in both remote and in-person settings
Why I freelance:
After graduating in 2019, I started freelancing under the business name Heartbeat Creative Consulting, helping clients with marketing projects involving written, photo or video content. I named the company “Heartbeat” because I wanted to focus my work on making the values behind a marketing or creative endeavor (its “heartbeat”) shine through in the finished product.
After gaining two years of experience at a Cleveland-based digital marketing agency, I am chasing flexibility, balance, and autonomy by putting my full focus into my freelancing side-hustle. After working in an agency environment, serving clients across industries like SaaS, manufacturing, retail packaging, real estate, construction, retail, law, veterinary, and more, I excel at quickly learning the tone, goals, and needs of each company I work with to effectively drive measurable success.
At NgageContent, I served as a Junior Copywriter for my first year and was then promoted to the position of Inbound Strategist, which I served in for more than a year. As Junior Copywriter, I wrote search engine optimized web page and blog content, email campaigns, social media posts, whitepapers, and full new websites. In my most recent role, I continued to write marketing materials but also focused more deeply on SEO and conversion rate optimization strategies, leading client relationships and monthly production plans, and creating robust, customized monthly data and analytics reports to inform future efforts. I have deeply appreciated the growth and learning opportunities afforded to me in these positions, and am excited to see how I can apply these skills in even more diverse settings.
I have loved freelancing over the years and am excited to keep building relationships and growing as I save up for future goals like returning to school!
Blog Writing
HubSpot
Database
Email Marketing
Copywriting
Copy Editing
HootSuite
Marketing Analytics Report
SEO Content
Email Automation
SEO Competitor Analysis
SEMrush
SEO Audit
Moz
SEO Keyword Research
