Upwork home
Sign up
Secondary

Hire the best Brand Identity & Guidelines Freelancers in New York, NY

Check out Brand Identity & Guidelines Freelancers in New York, NY with the skills you need for your next job.
Hire freelancers
Clients rate Brand Identity & Guidelines professionals
Rating is 4.8 out of 5.
4.8/5
based on 399 client reviews
  • $125 hourly

    • 4.7/5
    • (75 jobs)
    Product Design, UX Design | Research I specialize in designing beautiful functional user experiences that captivate and create positive lasting connections between brands and their audiences. DELIVERABLES INCLUDE:: • Product Design: UI | UX — for Web and Mobile Applications • Sitemaps, User Flows & Journeys, Wireframes, Mock-ups, Prototypes • Visual Design, Branding, Identity, & Logo Creation, Brand Usage Guidelines • Style guides, Design Patterns, and • Advertising & Marketing — Display Banners, HTML5, Storyboards, Rich media, Print, OOH • Email Newsletter Design & Development — custom, Mailchimp, Klaviyo, Emma • CRM Software including Nexhealth, Salesforce, Veeva, Hubspot • Social Media Content Creation • Media Kits, Pitch Decks, Sell Sheets, Investor Decks, Brochures TOOLS + SKILLS Sketch, Figma, Invision, Proto.io, Photoshop, Illustrator, Animate, LucidChart, Balsamiq Front-end dev: HTML, CSS Building digital projects and brands from conception to launch and all stages in between. Complex web-site/app design Product development: [ Style guides, pattern libraries and Design systems ] INDUSTRIES Financial Services, CPG, Food & Beverage, Transportation, Real Estate, Travel, Beauty, Fashion, Luxury, Hospitality, Healthcare, Biotech, B2B, Technology, SaaS, PaaS, Media, Entertainment, Arts & Cultural Institutions, Government, and Non-profits. PORTFOLIO CLIENTS Disney, CNN, ESPN, TIME, Condé Nast, Voya, Discovery, Microsoft, Cisco, Pfizer, Novartis, American Express, Mastercard, JPMorgan Chase, Estée Lauder Brands, Chevron, Mercedes Benz, Honda, Mazda, MACBA, The Guggenheim Museum, P&G, Seagrams.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Advertising Design
    Landing Page
    Email Marketing
    Graphic Design
    Banner Ad Design
    UX & UI
    Creative Direction
    Motion Design
    User Experience Design
    Brand Strategy
    Product Design
  • $205 hourly

    • 5.0/5
    • (164 jobs)
    🔸 Expert in the Top 1% 🔸 Published in VOGUE, Teen Vogue, ELLE, Huffington Post, WWD 🔸 Adobe Featured | Exclusively hand-picked professionals among the best in their field 🔸 Upwork Skill Certification | Brand Identity I'm a Branding Expert and Namer with 18+ years of professional experience helping entrepreneurs, founders and marketing executives translate their visions into magnetic brands through cohesive and powerful identities. I create and direct strategy-based verbal and visual languages for brands making sure they not only reflect your business' essence but also stand out in the crowd. Give your brand the name and/or the identity that embodies and elevates the value of your product/services. Click the "Hire" button or send me a message for a free consultation, and let's discuss how we can translate your vision into reality with impactful and smart design solutions. ◼️ SERVICES ◼️ ▪️Naming ▪️Brand Strategy ▪️Verbal and Visual Identity ▪️Brand Identity Guidelines ▪️Creative Direction ▪️Logo Design ▪️Packaging Design ▪️Web | Mobile and App Design ▪️Graphic Design ◼️ MY BACKGROUND ◼️ ▪️ BFA from Parsons School of Design in New York, NY ▪️ Brand Identity and Strategy, IE Business School ▪️ Design Marketing certification from Central St. Martins School of Arts in London, UK ▪️ Fundamentals of Memorable Brand Naming certification by world-renowned brand consultant ▪️ Archetype-Based Branding Strategies certification ▪️ Portfolio includes works for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, CFDA winner Devi Kroell, Elizabeth Arden, Sur La Table in addition to many start-ups and medium-to-large size enterprises ◼️ WORKING TOGETHER ◼️ ◼️ Please review my hourly rate before sending an invitation to ensure my services align with your budget. For larger projects, I offer fixed-rate contracts. ◼️ Please send a personal message if you're inviting me to a job. This helps me understand your specific needs and respond more effectively. ◼️ I don't offer unlimited number of revisions. I approach each project with dedication, and follow my proven method for high-quality outcomes. ◼️ I value open communication and transparency. A brief virtual meeting (I offer free 15-minute consultations) is required prior to contract agreement to ensure mutual understanding. ◼️ I aim to work with clients who value creativity and trust in my experience and skills. The most successful collaborations are with those who understand and respect the creative process and share the goal of bringing their vision to life. Your story starts with a conversation and I'm excited to hear about your project. Reach out for a free 15-minute consultation or book a longer session through my profile, and we'll explore how to transform your vision into a compelling brand.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Brand Style Guide
    Brand Naming
    Brand Guidelines
    Visual Communication
    Graphic Design
    Creative Direction
    Brand Identity
    Poster Design
    Information Design
    Web Design
    Corporate Brand Identity
    Adobe Creative Suite
    Branding
    Packaging Design
  • $90 hourly

    • 5.0/5
    • (33 jobs)
    Highly skilled CPG brand strategist with 10+ years of professional experience leading brand management, marketing strategy, and product innovation and building world-class brands including Girl Scout Cookies, WeightWatchers, Body Fortress, MET-Rx, and Pendleton Whisky. Proven track record of driving brand strategy & innovation for CPG startups and established companies across varied industries including food & beverage, health, wellness, and retail, among others.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Pitch Deck
    Sell Sheet
    Brand Naming
    Brand Positioning
    Brand Strategy
    Brand Management
    Business Writing
    Business Planning & Strategy
    Go-to-Market Strategy
    Market Research
    New Product Innovation
    Food & Beverage
    Branding & Marketing
    Brand Consulting
  • $34 hourly

    • 5.0/5
    • (1 job)
    I’m Camryn, a graphic designer passionate about digital and print marketing. I have 3+ years of experience, with the bulk of my work having been in remote PR firm/agency settings. I am all about functional and accessible design, that looks great at the same time! When working on creative projects, my top priority is the story I am trying to tell. A strong message is essential for good design, and I am always ready to explore new tools or approaches to ensure that the message rings true in any project I touch. My specialties lie in digital/print marketing, layout, and packaging. Get in touch if you have any questions!
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Food Packaging
    Packaging Design
    Illustration
    Adobe Creative Cloud
    Video Editing
    Digital Advertising
    Digital Design
    Print Design
    Social Media Content Creation
    Social Media Design
    Graphic Design Software
    Graphic Design
    Print Advertising
  • $100 hourly

    • 5.0/5
    • (15 jobs)
    "Expert Vetted" status on Upwork (Top 1%): Former Monitor Deloitte Consulting and Booz Allen strategy practices, Credit Suisse investment banking, TIAA, and CIA, with Wharton MBA. Clients Include: ADP, Boeing, SAP, Calvin Klein, United Rentals, PGA, UPenn, Station Casinos, numerous PE firms, startups, U.S. Dept. of Defense, Gov't of Canada, Kingdom of Saudi Arabia, and many more In my primary roles, I help clients develop strategies for growth, strategic planning, M&A, restructuring, analytics, cost reduction, customer segmentation and analysis, change management, and program management, as well as facilitate meetings and workshops, including a sub-specialty in higher education and sports. On the side (here on Upwork), I also help clients develop presentations, pitch decks, reports, data analysis, and marketing materials for their leaders and executives to win funding and resources, present to their customers, and create templates for presentation decks that their teams can use going forward. Before starting my own firm, I consulted in the Strategy practices at Monitor Deloitte and Booz Allen, advising a mix of corporate, start-up, public sector, and nonprofit clients, as well as with the in-house Corporate Strategy & Development team at TIAA. In addition to my strategy work, I have developed both leadership development programs and workplace flexibility programs that improve morale and retention, while also improving performance and bottom line financial results. Having been both an external consultant, as well as an internal buyer of consulting services, I know how to deliver exactly what you need to be successful. I also understand entrepreneurs, having founded my own adventure travel business, as well as my current boutique firm. Prior to my consulting career, I was an officer with the CIA, and an investment banker at Credit Suisse. Additionally, I co-host podcast episodes and call-in shows through the Voice of College Football community, and provide insight and advice to clients and media about college sports and the business strategy of its institutions. For free insights and data, check out @TJAltimore on Twitter. While based in New York City and South Florida, I can easily travel to client sites, or work fully remotely. Reach out anytime and let's chat about how I can help!
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Program Management
    Growth Hacking
    Presentation Slide
    PowerPoint Presentation
    Business Consulting
    Competitive Analysis
    Presentations
    Pitchbook
    Pitch Deck
    Management Consulting
    Business Analysis
    Infographic
    Data Visualization
    Presentation Design
    Microsoft PowerPoint
    Strategic Plan
  • $25 hourly

    • 5.0/5
    • (1 job)
    Dedicated and driven designer currently pursuing a Bachelor’s degree in Spatial Experience Design. Analytical problem solver who is thoughtful throughout the entire design process while remaining flexible to meet others’ needs. Passionate about music, entertainment, and social media at a professional level.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Social Media Imagery
    Adobe InDesign
    Adobe Illustrator
    Adobe Photoshop
  • $25 hourly

    • 5.0/5
    • (1 job)
     I believe design has the potential to establish connections between people. This belief outlines my approach to cooperating on the design of logos, typography, and branding. I live and work in New York City. If you’d like to get in contact with me about a future project or job opportunity please feel free to reach out via email.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Adobe Premiere Pro
    Microsoft Word
    Google Docs
    Adobe Creative Suite
    Sony Vegas
    Adobe Creative Cloud
    Adobe After Effects
    Adobe Illustrator
    Adobe Photoshop
    Adobe InDesign
  • $35 hourly

    • 0.0/5
    • (6 jobs)
    Hello! My name is Bethcorinnekay. I help businesses launch with one stop shop packages. If you are looking to define your mission and branding for your company with social media content to maximize your digital presence... then you have found the right person. Some of my packages include Brand Identity and Social Media content creation. Whether you are in need of re-branding or just starting from scratch, or in need of a slide or pitch deck presentation to to deliver your company message, I am here to provide the service needed. Having over 10 + years in retail management, working with beauty brand vendors, cooking brand vendors, and various niche brands, I have been able to work on the front end and back end of visuals, marketing, sales and advertising. These experiences have enabled me to hone the skills to do what I do today. Specialty Skills: Brand Identity | Guideline Design Slide Decks| PowerPoint Presentations Logo Design Website Prototype Infographics Etsy Stores Shopify Listings Digital Stores Self Publishing KDP Upload Formatting
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Magazine Layout
    Microsoft Office
    Google Workspace
    Social Media Design
    Social Media Kit
    Website Prototyping
    Graphic Design
    Presentation Design
    Canva
    Logo Design
    Adobe XD
    Brand Identity Design
  • $80 hourly

    • 5.0/5
    • (4 jobs)
    Multidisciplinary designer specializing in digital products, websites & mobile apps, brand identities, logos, and visual experiences. I have 12+ years of experience leading UX/UI design and creating impactful, intuitive, and user-friendly interfaces across varied industries including tech, fintech, edtech, and healthcare, among others. While I’ve led design initiatives that enabled growth for established brands including Samsung, Earnest, and Nokia, I've also propelled growth for dozens of emerging startups and agencies. Key Expertise: UX & UI design, research, systems design, web & app design, webflows, wire-framing, prototyping, mockups, interaction design, visual design, and brand design Design Tools: Figma, Wordpress, Framer, HTML, Adobe XD, Sketch, Adobe Creative Suite (Illustrator, Photoshop, Indesign), Canva
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Logo Design
    Graphic Design
    WordPress
    Web Development
    UX & UI Design
    Landing Page
    Wireframing
    Interaction Design
    Mobile UI Design
    Mobile App Design
    Figma
    Web Design
    User Experience Design
    User Interface Design
  • $25 hourly

    • 0.0/5
    • (0 jobs)
    I’m Liliana, a dedicated and detail-oriented creative designer and strategic thinker. I have extensive experience in the Adobe Creative Suite and my passion for design drives me to create compelling, customized content that meets the unique needs of each client. Whether it’s graphic design, branding, or marketing strategies, I’m committed to delivering high-quality, effective visuals that not only look great but also align with your goals. Let’s collaborate to bring your vision to life!
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Copywriting
    Digital Marketing
    Adobe Creative Suite
    Presentation Design
    Social Media Content
    Social Media Marketing
    Adobe Premiere Pro
    Instagram
    TikTok
    Label & Packaging Design
    Layout Design
    Graphic Design
    Photography
    Branding & Marketing
  • $50 hourly

    • 0.0/5
    • (0 jobs)
    New York-based graphic designer with over eight years of industry experience, specializing in editorial design, brand identity, web design and illustration. Throughout my career, I have worked with a diverse range of clients as a freelance designer. Additionally, I have several years of experience with magazine agencies and have served as an industry mentor at my former college. I strive to create innovative and captivating designs and aspire to use design to promote positive social change. Outside of design, I have an interest in retro ephemera, film title design, video games and podcasts.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Magazine Layout
    Poster Design
    Font Development
    Publication Design
    Typography
    Menu
    Logo Design
    Business Card
  • $20 hourly

    • 0.0/5
    • (0 jobs)
    O V E R V I E W 🎨 UX/UI Designer, specializing in UI, Design Systems and Branding. What's up! I’m Maxim Sokolov, a seasoned UX/UI & Visual Designer with a passion for creating beautiful, functional and pixel-perfect designs. With 3+ years of experience, I specialize in crafting seamless digital experiences, scalable design systems and visually stunning interfaces that stand out. ✨ UI is my superpower. I believe great design lives in the details. From typography and color harmony to micro-interactions and accessibility, I obsess over every pixel to ensure your product doesn’t just look incredible—it feels effortless to use. 🚀 From startups to established brands, I deliver results. Whether designing intuitive app interfaces, refining user flows or building cohesive design systems, I combine creativity with strategy to craft solutions that perform beautifully and drive success. S K I L L S 🎨 UI Design Expertise: Pixel-perfect interfaces, layout optimization, responsive design. 🛠 Design Systems: Creating scalable, consistent systems (typography, color palettes, component libraries). ♿ Accessibility: WCAG compliance, color contrast, alt text, and inclusive design practices. 🔄 Prototyping & Interaction Design: High-fidelity prototypes, micro-interactions, and animations. 🔍 User Research: Interviews, persona creation, usability testing, and data analysis. 🧭 Information Architecture: Wireframes, user flows, and sitemaps. ✨ Branding: Logo design, typography, and visual identity creation. 📣 Marketing Design: Social media assets, presentations, pitch decks, and print materials. 🤝 Collaboration & Tools: Agile workflows, developer collaboration, and expertise in Figma, Storybook, and Adobe Creative Suite. 📱 Cross-Platform Design: Expertise in web and mobile apps. D E L I V E R A B L E S UX/UI Design Deliverables: 🖼 Wireframes (low to high fidelity). 🎯 High-fidelity screen designs for web and mobile apps. 🛠 Interactive prototypes with detailed user flows. ♿ Accessibility audits and improvement recommendations. 👤 User personas and journey maps. 🗺 Information architecture diagrams (sitemaps, user flows). Design System Deliverables: 📚 Complete design systems (color palettes, typography, and component libraries). 🧩 UI kits for seamless development handoff. 💡 Figma libraries and reusable components. Branding Deliverables: 🖋 Brand identity design (logo, color palette, typography). 📣 Marketing materials (social media assets, presentations, pitch decks). Product Design Deliverables: 🌟 End-to-end app or website designs. 📍 Landing pages or microsite designs. 📝 Style guides and developer handoff documents. Testing & Research Deliverables: 🧪 Usability test plans and reports. 🔍 Research findings and user insights. 🏁 Competitive analysis reports.
    vsuc_fltilesrefresh_TrophyIcon Brand Identity & Guidelines
    Digital Interface
    User Experience Design
    User Experience
    User Flow
    UI/UX Prototyping
    UX Wireframe
    UX Research
    User Interface Design
    UX & UI
    Graphic Design
    Logo Design
  • Want to browse more freelancers?
    Sign up

How hiring on Upwork works

1. Post a job

Tell us what you need. Provide as many details as possible, but don’t worry about getting it perfect.

2. Talent comes to you

Get qualified proposals within 24 hours, and meet the candidates you’re excited about. Hire as soon as you’re ready.

3. Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

4. Payment simplified

Receive invoices and make payments through Upwork. Only pay for work you authorize.

Trusted by

How do I hire a Brand Identity & Guidelines Freelancer near New York, NY on Upwork?

You can hire a Brand Identity & Guidelines Freelancer near New York, NY on Upwork in four simple steps:

  • Create a job post tailored to your Brand Identity & Guidelines Freelancer project scope. We’ll walk you through the process step by step.
  • Browse top Brand Identity & Guidelines Freelancer talent on Upwork and invite them to your project.
  • Once the proposals start flowing in, create a shortlist of top Brand Identity & Guidelines Freelancer profiles and interview.
  • Hire the right Brand Identity & Guidelines Freelancer for your project from Upwork, the world’s largest work marketplace.

At Upwork, we believe talent staffing should be easy.

How much does it cost to hire a Brand Identity & Guidelines Freelancer?

Rates charged by Brand Identity & Guidelines Freelancers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.

Why hire a Brand Identity & Guidelines Freelancer near New York, NY on Upwork?

As the world’s work marketplace, we connect highly-skilled freelance Brand Identity & Guidelines Freelancers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Brand Identity & Guidelines Freelancer team you need to succeed.

Can I hire a Brand Identity & Guidelines Freelancer near New York, NY within 24 hours on Upwork?

Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Brand Identity & Guidelines Freelancer proposals within 24 hours of posting a job description.

Looking to hire for long-term or full-time assignments? See how Full-time hiring on Upwork simplifies the process.