Hire the best Brand Positioning & Messaging Strategy Freelancers in New Jersey

Check out Brand Positioning & Messaging Strategy Freelancers in New Jersey with the skills you need for your next job.
  • $112 hourly
    ❇️ UPWORK TOP 1% ❇️ EXPERT-VETTED ❇️ 100% JOB SUCCESS RATE ❇️ Experience includes Enterprise, Start-up, and Small Business Initiatives across diverse industries Strategy is the foundation that transforms businesses into successful, enduring brands. While most business owners understand the importance of a remarkable visual identity (logo, type face, color palette, etc.), many skip the critical step of defining a strategy to set the direction for who they are, how they do things, and desired associations.. As a result, many businesses struggle to find a distinctive presence among competitors. I help clients transform businesses into brands that stand out and thrive in dynamic market environments. Following a simple framework, tailored to specific goals, timing, and budget needs, I help clients define strategic foundations to guide brand behavior, expression, and communication. Here's how it works: 1️⃣ DISCOVER - Your Business + Industry/Category Immersion I start by familiarizing myself with your business from it's inception to current state, followed by a survey of the competitive landscape as well as adjacent industries/categories to identify mentor brands for inspiration. 2️⃣ DEFINE - Foundational Strategy | Brand DNA Next, I distill this collective learning to reveal what makes your business/brand unique among competition and meaningful to people's lives and craft brand purpose, mission, vision and values, as well as any other foundational strategic elements requested. 3️⃣ DEVELOP - Name Generation, Copy, Content, Guidelines Once you have strategic foundations in place, I can also help with strategic, creative, informative, and/or persuasive writing and storytelling, including brand guidelines. To get started or learn more, set up a 20-minute zoom here on UpWork so we can discuss your vision and goals in real time and align on a scope of work. I'll follow up with a detailed work plan that includes timing and budget. Following are the services I offer that can be tailored according to your needs: ✅ Competitive, Category, Industry, and Mentor Brand Audits and Analysis ✅ Communication Audits and Social Listening ✅ Research – Planning, Execution, Synthesis ✅ SWOT Analysis ✅ Purpose, Mission, Vision, Values, Positioning, Personality, Tone of Voice ✅ Naming: Brands, Products, Businesses, Services ✅ Storytelling: Narratives, Manifestos, Web content, Website and Retail Copywriting, and more... ✅ Audience/User Personas ✅ Brand/Portfolio Architecture I can also help with: ✅ Multidisciplinary Design/Creative Team Collaboration and Guidance ✅ Integrated Workflow Management ✅ End-to-end creative project management, from RFP/RFI responses and proposals, to creative brief development, multidisciplinary coordination, resource allocation and management, budget and timeline management, invoice tracking, and client engagement through C-level What Clients are Saying : Completed May 2024 ⭐️⭐️⭐️⭐️⭐️ Need Help Rebranding and Naming Our Business "Dana was fantastic and did an awesome job. I would highly recommend her." — Preston L | US Timing: 3 weeks | Deliverables: Strategic Foundations and Naming | Investment: $3,100 USD Completed February 2024 ⭐️⭐️⭐️⭐️⭐️"I hired Dana to help with research, writing, and preparing presentations about how people shop in stores for a major online retailer in the US. Dana did a great job. Her work was detailed, quick, and well organized. She looked at everything from a business and brand point of view, which really helped make the final product much better and more valuable to our client. I would strongly recommend Dana for branding and communication projects, whether you're a small business owner, start-up, or an executive at a large corporation." — Michael R | Scotchnoir Inc | Lisbon, Portugal Timing: 2 weeks | Deliverables: Digital/Retail Audits + Strategic Insights | Investment: $3,500 USD
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    Creative Strategy
    Qualitative Research
    Creative Writing
    Business Name & Slogan
    Product Name
    Domain Name
    Case Studies
    Business Proposal Writing
    Website Copywriting
    Brand Development
    Brand Positioning
    Mission Statement
    Copywriting
    Brand Naming
    Brand Strategy
  • $65 hourly
    Hey there 👋😊 My name is Rosa Rojas. With years of experience working for agencies and large corporate companies, I decided to step away from big companies to help small companies thrive. I specialize in creating cohesive and visually compelling brand identities through storytelling, consistent graphics, and timeless designs. My ultimate goal is to help small businesses and start-ups design the visual identities they need and position them for sustainable growth. Check out my services below (and don't be afraid to ask for more information). 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐄𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 👣 • 1:1 brand clarity session with a questionnaire 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺 🎨 • main logo (and secondary logo) • marks • word marks • color palette • font library • text hierarchy • mock-ups • mood board • brand guidebook • brand style sheet 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 💎 • discovering your value proposition • pinpointing your ideal audience • creating authentic connection • developing your brand story 𝗔𝗱𝗱-𝗼𝗻 𝘁𝗼 𝗔𝗻𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 ✨ • photography guidelines • icon set • brand pattern • packaging design/templates • stationery designs (business cards, mailers, etc.) • merchandise designs • landing page • etc. If you need something and can't find it on this list, ask. I might surprise you. *Currently booking via website*
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Brand Identity
    Brand Positioning
    Print Marketing Materials
    Brand Strategy
    Website Asset
    T-Shirt Design
    Adobe InDesign
    Art & Design
    Logo Design
    Merchandise Graphic Design
    Print Design
    Label & Packaging Design
    Brand Identity & Guidelines
    Adobe Illustrator
    Graphic Design
  • $100 hourly
    Skills Include: Develop and implement social media strategies to increase brand awareness, engagement, and reach. Create and curate engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube. Monitor social media trends, tools, and applications and apply them effectively to enhance brand presence. Analyze social media data and metrics to assess the success of campaigns and provide reports to clients. Manage and moderate social media communities, responding to comments, messages, and inquiries in a timely manner. Collaborate with internal teams, such as marketing and creative, to ensure brand consistency across all social media channels.
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    Social Media Design
    Social Media Account Integration
    Brand Positioning
    Layout Design
    Social Media Ad Campaign
    Graphic Design
    Web Design
    Social Media Audience Research
    Social Media Content
    Social Media Content Creation
    Social Media Account Setup
    Influencer Marketing
    Social Media Advertising
  • $55 hourly
    I have a degree from Hanyang University in metal smith and industrial design. At present, I’m the operator and chief designer of Breaktime Kit, a home goods and lifestyle design company I founded in Seoul, Korea. After working in the industry for seven years, I decided to leave Seoul to start a new chapter in my career here in New York. My experience As the principal designer and founder of my own company has prepared me well for this position. I have managed the full spectrum of the design process countless times which has given me a deep understanding of the balance of design and production needs and valuable business experience. Working on my own brand has also allowed me to pursue design in many different contexts, from products to interior spaces and ultimately telling a story and a connection. My projects “Adsurf” and “Breaktime kit” are great examples of crafting an experience behind the brand. etc.
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Product Development
    Lighting Design
    Industrial Design
    Home Decor
    Furniture Design
    Web Design
    Brand Guidelines
    Brand Positioning
    Graphic Design
  • $150 hourly
    I create next-level ecommerce, brand, and digital experiences. I have been an award-winning design professional for over 20 years, working with amazing clients across various industries and platforms. My passion is to blend business goals with creative strategies, delivered through beautiful and functional design, while ensuring a solid ROI. I'm all about taking risks, collaborating, and creating awesome stuff that makes a positive impact. As a full-stack designer, I'm as equally at home helping my clients successfully positioning their brand, iterating and improving on key performance metrics such as CVR, CLV, and Social Engagement as I am extending current project elements like design system development and refinement, email campaign leadership & production through MailChimp or Klaviyo, and rapid web-design and development through extensive high-fidelity Figma prototypes and Elementor Wordpress development. I'd love to learn more about what you've got going on, and how I can help you achieve your digital and product goals.
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    Brand Positioning
    Logo Design
    Shopify Website Design
    Social Media Ad Campaign
    Digital Ad Campaign
    Brand Identity
    Email Design
    Email Automation
    Email Campaign
    Branding
    Figma
    Prototype Design
    Ecommerce
    WordPress Plugin
    Elementor
  • $90 hourly
    I bring over 6 years of experience helping beauty brands scale through strategic, hands-on expertise in sales, marketing, and product development. My holistic approach allows me to support emerging brands across every stage of growth, from concept to market success. Here’s what I can do for your brand: Sales & Revenue Strategy: Skilled in crafting targeted sales strategies to drive e-commerce and retail growth. I have successfully increased revenue and market share through data-driven initiatives, effective channel management, and strong distributor relationships. Digital Marketing & E-Commerce Optimization: Expert in leveraging digital marketing channels like Google, Meta, TikTok, and Amazon to enhance visibility and reach. I also specialize in creating seamless customer journeys and optimizing e-commerce platforms for maximized conversions and customer loyalty. Product Development & Launches: Experienced in the full lifecycle of product development, from initial concept to launch. I collaborate closely with labs and manufacturers, perform market research, and ensure formulations meet high-quality standards while aligning with consumer trends. Brand Strategy & Positioning: Passionate about building strong brand identities that resonate with target audiences. I focus on establishing unique value propositions, brand positioning, and storytelling that differentiate brands in the competitive beauty and haircare space. I’m here to support and guide brands with the insights and strategies needed to achieve sustainable growth. Let’s work together to make your brand’s vision a reality!
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    Brand Positioning
    Sales Strategy
    Brand Consulting
    Digital Marketing Materials
    Beauty & Personal Care
    Product Development
    New Product Innovation
    Sales
    Brand Development
    Brand Identity
    Digital Marketing Strategy
    Digital Marketing
  • $100 hourly
    I'm a marketing executive, with success turning startups into established businesses. I've led multiple digital startup companies through high growth and exits via acquisition or IPO, and I've also launched digital divisions in multiple agencies. I attribute my success to listening intently to the market, and then communicating with that audience at a superior level. I've been an active participant in the evolution of marketing over 30 years from all things analog to nearly all things digital. What hasn't changed is that effective marketing overall still must rely on a message that resonates with its audience. To get that, you need two things: 1. Develop a crisp, clear strategy that points you in the right direction. Without it, you miss the mark. 2. Communicate with ideas that are interesting, relevant, and timely for your audience. Without them, you'll be ignored. It sounds simple. Sometimes it is, but not always.
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Digital Media
    Content Development
    Digital Marketing
    Email Marketing Strategy
    Digital Marketing Strategy
    Customer Acquisition
    Content Marketing
    Brand Positioning
  • $150 hourly
    PROFILE Innovative, strategic marketing executive and problem solver who has successfully built and managed multiple agencies and led the development and execution of of breakthrough marketing programs for prominent CPG, Retail, Sports, Spirits and Healthcare companies across multiple channels. Extensive experience in digital solutions, integrated advertising, content marketing, event marketing, promotions, new product development, character development, brand positioning, and re-branding for clients from General Mills to Nike.
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Promotion
    Brand Identity
    Advertising
    Freelance Marketing
    Branding
    Account Management
    Content Writing
    Logo Design
    Brand Positioning
    Marketing
    Advertisement
    Brand Consulting
    Retail & Consumer Goods
    Content Marketing
  • $120 hourly
    Hi there! I have over 15+ years of Product Marketing experience. I specialize in crafting compelling narratives to drive product awareness and adoption. Let's elevate your product together!
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Marketing
    Freelance Marketing
    Content Creation
    Sales Enablement
    Brand Positioning
    Product Marketing
    Storytelling
    Go-to-Market Strategy
  • $75 hourly
    I've been a writer for my entire career. Whether working on premium consumer brands or more technical B2B accounts, I've learned how to deliver an effective message for a wide range of clients in a variety of industries.
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Creative Strategy
    Creative Writing
    Brand Development
    Ad Concept
    Email Copywriting
    Copywriting
    Content Strategy
    Brand Positioning
    Business Writing
    Proofreading
    Writing
    Content Writing
  • $150 hourly
    I specialize in crafting bold, sustainable ideas and platforms that resonate with today’s collective consciousness. As a team builder, I have a proven track record of fostering cultures that celebrate individuality and diverse voices. My work is defined by originality—I have no fixed style, never replicate, and always stay in rhythm with what’s current and ownable. From content creation, writing, and naming (products, companies, and experiences) to branding strategies and short stories, I take pride in delivering unique, impactful work.
    vsuc_fltilesrefresh_TrophyIcon Brand Positioning & Messaging Strategy
    Short Story Writing
    Customer Experience
    Branding
    Business Name & Slogan
    Brand Naming
    Ad Copy
    Marketing
    Copywriting
    Content Writing
    Writing
    Brand Positioning
    Creative Direction
  • $25 hourly
    I'm a logo designer and I'm a very talented person who can create quality graphics for my clients and I'm sure my clients will be very happy with my service including research and designing.
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    User Experience Design
    Brand Identity
    UI Graphics
    Brand Positioning
    Graphic Design
    Brand Guidelines
    Branding
    Computer Graphics
    Stationery Design
  • $299 hourly
    Amanda Berlin works with entrepreneurs, small business, and growth-stage start-ups to launch and cultivate new lines of business, reimagine and scale existing business, and build visibility that translates into action on behalf of audiences, not just awareness. Amanda has been working in PR and marketing for 22 years. For 12 years, she worked in the NYC corporate agency world in every sector of the industry. For some of the most recognizable talent and companies you've definitely heard of, Amanda worked on everything from celebrity press junkets and media outreach to press events and product launches. For 11 years, she's been offering business and visibility consulting to entrepreneurs and small businesses, democratizing access to the power of strategy and public relations and making it accessible to those who wouldn't be served by "big PR." Amanda guides her clients on best practices in growth strategy, messaging and tactics that get them seen in front of the right people to convert audiences into clients and customers. Amanda's insight and advice have been featured in Forbes, Nasdaq, Entrepreneur, Inc., Mashable, Entrepreneur on Fire, and more. Her clients have been featured in outlets like WGN, WNYW-Fox 5 New York, SELF, and Bustle.com and innumerable podcasts and stages. Amanda has spoken on the topics of visibility, publicity, and entrepreneurship at BizChix Live, Style Collective Raleigh and New York City, FinCon, Mediavine, and more.
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    Content Strategy
    Sales Funnel
    Marketing
    B2B Marketing
    Internal Communications
    Brand Positioning
    Public Relations
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