Hire the best Brand Positioning & Messaging Strategy Freelancers in Portugal

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$45 hourly
Nuno M.
- 4.8/5
- (80 jobs)
⭐Top Rated Brand Strategist ⭐ Brand Strategy for 150+ brands over all continents ⭐ 8 years of experience I have also the experience of working new brands as a freelancer, in agency and as a corporate client, meaning I know the pains and gains from all sides of the table. Get in touch. WHAT I CAN DO FOR YOUR BRAND: ✅Brand Strategy ✅Brand Messaging ✅Competitors Analysis ✅Target Definition ✅Find Your Positioning ✅Mission, Vision, and Values ✅Brand Communication Drivers ✅A strong narrative ✅Brand Personality and Identity ✅Brand Consultancy ✅Brand Audit ✅Communications Plan ✅Branding Workshops WHAT MAKES ME UNIQUE: ⭐️ Expertise - 6 years of experience as a brand strategist, working in the best agencies in Portugal (two of those from the WPP Group - the biggest group in the world). 👨‍🎨 Creativity - I worked with designers and developers for clients from different sectors. This experience gave me the skills of adapting to new environments and bring up new ideas and approaches to projects. 👨‍🎓 Education - I have a Master's Degree in Marketing & Advertising, a Bachelor Degree in Journalism, and courses such as Photography, Digital Account & Project Management, and Web Copywriting. 🗣 Communication - I value communication with my clients because I think it is vital to beat expectations and ensure the work goes in the right direction. When you work with me, communication from both sides is a guarantee. Good communications guarantee the best results in terms of work and investment. 🧠Analyzing Information - To be a good strategist is crucial to do good research and analysis, so I decided to make my Master's Degree final work about analyzing the competition when creating a brand. I finished my master's degree in 2018, and the final work is still resonating in the scientific community in Portugal. 🔬Finding good insights - The creative process starts when you can look at a lot of information, make it simple in the first moment, and then relevant. My work aims to create coherence within your brand's communications. It will help you communicate your purpose in a relevant, meaningful, and engaging way with your target. Look at it as the core of your brand, which from now on, will guide every action it takes. This work is also helpful for designers or copywriters you decide to hire when provided with a creative briefing. Get in touch, so we can take your brand to the place it deserves! 🚀

Brand Positioning & Messaging Strategy
Branding
Copywriting
Corporate Branding
Brand Consulting
Branding & Marketing
Mission Statement
Brand Development
Marketing Strategy
Brand Marketing
Brand Strategy
Brand Management
Brand Positioning
Brand Identity & Guidelines
$35 hourly
Payal Anil K.
- 4.8/5
- (41 jobs)
🇮🇳 🇫🇷 🇦🇪 🇵🇹 (living between Portugal, Dubai & India) Hi, I’m Payal, currently building—a boutique agency (launching early Q2) delivering creative solutions for next-gen brands in the sustainable and circular space. I started consulting in 2022—a year which was meant to be a break turned into consulting rapidly With a decade of international experience spanning - sustainability, luxury fashion e-commerce, innovation, and consumer insights, I bring a global perspective and deep expertise to every engagement. - I've worked with brands such as Chanel, YSL, Armani, Ounass and Farfetch. In 2020, I also built an artisanal brand from the ground up amid the pandemic in the UAE, all while managing my 9-5. Services: ✺ Branding Strategy ✺ Marketing ✺ Storytelling & Narratives ✺ Strategic Insights ✺ Market Research ✺ Consumer Insights ✺ Social Media (b2b) What Drives Me: 🎙️ Sustainable brands need to build better branding. period (could right a book on this!) 🎙️ Deepening connections between culture, fashion, systemic issues, and neuroscience. 🎙️ Creating movements and elevating next-gen brands that people love. 🎙️Trends come and go, but does your brand have deep foundations? 🎙️ The artisanal space needs love and nurturing. 🎙️ Embracing responsible AI. Past speaking engagements Real Circularity, Remake, few podcasts and smaller in-person events Let's get on a call and elevate your mission and brand!

Brand Positioning & Messaging Strategy
Pricing Research
Consumer Research
Rebranding
Brand Management
Communication Strategy
Sustainability
Storytelling
Market Research
Influencer Research
Brand Positioning
Strategy
Brand Consulting
Branding & Marketing
Social Media Marketing
Brand Strategy
$25 hourly
Antonio C.
- 4.9/5
- (52 jobs)
Hi there! I’m a marketing consultant with over 10 years of experience in blending strategy and creativity. I’m all about understanding what makes a brand tick and turning that into engaging, relatable content. What sets me apart is my ability to blend the art of storytelling with the science of strategy. I focus on creating content that isn’t just timely, but timeless—capturing moments that matter and turning them into engaging experiences. My approach is holistic, ensuring that every piece of content, every campaign, and every design is not only consistent with the brand’s identity but also speaks directly to its audience in a way that feels genuine and impactful. Whether it’s a social media post or a full-on branding campaign, I make sure it’s spot-on and resonates with your audience. Let’s collaborate to bring your brand’s story to life and make some meaningful connections. Ready to elevate your brand? Let’s chat!

Brand Positioning & Messaging Strategy
Video Advertising
Social Media Management
Marketing Strategy
Campaign Management
Instagram
TikTok
Brand Strategy
Branding & Marketing
Facebook
Brand Positioning
Team Management
Content Creation
Digital Marketing
SEO Writing
$60 hourly
Claudia S.
- 5.0/5
- (6 jobs)
Illustrator and designer focused on nature themes and sustainable projects. Graduated in Communication Design, Master in Editorial Projects.

Brand Positioning & Messaging Strategy
Branding
Covers & Packaging
Adobe Creative Suite
Drawing
Retro & Vintage Style
Brand Guidelines
Brand Positioning
Brand Identity & Guidelines
Print Design
Graphic Design
Business Card
Brochure
Magazine
Adobe InDesign
Logo Design
$195 hourly
Pavel V.
- 4.9/5
- (253 jobs)
For over 23 years, I've passionately assisted clients worldwide in reaching new heights. During this period, I obtained a Ph.D. and an MBA. I collaborate with Fortune 100 companies as well as startups in Web2 and Web3 with ambitious goals. On Upwork alone, being a Top Rated Plus / Top 1% freelancer, I've completed over 250 contracts, gathering substantial international experience and continually expanding my expertise in every necessary domain. Equally important, I've assembled a professional team that covers key areas essential for modern businesses. Our areas of expertise include: 1. Market Research → business analysis, competitive analysis, customer journey analysis, pricing analysis 2. UX & UI Design → usability, logic flow, web design, landing pages, mobile apps, SaaS 3. Graphics, Design and Animation (2D & 3D) → brand identity, logo, motion graphics, illustration, presentation, videos, NFT art 4. Digital Marketing → strategy, audience segmentation, brand positioning, advertising, web analytics 5. Development → front-end, back-end, web3, smart contracts 6. Startup Strategy & Consulting → pitch deck, whitepaper, product development, valuation, fundraising, VC Together, we guide startups to secure funding, offering optimal solutions at every development stage—from crafting investor pitch decks to executing marketing strategies we've crafted. At the completion of the project, I often transition to roles such as strategic adviser or part-time CPO/CMO/CGO. For businesses aiming for growth and improved performance metrics, we offer our mid to senior-level expertise in the areas listed above. I firmly believe that only a holistic approach to challenges ensures consistent growth! To best serve your personal needs, we start with an assessment form and consultation call. This ensures we align with your objectives and confirm that our services perfectly match you. Feel a synergy with us? We're excited to explore working together.

Brand Positioning & Messaging Strategy
2D Design
3D Design
Go-to-Market Strategy
Pitch Deck
Business Analysis
Market Research
Brand Positioning
Marketing Strategy
Startup Consulting
Brand Strategy
Competitive Analysis
Product Development
UX & UI
Web Design
Animation
$150 hourly
Jo D.
- 5.0/5
- (96 jobs)
🥇 𝗧𝗼𝗽 𝟭% 𝗼𝗳 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗮𝗹𝗲𝗻𝘁 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 • 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗲𝘁𝘁𝗲𝗱 🥇 You’ve got a great product, enthusiastic customers, and market traction. But you can’t shake the feeling that your brand communications are selling you short. Does any of this sound familiar? - "We haven't ever done a proper brand strategy." - "We DIY bootstrapped our brand strategy when we first started out." - "Our comms feel scattered and inconsistent. There's no clear direction." - "Our product is amazing! Our comms, not so much..." - "Different people write different content, and it shows." - "It's hard to explain properly what we do. People don't always get it." - "Now we have secured funding, we need to show a ROI on our marketing." - "We're too close to our business and need a fresh, expert pair of eyes to take a look at our comms." You're not alone! Work with me and you'll get a data-driven, results-oriented brand and messaging strategy that delivers clearer, organized and more impactful comms. Let's combine a ton of customer research and insights from internal workshop sessions with copy psychology, proven models and conversion techniques. The result: A strategy for your brand comms that will inspire, excite and get results. This includes purpose, vision, mission, values, competitor analysis, positioning, differentiators / USPs, buyer personas, features and benefits, key message, messaging architecture, brand personality and brand voice. And once that's in place, I'll create impactful, compelling copy for your website that converts - all laid out in beautiful wireframes so your web team knows exactly what to do. ** PLEASE NOTE: I am not a graphic designer. I do the strategic thinking and planning that happens *before* you brief someone to design your visual brand. ** ➡️ A full brand & messaging strategy costs from $25K. My minimum copywriting project fee is $5,000 and I do fixed fee contracts only. If you would like to work with me for a smaller project, please book a VIP Sprint Day or Consultation (scroll down this profile to find them). Thanks. ___________________________________________ 💙 "Jo helped us in an incredible way by bringing clarity and organization to how we show our brand to the world. If you are doing some kind of marketing without truly understanding the fundamentals of your brand, you are wasting your time. Jo will challenge your current thoughts and will help you to discover more insights and unique selling points you weren’t aware before." [ Brand and messaging strategy work ] 💙 "It was extremely rewarding to collaborate with Jo. She has a great mindset and lots of experience, she is super hands-on and an outstanding communicator. With her help, we brought our brand values and communication to a next level." [ Brand and messaging strategy work, copywriting mentoring ] 💙 "Hire Jo. Just do it. Jo wasn't the least expensive candidate that I interviewed - but she gave me comfort that she (a) had done this before, (b) would manage our [ brand and messaging strategy + copywriting ] project well, and (c) would leave us better than she found us. All three of those points were spot on. I am a "tough client". I have high expectations. With Jo, I didn't have to sweat the project at all. She kept me well informed throughout and left us with some incredible deliverables. Without a shadow of a doubt - our business is better off thanks to Jo." ___________________________________________ ABOUT ME I’ve worked with hundreds of brands in 28 countries in my 25+ year career. From huge multinationals to government departments, tech and SaaS businesses, insurance companies, financial services, higher ed institutions, broadcast and media organizations, startups and more. The big names include L'Oréal, Spar, Southern Comfort, BT (British Telecom), STA Travel, the UK Department of Health, Johnson & Johnson, Triumph, Primedia, Motorola, Jeep. But these days I prefer helping SMBs who are looking to level up their growth as that’s where can bring a ton of value, fast. 👑 "Jo is awesome! I've worked with MANY consultants, and Jo is one of the best brand strategists and copywriters out there. From her active listening to thorough + practical recommendations, I definitely walked away with next steps and feedback on how I can better present my brand." *** Please note: My mission is to help companies who are doing good things to reach the people who will most benefit from their products or services. For this reason I don't work with companies that exploit people or the planet, including tobacco/vaping, fossil fuels, gambling or pseudoscience. ***

Brand Positioning & Messaging Strategy
User Stories
Voice & Tone Guidelines
Case Studies
Web3
Communication Strategy
Design Writing
Website Copywriting
About Us Page
Company Profile
Writing
Messaging Framework
Copywriting
Brand Positioning
Brand Consulting
Brand Strategy
$200 hourly
Coco C.
- 0.0/5
- (0 jobs)
Hi there! I'm Coco, an experienced Marketing and Brand expert with 10+ years of experience leading strategy and execution for AI, tech, Web3 and consumer businesses, from startups to Fortune 500 companies. I started my first business at 14 and have started 6 more businesses since. I'm passion about helping small and medium-sized businesses win with strategic marketing to achieve growth and scale intelligently - real strategy, no fluff. I have 13+ years of experience working directly with CEOs, C-suite, founders and entrepreneurs, and have helped build many businesses from ground up, transformed their brand and into 7/8/9 figures. How I can help you: - Go-To-Market strategy - launch products, gain industry leadership, expand market share across global markets - Branding/ rebranding + brand strategy - build a powerful brand that cuts through noise and breakthrough in your industry - Category creation + positioning + narrative building + storytelling - Creative Direction - make your brand and products stand out with strong assets and design - Coaching and training you and/ or your marketing teams I promise: - Genuine, no-nonsense business and marketing expertise - Fast turnaround - Highest level of professionalism and delivery How I work: - Project basis - Hourly - Hourly rate stated is a guide for one-off consulting, rates may vary depending on scope and duration If you have an interesting project, feel free to reach out. CV available upon request.

Brand Positioning & Messaging Strategy
Brand Management
Strategy
Branding & Marketing
Brand Positioning
Marketing Strategy
Design Concept
Rebranding
Marketing Presentation
Logo Design
Branding
Freelance Marketing
Creative Direction
Creative Strategy
Design Thinking
Brand Development
$75 hourly
Marina K.
- 0.0/5
- (0 jobs)
I'm a Marketing Director & Brand Strategist specializing in creating powerful strategies, memorable brand identities, websites, and engaging presentations that drive results. What I do best: • Marketing Strategy & Brand Positioning: Clear, actionable plans tailored specifically to your business goals. • Brand Identity & Guidelines: Consistent, powerful branding that resonates with your audience. • Website Design: Visually appealing, user-friendly websites designed for maximum engagement and conversion. • Pitch Decks & Presentations: Beautiful, persuasive presentations that help you win clients, investors, and opportunities I've worked successfully with international companies, startups, and industry leaders, helping them clearly communicate their value and stand out in competitive markets. Let's connect and discuss how I can help your business grow.

Brand Positioning & Messaging Strategy
Project Management
Web Development
Growth Strategy
Content Strategy
Presentation Design
Digital Marketing
Brand Positioning
Brand Identity & Guidelines
Brand Strategy
Digital Marketing Strategy
Digital Marketing Materials
Marketing
Brand Identity
Brand Development
Brand Consulting
$80 hourly
Yaroslav L.
- 0.0/5
- (0 jobs)
As a Fractional CMO, I serve IT service companies with a size of up to 150 people who are either starting to build their marketing function or seeking to standardize and scale their existing marketing organization. Upon joining the team, I establish a clear marketing strategy for a 3-6-12 month period, complete with defined milestones and regular reporting to C-level executives. I launch marketing activities like SEO, website design, content creation, paid acquisition, PR, and employer branding. With my team and efficient processes, we help business owners save money by eliminating the need for in-house staff. Our experience in the niche helps us generate high revenues through effective strategies.

Brand Positioning & Messaging Strategy
Growth Hacking
Content Development
SEO Strategy
SEO Content
B2B Lead Generation
Personal Branding
Demand Planning
Marketing Consulting
Marketing Audit
Marketing Plan
Leadership Coaching
B2B Marketing
Inbound Marketing
Marketing Management
Brand Positioning
Go-to-Market Strategy
Marketing Strategy
$44 hourly
Roberto E.
- 0.0/5
- (1 job)
I am a seasoned multidisciplinary design leader with over a decade of diverse experience in the field. Throughout my career journey, I have excelled in various facets of design, offering clients a holistic approach to their branding needs. My expertise extends to designing and developing websites, web applications, mobile apps, and creating comprehensive digital advertisement assets for impactful campaigns. In my recent career trajectory, I made a significant transition from an individual contributor to a leadership role. I proudly stepped into the position of Head of Design, where my responsibilities have expanded to encompass a wide range of critical functions. As a leader, I effectively manage teams, guiding and inspiring creatives to deliver exceptional results for campaigns and optimizations. Some achievements: - 3 digital Apps designed and directed - 20+ published websites - 40+ Digital marketing campaigns. Available for project-based or full-time roles.

Brand Positioning & Messaging Strategy
UI/UX Prototyping
Design Handoff
Branding
Webflow
Unbounce
Landing Page
Problem Resolution
Brand Positioning
Communications
Web Design
Graphic Design
Leadership Skills
Cross Functional Team Leadership
Creative Direction
Design Thinking
$25 hourly
Luis R.
- 0.0/5
- (0 jobs)
Creativity is a way of life! If you think about a definition for me: I AM A FUTURE THINKER! It means I have a lot of ideas, explore brands and products, and in the end... I deliver solutions for any business problem! AREAS OF EXPERTISE Brand Strategy | Marketing & Branding | Graphic Design As a small business owner, I'm also familiar with all the pain of creating a new brand and business and you are not alone! SERVICES + E-mail Marketing Design Our inboxes are filled with the same marketing emails over and over again I will make differentiated Emails with vibrant colors and amazing catchphrases to help you drive sales or raise brand awareness. + Presentation Design Instead of those boring presentations, I can help you create stunning and visually appealing presentations that will keep your audience (or boss) amazed! + Photo Editing I'm proficient in Adobe Photoshop and will be able to tailor any image to your request. + Branding From the idea to the printing materials, I do everything: Logo, Color Palette, Brand Manual, Stationary, and Landing Page. + Strategy Now that you have your branding, I can help you with the Communication Strategy - after working together you will have a Communication Manual and a Plan to maximize all available tools, such as social media, to achieve your brand goals. I am available for small jobs that need to be done in the right way as well as big projects with long-term commitment. Over time, I learned the necessary factors to use Vision, Solutions, and Communication to improve the work of all professionals and/or companies and I'm excited to help you open your business to new horizons with the power of brand design and marketing. If any of my services or expertise caught your eye, let's talk!

Brand Positioning & Messaging Strategy
Social Media Strategy
UGC
Social Media Design
Partnership Coaching
Partnership & Collaborations Outreach
Email Design
Web Design
Presentation Design
Brand Positioning
Layout Design
Brand Consulting
Business Development
Brand Guidelines
Brand Development
$20 hourly
Joao V.
- 0.0/5
- (0 jobs)
Hey there! I'm João Vicente, an experienced brand designer passionate about delivering results. With 5+ years of expertise, I bridge the gap between business objectives and impactful design. Let's connect and elevate your brand through effective strategy and design solutions. -Visual Branding & Identity Design I'll help you develop a cohesive visual language that sets you apart from the competition. -Logo Design I create unique and memorable logos that embody your brand's core. -Illustrations I craft illustrations that engage your audience and add personality to your brand. -Packaging Design I design packaging that sells, making your product stand out on the shelf. I work with - Adobe Illustrator - Adobe Photoshop - Adobe InDesign - Figma - Procreate

Brand Positioning & Messaging Strategy
Brand Identity Design
Visual Identity
Design Thinking
Rebranding
Brand Style Guide
Brand Guidelines
Brand Consulting
Brand Positioning
Brand Design
Brand Research
Brand Strategy
Brand Identity
Branding
Creative Strategy
Creative Direction
$80 hourly
Tony N.
- 0.0/5
- (0 jobs)
Your brand has a story—let’s make sure the right people hear it. I specialize in brand and product strategy, content and communications, and lean project management, helping businesses craft compelling narratives, launch products with impact, and execute marketing initiatives that drive results. Through my fractional marketing agency, TNCO, I’ve worked with startups, global brands, and creative teams to turn ideas into action. 🔹 Brand & Product Strategy – Positioning, messaging, and go-to-market plans that make an impact. 🔹 Content & Communications – Engaging storytelling that builds trust and drives conversions. 🔹 Project Management – Seamless execution of marketing initiatives, from concept to launch. From launching Spotify in new markets to leading marketing for startups, my work bridges strategy and execution to create meaningful brand experiences. If you need a marketing partner who can cut through the noise and make things happen, let’s connect. 📩 Send me a message, and let’s bring your vision to life.

Brand Positioning & Messaging Strategy
Marketing Communications
Corporate Communications
Client Management
Brand Strategy
Copywriting
Social Media Content Creation
UX Writing
Brand Development
Media Relations
Product Marketing
Branding & Marketing
Project Management
Brand Identity
Creative Strategy
Brand Positioning
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