Hire the best Consumer Segmentation Freelancers in the United States

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$49 hourly
Jay Jaewook S.
- 5.0/5
- (6 jobs)
𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴. I bridge data and business. With over 10 years of experience at a global think tank, I have successfully led 100+ strategy consulting projects, leveraging advanced data analytics. My core strength is delivering data-driven insights through clear, compelling storytelling, which has established me as a trusted presenter for top management. With a well-rounded skill set and perspective, I define myself as a data analytics storyteller. Now continuing my journey on Upwork, I am confident that my expertise can bring differentiated value to your project. [ 𝗖𝗮𝗿𝗲𝗲𝗿 ] ● Data Reporting and Analytics Consultant @ Kaiser Permanente ● Principal Analytics and Business Consultant @ LG Business Research (the think tank of LG) ● Data Analytics and Business Intelligence Manager @ Hyundai Motor America ● K-Pop Concert Director @ MBC (a leading South Korean television and radio broadcaster) [ 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝗱 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 ] ● A balanced skill set and perspective between data analytics and business consulting. ● Proficiency in various research methodologies to address business issues. ● Strong reporting and documentation skills tailored to stakeholders' interests. [ 𝗦𝗸𝗶𝗹𝗹𝘀 ] ● Technical tools: Python, SQL, Power BI, Tableau, and SurveyMonkey. ● Research: Surveys, consumer research, competitive analysis, and tech trend research. ● Storytelling: Presentation, PowerPoint design, and data visualization.

Consumer Segmentation
Business Consulting
SurveyMonkey
Microsoft Power BI
Survey Data Analysis
Presentation Design
Natural Language Processing
Market Research
Machine Learning
Tableau
SQL
Python
Statistics
Data Science
$18 hourly
Martina M.
- 5.0/5
- (19 jobs)
DATA ENTRY | Virtual Assistant Proficiency with data entry with experience in Customer Service and Sales Representative roles. I have a prominent educational background in Marketing and Corporate Strategy and Linguistics. I would love to be a part of any project that helps promote efficiency for start-ups, other small businesses, or even for personal uses. Available to organize any data information for clear, concise presentation via Excel worksheets and PowerPoint. Need someone who is attentive to detail and great at analyzing numbers to create an impactful story? I can help! Highlighted Skills and Software used: Data Mining/ Data scraping Market Researching Microsoft Excel (including PivotTable) Google Sheets Copy-writing Microsoft Word Google Docs Canva

Consumer Segmentation
Time Management
Data Analysis
Web Crawling
Data Entry
Microsoft Word
Microsoft Excel
Google Sheets
Google Docs
Marketing Analytics
Clerical Skills
Microsoft PowerPoint
$75 hourly
Gavriel B.
- 5.0/5
- (8 jobs)
Hi, I’m Gavriel, a New York-based tech professional with over 8 years of experience in cybersecurity, market research, and revenue strategy. I specialize in leveraging data-driven insights to optimize sales processes, manage programs, and deliver impactful results. My expertise includes: Data Analysis & Visualization: Proficient in Python (pandas, regex, selenium, sklearn, and more) and Tableau, I turn complex datasets into actionable business strategies. Cybersecurity Market Expertise: Extensive experience supporting large B2B cybersecurity vendors with pipeline strategy, CISO/CIO campaigns, and demand generation for emerging cloud-delivered technologies CRM Optimization: Skilled in tools like Salesforce, HubSpot, and Exceed to streamline workflows, automate processes, and deliver measurable sales growth. Revenue Growth Strategy: Successfully drove 8% YoY revenue growth by executing just-in-time field sales campaigns and optimizing lead-to-opportunity processes. Machine Learning: Developed ML pipelines to scrape, classify, and analyze job data, providing actionable insights to over 60 clients. Career Highlights: - Managed pre-sales training, operations and enablement for teams of 700+ colleagues. - Designed and implemented account assignment models supporting $100M+ SaaS business plans. - Delivered actionable market insights for Fortune 1000 companies, influencing cybersecurity strategies. Whether you need help with sales program management, data analysis, or crafting a winning go-to-market strategy, I can deliver results that exceed expectations. Let’s connect and make your project a success!

Consumer Segmentation
SQL
Google Analytics
Statistical Analysis
Econometrics
Market Research
Microsoft Excel
Survey Design
Qualtrics
SurveyMonkey
$150 hourly
Josh W.
- 5.0/5
- (16 jobs)
***** Expert-Vetted: Top 1% of Upwork Freelancers ***** 👋 Hello! I'm Josh. I use advanced analytics and data storytelling to help you unlock the power of your consumer data and make informed decisions. End results might include a survey design, customer segmentation, conjoint analysis, predictive models, Tableau dashboards, or an insights report. Throughout the journey, I'm a partner and advisor. I use design thinking and agile concepts to understand the problem to solve and focus on what's most important to your business and customers. During my 12-year tenure at a Big 4 firm and now as an independent consultant, I've developed a reputation for delivering precise and creative insights. I'm also a data storytelling coach and founder of the Market Research Tableau User Group. I look forward to working with you! -------- 🔥 PASSIONS • Improving product and service experiences by understanding customer preferences and behavior • Integrating internal data with research data to reveal the complete customer narrative • Combining creativity with proven analytical methods to generate novel insights 🧠 SKILLS • Market Research • Questionnaire and Report Writing • Data analysis and visualization • Segmentation • Cluster analysis • Predictive modeling • Conjoint analysis • Choice-Based Conjoint (CBC) • Adaptive Choice-Based Conjoint (ACBC) • MaxDiff • Tableau • Python • Scrum and Agile • Design thinking 🎓 CERTIFICATIONS AND TRAINING Marketing and Analytics Certificate Programs - DePaul: ▪ Predictive Analytics ▪ Multichannel Marketing ▪ Social Media Marketing ▪ Digital Marketing Optimizing Features and Pricing Using Survey Research – Sawtooth Software: ▪ MaxDiff (Maximum Difference Scaling) ▪ CBC (Choice-Based Conjoint) ▪ ACBC (Adaptive Choice-Based Conjoint) Other Certifications: ▪ Foundations in Design Thinking Certificate – IDEO U ▪ Customer Journey Mapping, UX Psychology Workshops ▪ Certified LEGO® SERIOUS PLAY® Facilitator ▪ Design Sprint Masterclass – AJ&Smart ▪ Improv Level A – The Second City ▪ Project Management Professional ▪ Certified Scrum Master

Consumer Segmentation
Quantitative Analysis
Report Writing
Survey Design
Design Thinking
Data Analysis
Business Consulting
Survey
Market Research
Audience Segmentation & Targeting
Predictive Analytics
Python
Dashboard
Tableau
Data Visualization
$215 hourly
Jane E F.
- 5.0/5
- (3 jobs)
STRATEGIC BRAND & INSIGHT LEADER who is passionate about driving business performance by discovering and applying deep insights to build brands, strengthen equity, and develop new products. Master of tried-and-true qualitative and quantitative techniques, I am also a thoughtful explorer of radical new research methodologies, and expert analyzer of secondary data. To me, nothing is more exciting and powerful than bringing all of these data sources together into a single, holistic story. Fearless champion of consumers', customers' and shoppers' voices. I revitalize struggling brands by: quickly uncovering core business issues, identifying knowledge gaps, creating and leading research programs, and - critically - leveraging insights strategically to grow sales and build brand equity. Dedicated coach of highly engaged, impactful and proactive Marketing and Insights professionals in the US and Globally. Award-Winning Global Leader | Visionary Brand Builder | Trusted Partner to Executive Leadership

Consumer Segmentation
Marketing Communications
Business Coaching
Quantitative Research
Advertising Research
Qualitative Research
Business Analysis
Consumer Research
Strategy
Competitive Analysis
Advertising Strategy
Marketing Strategy
$45 hourly
Marlyn K.
- 4.9/5
- (10 jobs)
I’m a Marketer and UGC Creator . I now have over 8+ plus years of business and marketing experience under my belt. I run my own Markering business helping brands of all sizes grow into the digital age

Consumer Segmentation
Market Research
Marketing
Market Analysis
$75 hourly
Kyle B.
- 5.0/5
- (3 jobs)
I am a BCG strategy consultant with a specialization in marketing, branding and sales strategy. I have global P&L general management and advisory experience in the consumer goods, electronics, non-profit and federal government sectors. I have managed advertising campaigns for $1B brands, built and commercialized new products, overseen complex global supply chains, sold in to the world's largest retailers, coordinated financial instruments for farmers in rural Africa, and presented strategic recommendations to US military officers in the Pentagon to direct hundreds of millions of dollars in taxpayer funds. The breadth of my career has afforded me a unique perspective on addressing complex challenges with a common thread: a desire to positively impact people and the lives they lead. As a professional, I am dedicated to the team, to the objectives, to the end users, and to the philosophy of "winning together". I believe in communicating candidly, working with empathy, and saying less while asking more. Failure is a means of progress so long as you fail smart, fail fast, learn and move on. As an individual, I believe that great working relationships start with personal connections built through trust, vulnerability, humility and a genuine interest in each other's lives and wellbeing. I thrive in settings that emphasize diversity, inclusion and collaboration over competition. Personally, I have a passion for skiing, hiking, disc golf and professional soccer. I've driven 7K miles overland across Sub-Saharan Africa and have organized an 'Amazing Race' for 25 people across four countries in six days.

Consumer Segmentation
Retail & Consumer Goods
Innovation Strategy
Financial Modeling
Pricing Strategy Consulting
Process Improvement
Consumer Goods
Management Consulting
Go-to-Market Strategy
Marketing
Brand Management
Brand Marketing
Supply Chain Management
Market Research
Data Analysis
$50 hourly
Andrew M.
- 5.0/5
- (4 jobs)
I am a long time Marketing strategist and Market Research/Intelligence professional with many years of Marketing Content creation experience to communicate product and solution value for web, hard-copy, and event marketing channels. My experience runs broadly from Ideation/Innovation to Commercialization strategies, so I know how to create content that is connected to the full lifecycle of B2B products and solutions. Most of my experience is with the US and International Energy industry, but I can research, write and communicate value for most any B2B or B2C market segment and product line.

Consumer Segmentation
Content Creation
Market Segmentation Research
Presentations
Market Research
Product Development
Marketing Strategy
Data Management
Product Management
Market Analysis
Digital Transformation
Editing & Proofreading
$180 hourly
Chuck M.
- 5.0/5
- (1 job)
As a freelancer/small business owner I design / execute / analyze quant and qual research -- with significant skills/experience in data interpretation and visualization. My research work has won industry awards, and recently I was named a Laureate by the Insights Association, a “lifetime recognition of distinction, for a distinguished career marked by meaningful contributions that have advanced the profession.” As part owner of an India-based development and data services company, I have access to skilled resources for one-off or ongoing projects. I'm a seasoned senior leader with broad and deep perspective. I've advised multiple start-ups over the years on product development, marketing, org structure, and obtaining funding (including creating compelling pitch decks). My background: I have extensive experience on both the provider and client sides of research and insights, including significant analytic work in marketing sciences and leading business intelligence functions. I'm a senior insights executive and business owner, with expert knowledge in the areas of digital and online. A former AOL and Time Warner vice president, I co-founded Digital Marketing Services (DMS) and later served as Chief Research Officer of uSamp. Today, I'm leveraging these experiences to grow Digital Marketing & Measurement (DM2). A pioneer in online research, I was named Inventor on a US Patent associated with the first survey router. As a recognized thought leader in marketing research, I frequently publish, speak at conferences and lead many industry initiatives.

Consumer Segmentation
Retail & Consumer Goods
Research & Strategy
Research Methods
Business
Competitive Intelligence
Company Research
Analytics
Business Intelligence
Consumer Research
Online Research
Market Research Interview
Brand Research
Research Interviews
Market Research
$150 hourly
Tyler H.
- 5.0/5
- (4 jobs)
New to Upwork, but not new to freelancing. Hi - I'm Tyler! Since 2013 I have been helping companies maximize their marketing to accomplish ambitious goals. From startups to national brands (Target & Better Homes and Gardens), I've consistently done one thing... and that's growth. You've got goals; let me help you reach them! I'm a versatile and strategic marketer with over 10 years of experience. A rare combo of both left-brain/right-brain: I'm a creative idea generator and a diligent data analyzer, all-in-one! My background includes leveraging omnichannel integrated campaigns to drive millions of dollars in revenue. Recognized for consistently exceeding goals and doing high-quality work on-time, every time. My top 5 areas of expertise are: 1. Direct Mail marketing 2. Email marketing 3. Data analytics and visualization 4. Layout and design 5. Microsoft Excel Thanks for considering me. I'll leave you with this... My UpWork Haiku High-performing marketer How 'bout we talk soon?

Consumer Segmentation
Data Analytics
Campaign Optimization
Growth Strategy
Creative Strategy
Microsoft Excel
A/B Testing
Customer Acquisition Strategy
Customer Acquisition
Direct Marketing
Freelance Marketing
Marketing
Direct Mail
Marketing Strategy
Omnichannel Marketing
$250 hourly
Bob H.
- 5.0/5
- (4 jobs)
With over two decades of experience in Digital Transformation and AI Strategy, I excel at developing and launching digital solutions that drive business growth. My entrepreneurial background in starting and running successful businesses, along with my training in organizational psychology enables me to build businesses, enhance processes, and create impactful business assets. Clients have included Disney, General Motors, Warner Brothers, VC-owned businesses and startups, Leading over 25 companies to achieve at least 35%+ growth, I specialize in integrating AI and building high-performing teams. As a PhD. researcher in Generative Artificial Intelligence, I combine AI, consumer psychology, and data analytics to deliver scalable, high-impact outcomes. I love to build things!

Consumer Segmentation
SaaS
Artificial Intelligence
AI Implementation
Audience Segmentation & Targeting
Search Engine Marketing
Executive Coaching
Digital Marketing
Strategy
Digital Transformation
Advertising Strategy
Marketing Strategy
Social Media Marketing
Marketing Management
$150 hourly
Megan M.
- 4.3/5
- (143 jobs)
Anything and everything email. I've worked in MailChimp, Sendgrid, Mailgun, Sparkpost, and basically every ESP you can think of setting up and managing campaigns. I can also help you with your sending domain setups and reputation. I started at the bottom making content and templates and have worked my way up to heading the Email Delivery and Marketing department. I'm a fast learner and understand the basics and principles of Email Marketing so it won't take me long at all to jump in and see what systems and methods are in place and then get moving.

Consumer Segmentation
Affiliate Marketing
DNS
Email Deliverability
Drip Marketing
Automation
A/B Testing
Marketing Campaign Setup & Implementation
Mailchimp
Email Campaign Setup
Email Marketing
SendGrid
$75 hourly
Kierra S.
- 5.0/5
- (4 jobs)
I’m Kierra but most call me Keeks. I’m a Social Media Strategist, Manager, and Content Creator with 5 years experience✨ I specialize in helping beauty, fashion, pet, and food brands on social. During my career, I’ve honed my skills in enhancing brand presence on platforms like Instagram and TikTok as well as other social platforms with an emphasis on Gen Z culture. I’ve worked with both multi-million dollar brands and pre revenue startups starting from zero. Most of the projects I work on and have experience in include: - Content/Brand Strategy - Social Media Management - Community Management - Content Creation + Design (Canva/Some Photoshop) - Data Analysis + Reporting - Influencer Marketing While my expertise primarily lies in the beauty/skincare industry, I've had the pleasure of collaborating with other industries like pet, wellness, fashion, and more. Some brands you may have heard of include Neutrogena, e.l.f. cosmetics, Jägermeister, Martha White, and Essence cosmetics.

Consumer Segmentation
Social Media Management
Community Management
Social Listening
Project Management
Instagram Marketing
TikTok Marketing
Copywriting
Consumer Research
Digital Strategy
Data Analysis
Content Creation
Content Strategy
$80 hourly
Mark S.
- 0.0/5
- (0 jobs)
Mark Steinhaus is a veteran marketing research professional with more than 30 years of experience designing, implementing, analyzing and reporting marketing research projects in the pharmaceutical, consumer package goods, apparel, retail and financial services industries. He has conducted hundreds of research projects ranging from new product ideation and concept development to package design, promotional campaign analysis, consumer segmentation, pricing sensitivity and customer satisfaction. Having spent time on both the client and supplier side of marketing research, Mark understands the full picture of what it takes to achieve a successful marketing research outcome.

Consumer Segmentation
SurveyMonkey
Qualtrics
Survey Software
Survey Question Writing
Secondary Research
Customer Satisfaction Research
Pricing Research
Focus Groups
Quantitative Research
Qualitative Research
Customer Segmentation
Survey Design
Market Research
$34 hourly
Sergio T.
- 0.0/5
- (0 jobs)
MARKETING PROFESSIONAL Experienced product marketing professional with a proven track record in developing go-to-market (GTM) strategies, driving cross-functional collaboration, and leveraging consumer insights to deliver impactful results. Skilled at crafting compelling product messaging, managing simultaneous projects, and executing data-driven marketing campaigns to achieve business objectives.

Consumer Segmentation
Budget Management
Digital Marketing
Product Marketing
Data Analysis
Cross Functional Team Leadership
SEO Performance
Competitive Analysis
Product Analytics
Google Ad Manager
Google Analytics
Jira
Scrum
Product Management
Product Backlog
$150 hourly
Christina H.
- 0.0/5
- (0 jobs)
INSIGHTS AND STRATEGY LEADER Insights and Strategy Leader with a consistent track record of guiding data-driven strategies that drive revenue growth, ignite innovation, strengthen brand equity and optimize shopper engagement. Excel at guiding teams in translating consumer learnings, voice of the customer, and analytic insights into go-to-market plans, new market entry, and category, brand, and product strategies that connect to business goals. Expertise in leveraging diverse data sources, including Circana (IRI/NPD), Nielsen, and panel data to uncover actionable insights that influence marketing, sales, and trade strategies. Known for building high-performing teams, fostering retailer partnerships, and creating innovative tools for data storytelling. AREAS OF EXPERTISE Consumer and Shopper Research Business & Data Analysis Brand & Category Management Innovation Brand Positioning & Communication Consumer Segmentation Customer Journey Mapping

Consumer Segmentation
Quantitative Research
Qualitative Research
Data Analysis
Consumer Research
Brand Identity
Strategy
Brand Strategy
Branding
Brand Development
Brand Consulting
$75 hourly
Jack S.
- 0.0/5
- (0 jobs)
I'm a consultant with a passion for helping brands in the Consumer Good industries make smarter, data-driven decisions. By turning insights into action, I guide businesses to improve their strategies and stay ahead of the competition. - Experienced in analyzing omni-channel consumer behavior to uncover key insights - Great at turning complex data into clear, actionable recommendations through presentations, reports, and workshops - A strong communicator, always ready to break down the details and make sure everyone’s on the same page

Consumer Segmentation
Consumer Goods
Digital Marketing
Strategic Planning
On-Camera Presenting
Presentation Design
Data Analysis Consultation
Data Analysis
Microsoft Project
Market Research
Project Management
Company Research
$200 hourly
Jessy C.
- 0.0/5
- (0 jobs)
With over 10 years of product management experience in consumer products, I’ve worked at companies like Google and Agoda, managing products end to end and driving numerous successful launches. - I have a deep understanding of users, with a knack for deriving consumer insights from both quantitative and qualitative perspectives. - My expertise spans marketing, payments, and traditional funnels, working closely with cross-functional teams like UX, engineering, and marketing. - I provide clear direction, set KPIs, and prioritize effectively to guide teams toward successful outcomes.

Consumer Segmentation
Consumer Research
User Experience
User Stories
Product Marketing
Scrum
Product Management
$75 hourly
Laura K.
- 4.0/5
- (2 jobs)
Hi! I began my career in sales and marketing in the fashion industry. Worked with top media agencies for 8 years specializing in consumer brands. We've tested messaging for product launches with quali-quanti techniques for top household names. We reach millions of readers through our owned media channels and partners. I'm trained in economics and executive coaching. Wide experience in consumer goods, wellness, and fashion. I have built brands from 0 to thousands of stores nationwide and increased LTV based on content and service-led tactics. I have built a team and network that allows me to reach millions of people with data-driven articles, blogs, short-form videos, and newsletters. I bring authenticity, consistency, and optimization to my clients. I've researched, planned, and executed content campaigns for Fortune 500s, top agencies, and over 600 global consumer brands. I have relevant experience developing media assets from scratch and testing and optimizing messaging, through a data-driven approach. I strive for authenticity and consistency.

Consumer Segmentation
Consumer Research
Consumer Goods
Business Development
Publishing
SEO Content
Keyword Research
Keyword Forecast
Qualitative Research
Quantitative Research
Research & Strategy
Generative AI
Video Editing & Production
Content Writing
Content Creation
$125 hourly
Matthew B.
- 0.0/5
- (0 jobs)
I am an experienced consumer researcher and professor specializing in understanding customer behavior, preferences, and market trends. My expertise combines rigorous academic research published in top-tier journals with practical industry applications, particularly in hospitality, tourism, and beverage sectors. I excel at translating complex consumer data into actionable business insights. I provide the following services: 1. Industry Research and Analysis - Design and execute consumer research studies that drive business strategy and growth - Conduct voice of customer (VOC) research through focus groups, interviews, and surveys - Develop consumer segmentation studies and brand perception analyses - Create white papers, case studies, and market insight reports - Measure and analyze customer experience, satisfaction drivers, and purchase behavior - Deliver ROI-focused recommendations with clear data visualization - Specialize in generational differences, sustainability trends, and emerging market opportunities - Present findings tailored to different stakeholders - from executives to operations teams 2. Academic and Research Consulting - Guide research design, methodology, and statistical analysis - Develop and validate measurement scales for consumer research - Support quantitative and qualitative data analysis using industry-standard tools - Transform academic insights into practical business applications - Assist with literature reviews and publication strategy - Conduct systematic reviews of industry trends and academic findings 3. Student Success Support - Guide students through research design and execution - Assist with data analysis and interpretation - Help develop research skills and methodology - Support academic writing and publication preparation - Mentor students pursuing advanced degrees My unique combination of academic rigor and industry expertise allows me to deliver high-quality, actionable consumer insights. I help organizations understand their customers more deeply, identify growth opportunities, and make data-driven decisions that impact their bottom line.

Consumer Segmentation
Marketing Consulting
College & University
Higher Education
Market Research
Qualitative Research
Quantitative Analysis
Quantitative Research
$100 hourly
Jill F.
- 0.0/5
- (0 jobs)
I am a mixed methods user researcher and customer experience insights leader with 20+ years of experience helping companies center customer goals and needs in their strategic design and planning processes. Before starting Field Notes Consulting, LLC, I held leadership roles in consumer, customer and product insights at Blue Apron and Etsy. Specialties: - Brand perception and brand health tracking - Customer profile development - User research and survey design - User experience design and evaluation - Customer journey mapping - Voice of Customer metrics and program development - Strategic planning content development and workshop facilitation

Consumer Segmentation
Design Thinking
User Experience Design
Workshop Facilitation
Focus Group Moderation
Customer Experience
Leadership Skills
User Experience
UX & UI
Usability Testing
User Experience Strategy
Quantitative Research
Qualitative Research
Survey Design
Journey Mapping
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