Over 6 years in leading brand agencies, working with international & Italian companies: Ducati, De'Longhi, Pernod Ricard, Enel X, UniCredit, P&G, Ferrari, Heineken.
Today, I'm helping up-and-coming businesses and solopreneurs tell their story and compete globally. 🌲 Raised in the forests of the Ural mountains & educated in the Old World, I bring a fresh perspective and a little fairytale to every project.
How can I help you?
🔭 Understand your target customer and your competitive arena: as a skilled and efficient cultural researcher, I can parse loads of conversations, trend signals and competitor communication channels to help you define the most important customer needs and fruitful positioning strategies
🏹 Brand Strategy & Positioning: brand-building is a craft somewhere between exact science and wild creative imagination, and I can help you with both. We will build your myth based on objective facts and your deepest beliefs. And it will be epic.
🌅 Brand Identity creation: I use the brand strategy to create the universe of your brand: in the visual realm and beyond. Thanks to my diverse experience in the fields of product design and experience design, I can offer new, creative ways to engage with your customers beyond the digital realm.
🗯️ Content & Communication: I create high-level content strategies for companies and personal brands to help you make content that shows your personality and attracts your target.
Why choose me:
📖 Science nerd: in conversations with friends, I'm that annoying person asking "but do you have data to support this affirmation"? I love statistics, surveys, and facts.
In my work, I make sure that my clients base their strategies on objective reality, instead of the ideas pulled out of thin air.
🐲 Multi-cultural mythologist: I see dreams in English, Russian, and Italian. I get my inspiration from my trips from East to West, from pop culture as well as ancient myths and epic works of classic literature. I can make anything inspiring and fresh.
What my clients say:
- "Lyubov's perspectives are always unusual and stimulating!" - Elena Lambertucci, Client director at Landor
- "I'm really impressed with the speed and quality of your research" - Lisa Pelagatti, Remida studio
- "I have been working with Liubov with few projects in 2023 and 2024.
There are 3 things that I appreciate about our collaboration:
1. She has focus and grit. She can deliver fast, keeping high quality.
2. Ability to move across different industries
3. A blend of rational firepower and emotional sensitivity
Working together has proven to be effective, fun and enriching! I would definitely recommend her services for any brand and content assignment."
- Giuseppe Tamola, business advisor
Let's start creating your epic story! 🌊
Content Writing
