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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

Mobile Development

Migrating Your iOS App to Swift 3

When Apple released the beta of the newest version of its IDE Xcode 8 in June 2016, they released a beta update of Swift 3 along with it—the newest, open-source iteration of the Swift mobile programming language. Read on to learn more about what’s new with the language, reasons why you should consider migrating now, and tips on getting started.

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October 25, 2016

Mobile Development

Helpful Tips & Best Practices for Android Developers

Many programmers will tell you that some of the biggest mistakes they’ve made have been through trial and error. Even an experienced developer can benefit from reviewing some of the best practices that Google lays out for Android projects. To help you start your Android app project off on the right foot, here are a few tips and best practices to consider.

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October 24, 2016

Web Development

Tips and Best Practices for Working With the .NET Framework

It’s not easy getting to know .NET. Not only do you have to learn the language, which is a combination of the C# and VB.NET programming languages, you also need to understand principles of object-oriented programming (OOP). Other than differences in syntax, the concepts are the same. Here are some tips to keep in mind when working in the .NET platform.

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October 21, 2016

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