Revenue Recognition Changes Coming in 2018
With new revenue recognition rules coming in 2018, it’s time for your company to get serious about implementing changes to reporting.Read More
February 23, 2017
Upwork is the leading online workplace, home to thousands of top-rated professionals. It’s simple to post your job and get personalized bids, or browse Upwork for amazing talent ready to work on your Copywriting project today.
A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.
Search engine optimization (SEO) is the art and science of positioning your content so it shows up. That kind of visibility is easier said than done, however, and businesses are increasingly turning to SEO experts to help move the needle. Here’s a look at how to hire an SEO expert that’s right for your project.Read More
February 23, 2017
Digital-born companies are disrupting the establishment with an agile and dynamic approach to doing business—and incumbent enterprises who want to stay competitive are prepared to follow suit.Read More
February 22, 2017