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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

For Clients

How to Write a Job Description for a C# Developer

C# is the prominent language of the Microsoft .NET framework. If you run a business based on Windows software, you probably need a C# developer, but may not know where to start to find the best C# developer. Here are some tips to get you started.

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February 20, 2017

For Clients

Writing a Job Description to Find a Great iOS Developer

So you want to hire an iOS developer to build, update, or launch your mobile app—how can you attract top talent for your project? Here’s a general framework to help you write a detailed, comprehensive project description to help you find the right iOS developer for your mobile app development project.

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February 20, 2017

For Clients

The 7-Step Process for Developing Marketing Strategies

Finding the right way to build a sustainable marketing strategy isn’t an easy task so here is a 7-step process for developing marketing strategies to help your business be effective.

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February 16, 2017

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