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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

For Clients

Writing a Job Description to Find a Great Android Developer

After you’ve fleshed out your idea for an Android app, it’s time to find a developer to turn ideas into a tangible app. Here’s a look at what Android developers do so you can write a job description to attract the best one for your project.

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October 19, 2016


5 Tips for Staying Creative While Running Your Own Business

The best entrepreneurs know that being able to quickly solve problems, come up with new projects, and stay alert to trends are all keys to success. Here are five tips to help spark and sustain your entrepreneurial creativity.

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October 19, 2016

Web Development

Tips and Best Practices for the AngularJS Framework

AngularJS is one of the most popular JavaScript libraries for front-end development, but even long-time JS developers find some parts of AngularJS a bit challenging. If you’re diving in for the first time or just looking for a better way to manage your Angular projects, here are some tips to help you along the way.

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October 18, 2016

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