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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

For Clients

How to Prepare the Perfect Bookkeeper Job Description

A freelance bookkeeper can step in and handle many of the organizational aspects of the business such as generating financial reports, handling payroll, and dealing with accounts payable/receivable. Here’s how to write the perfect bookkeeper job description to land the best professional for the job.

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October 27, 2016

Mobile Development

7 Common Mistakes That Could Affect Your Android App’s Performance

Mobile development is much different than desktop programming—there are UI elements, battery usage, bandwidth, and operating system support to account for. Any of these aspects can hurt your Android app’s performance, and your user experience. For Android developers, here are tips on a few common mistakes to avoid when designing and building a mobile app.

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October 26, 2016

Mobile Development

Migrating Your iOS App to Swift 3

When Apple released the beta of the newest version of its IDE Xcode 8 in June 2016, they released a beta update of Swift 3 along with it—the newest, open-source iteration of the Swift mobile programming language. Read on to learn more about what’s new with the language, reasons why you should consider migrating now, and tips on getting started.

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October 25, 2016

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