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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

For Clients

The 7-Step Process for Developing Marketing Strategies

Finding the right way to build a sustainable marketing strategy isn’t an easy task so here is a 7-step process for developing marketing strategies to help your business be effective.

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February 16, 2017

For Clients

Content Marketing Lessons Learned from Shopify’s Blog

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into its wild success. Through both its blog and podcast, Shopify has been able to further embrace the narrative of being the “go-to” destination for entrepreneurs.

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February 16, 2017

Mobile Development

How do Chatbots Work? An Inside Look

Chatbots are changing the way brands engage with their customers, but what makes them tick? We look at what sets chatbots apart from typical web and mobile apps and how they use Natural Language Processing to turn human language into commands an app can understand.

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February 16, 2017

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