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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

For Clients

LinkedIn Tips Just For Accountants

For accountants and other professionals, their LinkedIn profiles are one of the top sites used to research their services, so it’s important to have these key LinkedIn profile aspects in tip-top shape!

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April 25, 2017

For Clients

Launching Your First Business? A Digital Marketing Crash Course

Entrepreneurs are tasked with wearing many hats in their business, especially early on. From production and distribution to sales and marketing, it’s important for business owners to have some knowledge of the different facets of their company. Read more to learn more about how to dominate your local markets.

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April 25, 2017

For Clients

5 Tips on Finding the Right Name for Your Business

A name is the cornerstone of your business as it sets the stage for your branding and identity. Keep reading to find a few tips that can help you legally find the right business name.

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April 25, 2017

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