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At a Glance: Copywriting

A copywriter specializes in producing marketing and promotional copy. From product descriptions for a catalog or an e-commerce site to advertisements to brochures to presentations, if the words are meant to sell or promote a product, a service, or an organization, a copywriter is the specialist you want putting them together.
Copywriters can work within parameters such as word count, tone, and subject matter. You can supply them with the raw data—such as product specs for merchandise descriptions or bullet points for a brochure about your business’s latest initiative—along with information about the target audience. They’ll use their expertise to craft copy that will encourage readers to take the desired action, whether it’s making a purchase, requesting additional information, hiring your business, or donating to a cause. The expert copywriters on Upwork know how to tailor their words to the most appropriate audience. Because they know how to appeal to specific audiences and how to create compelling calls to action, many can also help you conceptualize your marketing and promotional materials. While you know your business, copywriters will know how best to communicate your expertise to the appropriate audience.

For Clients

Writing a Job Description to Find a Great HTML5 Developer

So you want to hire an HTML5 developer—how can you craft a job description that will help you find the right developer for your needs? Here are a few tips to get you started.

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February 21, 2017

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4 Reasons Designers Should Write

In today’s crowded market, every professional skill you add to your arsenal can help set you apart. And writing may be the single most powerful skill to hone. Here’s why.

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February 20, 2017

For Clients

Essential Visual Design Principles For Web Designers

Every design seeks to either create a sense of unity among disparate elements, or creatively break that unity to encourage a particular action. The principles covered here will help you do both.

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February 20, 2017

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