Do you have an online business? Have you built or are you growing an email list? And do you want to sell a product or service to your subscribers?
That means you need great copywriting for your email marketing campaigns and autoresponders.
Below are some TESTIMONIALS from my previous Upwork clients:
“It was a pleasure working with Claudio!”
“Amazing copywriter, with a great attention to details! Will hire again!”
“Claudio is one of those rare finds on Upwork who really delivers on time and on budget.”
“Claudio was excellent. He kept in constant contact, produced great work and immediately made the few tweaks that I requested. Highly recommended.”
Once people have opted into your email list, they expect to hear from you.
It doesn’t matter what your email service provider is – ConvertKit, Drip, ActiveCampaign, MailChimp, AWeber, Infusionsoft – you need copywriting to communicate with your audience.
It doesn’t even matter which type of product or service you offer – ebook, online course, an hour of your time – emails are hands down the most personal medium available.
That means the copy must be casual and fun, just like how you’d write to a friend. Think of the emails you love reading. Are they simply sales pitches? Or are they more personal? I bet your readers don’t like to be sold to.
So the question is: How do you get noticed and, eventually, sell to your readers?
The answer is: email copy that makes them want to read, click, and buy.
But not just any email copy.
For instance, one problem you will face is the fact that your readers don’t care enough about you and what you do. They mostly care about themselves and what you can do for them.
The SOLUTION: All of your email copy should focus on your reader’s needs and wants.
But that’s not enough to make them buy. To get the sale, you need to structure your emails in a specific order, creating an email campaign anatomy that is tailored to your readers and to your goals.
The words in your subject line matter. So do the ones in the opening lines, email body, and call to action. Use the right ones and more people will listen to what you have to say, BUY the products or services you’re selling, and even refer their friends and family to you.
• Intriguing subject lines
• Mouth-watering copy
• Juicy storytelling
• And strong call to actions.
These are all part of an email marketing campaign that will produce the RESULTS you want.
Do you want to increase email open rates, convert your readers into buyers, and generate more SALES for your business? Then use one of the buttons at the top of the page and let’s talk about your project.
P.S. Even though I focus on copywriting for email marketing campaigns, you can also ask me about direct response copy, explainer video scripts, website content (home page, about us, etc.), sales pages, landing pages, blog posts, articles, case studies, online newsletters, white papers, product descriptions, facebook ads, and more.