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  • $85 hourly

    • 5.0/5
    • (3 jobs)
    Enthusiastic content marketing strategist, nimble b2b and b2c copywriter, entrepreneurial direct marketing and digital agency founder with 25+ years of diverse experience spearheading cross-channel acquisition, retention, branding, affinity marketing and loyalty programs for companies and non-profits. Skilled in virtually all areas of modern marketing: acquisition marketing, Account Based Marketing (ABM), digital, search, direct mail, email marketing, creative storytelling, membership marketing and fundraising, social media, Facebook, LinkedIn, Google Adwords, Instagram, and other social media platforms, content strategy, brand positioning, messaging, audience segmentation, lead generation, cross-selling, analytics. Strategic Planning & Campaign Management: Strategic planning and oversight of targeted, multi-channel marketing and advertising programs promoting a diversity of products and services, such as: * Corporate Membership Program for the American Society of Civil Engineers * Premium Content Membership Loyalty Program for the American Chemical Society * Rebranding of American Association of Physical Education, Recreation and Dance * Federal Government Media Strategy and Go-to-Market Campaign for Microsoft * New Student Email Referral program with Student Video for American Graduate University * Account Based Marketing for Matter Made/Fulcrum * Social media/email campaigns for National Academy of Engineering * Multi-year Nurse Excellence Recognition Campaign for the American Nurses Association * Website Engagement Testing Plan for TechRepublic (CNET) Content and Creative Development: Keen insight and skills creating targeted content to capture leads and support brand positioning. Guide creative development of premium content and copywriting for engaging email and digital campaigns, web site content, direct response advertising, video scripts, catalogs, presentations, case studies, white papers, social media, and more. Customer Research & Segmentation: Conduct and utilize market research, refine value propositions and refine effectiveness of market-penetration strategy. Spearhead go-to-market plans across geographic regions, channels and markets. Operations & Management: Manage all aspects of marketing planning, budgeting, metrics and reporting, vendors and freelance talent. Deep understanding of CRM, inbound marketing and B2B ABM, demand generation, inbound marketing, social media. Over 25-years' agency leadership experience with the ability to motivate and mentor. Supervised team of 15 inhouse staff and numerous independent contractors working remotely.
    vsuc_fltilesrefresh_TrophyIcon Direct Marketing
    Social Media Marketing Strategy
    Digital Marketing
    B2B Marketing
    Email Copywriting
    Writing
    Creative Strategy
    Copywriting
    Branding
    Ad Copy
    Landing Page
    Email Communication
    Integrated Marketing
    Email Marketing Strategy
    Lead Generation Content Creation
  • $150 hourly

    • 4.5/5
    • (19 jobs)
    Jim has provided strategic counsel, branding, creative direction, and writing services to a broad range of clients, from startups to global giants. His industry experience spans information technology, retail, higher education, healthcare, and financial services. He is adept at writing for all media and communication vehicles, including Web content, marketing literature, white papers, advertising, case studies, byline articles, video and multimedia, presentations, annual reports, and books. Jim has written for everyone from Fortune 500 CEOs (EMC, Barnes & Noble) to university presidents (MIT, Northeastern University) to C3PO (well-known protocol droid).
    vsuc_fltilesrefresh_TrophyIcon Direct Marketing
    Video Strategy
    Speech Writing
    Executive Coaching
    Presentations
    Annual Report
    Email Copywriting
    Brand Identity
    Creative Direction
  • $200 hourly

    • 2.6/5
    • (8 jobs)
    Hello there, it's Tim. Straight to the point: Over the last 8 years, I... - spent over $30M in paid advertising on Facebook, Google, TikTok and Pinterest - generated over $100M in revenue for my clients - perfected media buying testing and scaling strategies If you're looking to elevate your ad accounts and truly scale the business - reach out to me, and let's get the ball rolling!
    vsuc_fltilesrefresh_TrophyIcon Direct Marketing
    Facebook Ad Campaign
    A/B Testing
    Ecommerce
    Advertising
    Facebook Marketing
    Paid Social
    Instagram Marketing
    TikTok Marketing
    Instagram Ad Campaign
    Shopify
    Analytics & Tracking Setup
    Social Media Ad Campaign
    Media Buying
    Pixel Setup & Optimization
    Instagram
    Facebook Pixel Setup & Optimization
    Facebook
    Social Media Marketing
    Pinterest Ads Manager
    TikTok
    Facebook Ads Manager
    Google Ads
    Facebook Advertising
    Social Media Advertising
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