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  • $45 hourly
    Salesforce Marketing Cloud expert, having worked with the technology since 2010. I have direct experience having worked for ExactTarget (Marketing Cloud), as well as numerous consultancies specialising in Salesforce Software (Accenture, Tquila & More). I aim to help businesses understand the technology they have purchased or are looking purchase and make implementations and ongoing projects more simple. I can work across a range of roles across a project life cycle, from Solution Architect, Development, Project Lead and Management. You can see me as a one stop shop to tackling Salesforce Projects. I am extremely qualified in Sslesforce Marketing Cloud, integrations including the Marketing Cloud Connector, and Salesforce CDP. I have experience of all areas of Marketing Cloud including Journey Builder, Contact Builder, Content Builder, Cloud Pages, AMPscript, Data Extensions, Automation Studio, and Marketing Cloud Conenctor, which links Sales/Service Cloud to the Marketing Cloud. I'm also Salesforce Accredited in their newer Customer Data Platform: CDP
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    Salesforce CRM
    Google Search
    Display Ad
    WordPress
    Salesforce Marketing Cloud
    CRM Automation
    Marketing Automation
    Email Marketing
  • $60 hourly
    I've been freelancing for 15 years for world's top advertising agencies in London. Working for multinational clients such as Sony, Honda, BBC, AOL, Vodafone, Eurosport, Orange, Virgin, Lloyds Bank, Cadbury. Creating high quality standard and rich media banners, websites, games, animations, applications, and interactive presentations ( PDF, DVD, Kiosk ) for web, mobile, outdoor digital screens and TV. I am used to producing top level work to tight deadlines. I have excellent knowledge of standard, rich-media, dynamic, static and animated HTML5 banners - design & development for Google Display Network, AdForm, DoubleClick, Sizmek (MediaMind), FlashTalking and Celtra platforms in handcoded HTML5/CSS3/JS, Adobe Animate (Adobe Flash) and Google Web Designer. I am a DoubleClick Studio certified developer and have an extensive knowledge of the platform.
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    Graphic Design
    Animation
    CSS 3
    Banner
    Flash
    CSS
    2D Animation
    Google Web Designer
    JavaScript
    Rich Media
    Display Ad
    Banners
    Banner Ads
    Banner Ad Design
    HTML5
  • $45 hourly
    Certified Google, Bing and Amazon Paid Search PPC Advertising Growth Specialist I’m a Paid Search advertising expert providing personal and data driven management of paid advertising on Google, Amazon & Bing.  For the last 8+ years, I’ve worked with Fortune 500 companies as well as businesses with 1000+ people in advertising agencies in various verticals from retail to software, finance and high fashion. Ive also supported some of the most dedicated organisations in the charity sector to help drive forward their causes.  I can provide strategic recommendations and advise on your PPC needs across different channels, create and set-up advertising campaigns from scratch, or take-over existing accounts to improve performance over time.  In summary: • Specialise in Paid Search on Google, Facebook, Bing & Amazon. • Client portfolio of ~3.2M/year managed spend across multiple verticals.  • Can advise, set-up or manage your needs for paid media online. • Former teacher turned online marketeer.  • Please do not hesitate to get in touch with any questions. My approach is always to listen to and understand the needs on my clients in relation to their goals and the products/services they sell, to make sure proposals are context specific, realistic and achievable. Typical requests include: • Strategy recommendations for launching paid search for e-commerce sites • Campaign builds and set-up on Google, Amazon or Bing. • Ongoing management of accounts to drive performance. • Account audits & restructures. • Performance optimisations against specific goals. • Budget and bid management along with revenues forecasting. • Ad Copy writing. • A/B testing I look forward to working with you. Lucas
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    Lead Generation
    Display Ad
    Campaign Optimization
    Campaign Management
    Pay Per Click Advertising
    Google AdWords
    Google
    Google Shopping
    Google Analytics
    Bing Ads
    Amazon PPC
    PPC Marketing
    PPC Campaign Setup & Management
    Paid Media
    Google Ads
  • $30 hourly
    💰Do you need to generate more leads and sales for your business? 🤦‍♂️ Tired of hiring low-quality "experts" that never delivered on their promises or caused more problems than before? 📈 Maybe your campaigns are performing well, but you know they could bring more sales/leads? Let's be honest: marketing your business is hard, and finding a qualified expert who has actually succeeded in this field is even harder. My name is Berkay, and as an entrepreneur myself, I focus on what matters most: return on investment. I'll find what makes you the most money and double down on that. Simple, and how it should be. Benefits you expect by working with me: ✅ Creating and optimizing paid traffic funnels (Facebook Ads, Pinterest Ads, Google Ads, Tiktok Ads) ✅ Fractional CMO (Virtual CMO) services ✅ Starting new paid traffic funnels ✅ Conversion Rate Optimization (CRO) and landing pages (ClickFunnels, WordPress, LeadPages, Unbounce, etc.) ✅ Keep your customers coming back to you over and over with intelligent segmentation and automation. Here is what some of my clients say about our collaboration: ⭐️⭐️⭐️⭐️⭐️"Exceptional work, and he is deeply knowledgeable about all ways of Facebook advertising. There was no fluff or exaggerated promises, just friendly service and measurable results. We will definitely be using his services again!". Boris S. - Upwork Review ⭐️⭐️⭐️⭐️⭐️"It’s was great working with Berkay. On our calls, he dug deep into our strategy and pinpointed exactly what were the issues of our sales funnel. He came up with great suggestions for improving it. A couple of days after implementing his strategy we saw a 116% increase in conversion rates. Hope we can work together in the future. Thank you!" Kamil K. - Upwork Review Ready to explore a new direction for your business? Contact me, and let’s grow your business together. Talk to you soon! Berkay Demirci
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    Social Media Website
    eCommerce
    Social Media Lead Generation
    Internet Marketing
    Shopify
    Pinterest
    Social Media Marketing
    TikTok
    Social Media Advertising
    Facebook Advertising
    Facebook
    Instagram
    Display Ad
    Social Media Marketing Strategy
    Sales & Marketing
  • $55 hourly
    **Back online on Upwork as of June 2023 after completing several long term client projects full time** Please DM me for project availability. anomalyseven.com I’m an award winning Senior Digital designer having worked in international theatrical film and television advertising at one of Europe’s foremost creative agencies. As a key member of the team, I’ve built and managed both graphics and visual design across multiple digital channels for some of Hollywood’s most well know and cutting edge cinematic studios, as well as some more home grown names like the BBC. My core skills include the full panel of digital mediums, from HTML5 rich adverts via Doubleclick to interactive digital outdoor and haptics. As such, I’m extremely familiar with asset creation in scoping, designing and developing websites, adverts, and rich media experiences. I have extensive experience in video editing including trailer edits, educational videos, social media campaigns and more. Key Skills: •Web design builds with a speciality in Wordpress •Display Ad design and builds on various Ad platforms •Keynote Design for presentations in both static and animated designs •Video-Adobe After Effects builds/ Premiere editing •Company branded documentation on Indesign delivered in whatever format you need. •Wireframing, visual mockups, full web builds •Logo branding and creating brand guidelines Some of my recent projects include creating and overseeing all digital online creative and campaigns for a Disney no1 box office movie, digital motion outdoor spots for Netflix Original programming as well as various company site redesigns on Wordpress.
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    Adobe After Effects
    Web Design
    Adobe InDesign
    Elementor
    Video Editing
    Adobe Premiere
    Motion Graphics
    Logo Design
    Wireframes
    Google Web Designer
    Adobe Photoshop
    Keynote
    Display Ad
    WordPress
    Digital Design
  • $50 hourly
    Experienced Sales & Marketing Director with a background in digital marketing on client-side, specializing in B2B & B2C in travel, retail, and pet industries. - Expertise in managing and optimizing budgets ranging from 4 to 8 figures yearly. - Skilled in acquisition & CRM with a data-driven mindset, leveraging channels such as Google, Facebook, Instagram, TikTok, Bing, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and affiliate marketing. - Specializes in detailed channel audits, cost-efficient campaign management, ROI/CPA optimization, Shopify integration, and pixel/tracking audit & setup. - A/B testing and experiments, ad groups expansion, and adoption of the latest features. - Expert in email marketing strategy and integration using platforms such as Sailthru, Adobe Campaign, and Klaviyo.
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    Social Media Advertising
    Facebook Advertising
    Shopify
    Display Ad
    Search Engine Marketing Strategy
    SEM Keyword Research
    Google Shopping
    Product Listing Ad
    Instagram
    Pinterest Ads Manager
    TikTok
    Google Ads
    Social Media Marketing
    Search Engine Marketing
    Offline Marketing
    Email Marketing
  • $59 hourly
    🏅Google Ads Certified Partner 🏅Google Ads Search Certification 🏅 Google Ads Display Certification 🏅 Google Ads Shopping Certification 🏅 Google Ads Video Certification ✅ 6+ years of experience ✅ 75+ happy clients ✅ Total ad spend managed in 2021: $1.25 million+ (Facebook & Google Ads) ✅ Consistent ROAS of at least 400% with big ad budgets --- Hey, welcome to my Upwork profile. My name is Rahmi Ozcan and I’m the founder and director of Think Digital Now™️ and a Paid Media Expert. At Think Digital Now™️ We Specialise In Working With DTC & B2B Brands To 3x Their Return On Ad Spend (Guaranteed). And if you’re a DTC brand owner who wants to scale your store’s revenue month-on-month, I’m your guy! On top of all that, I also help companies and other agencies with PPC audits. Always open to connect with new people, feel free to drop me a message! “Networking is your net worth.” (Tim Sanders) and “If it scares you, it might be a good thing to try.” (Seth Godin) I’ve actually studied in Germany to become a high school teacher but moved to London in late 2012 to embark on this digital marketing journey. Back then, a journey into the unknown and with many ups and downs. Looking back, it was the best decision I’ve ever made. In between I worked for a world renowned international business school, a major betting firm, started a coffee cart business, even worked as a courier and turned my passion into a side hustle by offering street art and graffiti tours for domestic and international tourists in London. What I've learned from all these different endeavours is that if whatever I do doesn’t provide the other side with value, it’s not worth doing it. My goal is to impact humans in a positive way, provide as much value as possible, start a charity or foundation to help people with their mental health, and spend more time with my wife and daughter. I’m a firm believer that there is enough to eat for all of us, and if you give, you will receive and your gift will return to you. Ask me any question, and I'll make sure to get back to you. Always open to all recommendations, ideas and innovations, the globe moves forward and so do I. There are some other projects I have underway, but I'm still a regular human being with hobbies. I play chess and ping pong, visit art exhibitions, enjoy world cuisine and travel the planet. Currently based in Tokyo, Japan with my wife and little daughter. LET'S GET STARTED Ready To Make a Real Change? Let’s Scale Your Brand Together! Send me a message and let’s jump on a call to find out if you are a good fit and how I can help you level up your business. Speak soon, Rahmi P.S. 👇 Check out the crazy results my team and I generated for our clients using Facebook Ads and Google Ads 👇 ✅ $4,628 into $67,922 with Facebook Ads in 30 days - 1400% ROI ✅ $66,329 into $714,867 with Facebook Ads in 60 days - 10.77 ROAS ✅ $256k into $1.55M with Google ads in 90 days - 6.15 ROAS ✅ $1,434 into $46,419 in 30 days - 3200% ROI ✅ $216k into $1.38M with Google ads in 45 days - 6.30 ROAS Need proof? Look at the portfolio section on this profile. 👇 ___________ Here's what existing clients say about our service: ⭐️⭐️⭐️⭐️⭐️ “I’ve recently outsourced my marketing to him to have greater flexibility in my marketing activities. Rahmi and his team have provided me with website development and continued to manage my PPC and Facebook campaigns. They very much feel like a part of my extended team. Both the client management team and those tweaking and adjusting the nuts and bolts of the account have been brilliant. Super friendly, knowledgeable and proactive. They are always approachable, professional and a pleasure to work with!” ✔ Brian L. - Founder of Monoscreen ⭐️⭐️⭐️⭐️⭐️ “I have had the privilege to get to know Rahmi recently on a personal level, and I have only extremely positive things to say. He's a genuine guy who values his clients and colleagues highly, he's super easy to deal and communicate with, and on top of all that, he runs a kickass MKTing agency. No matter what you do, if you are thinking of working with an agency, you have to speak to Rahmi.” ✔ Rikesh P. - CMO of Next Up ⭐️⭐️⭐️⭐️⭐️ Rahmi helped us tremendously in the last three months. Thanks to him we doubled our revenue! Definitely recommended for anyone looking for a solid PPC peson. Worth the money. 👍🏻 ✔ Stefan G. - Director of Sunrise
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    Display Ad
    Advertising
    Content Creation
    Paid Social
    Paid Media
    PPC Marketing
    PPC Campaign Setup & Management
    Google Search
    Google Shopping
    Instagram Ad Campaign
    Facebook Advertising
  • $50 hourly
    I help owners of small companies succeed. I specialise in all aspects of digital marketing for the serviced based, creative, consulting and e-commerce industries, with prices starting at £750+VAT per month. I don't just do "marketing" - instead, I really help you grow and succeed. I have packages set up for small companies, with directors as employees, and potentially a handful of employees, but not more; I am focused on small companies, with revenues of between £20,000 and £200,000 per year. Why me? - I'm great at what I do - just see my client reviews - I'm responsive - I'm here for you when you need me. In fact, I'll be chasing you for information, rather than the other way around! - I am a specialist - and only ever work small, owner-managed companies. If you have a small company looking for a real business partner to help you grow profitably, book a call today. I stand apart from the crowd by offering a No-Contract service, giving you the confidence to explore new possibilities without constraints. Add and remove services as required. If you are unsure how I can bring value to your business feel free to access a FREE Digital Marketing Health Check to better understand where your business ranks online, and where your business needs help to get more traffic. [You can see a sample report & url link in my portfolio]
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    Lead Generation
    Mobile Advertising
    Display Ad
    Paid Social
    Paid Media
    LinkedIn Campaign Manager
    Google
    Google Ads
    Facebook Advertising
    LinkedIn
    ClickFunnels
    Twitter Marketing
    LinkedIn Campaign Manager
    Facebook Marketing
  • $50 hourly
    🔥 Google Certified Partner. 🔥 10 Years FTSE 100 Agency Experience. 🔥 Currently working with budgets ranging from $1,000 - $500,000/month. Google Ad Management Success Stories:----------------------- • 40% reduction in CPA for online CRM platform Zoho.com. • 143% increase in ROI for Viking-Direct.co.uk. • Delivered a 15x growth in revenue for Neonbeach.com. • Decreased CPAs by 285% for RosettaStone.com. Why Choose me?----------------------- Proven, certified & skilled PPC expert in Google Ads, Microsoft Ads, Meta & LinkedIn. With Fifteen years of full-time digital marketing experience working at some of the world's largest digital network agencies working with clients from budgets of $1k-$2.5m/month; including Zoho CRM, Rosetta Stone, UK Government, Visit Britain & multiple Shopify/WooCommerce Start-ups. I'm now a Full-time UK Based UpWork Freelancer working directly with clients to drive agile, fast & top-tier Ad Management. Other Testimonials: ----------------------- ⭐ ⭐ ⭐ ⭐ ⭐ "Outstanding freelancer who helped increase our ROAS by 350% through advanced optimisations and re-configuring our Google Ads account. I would recommend him to any ecommerce store owner" ⭐ ⭐ ⭐ ⭐ ⭐ "Justin was able to identify major opportunity in our PPC campaigns, increase ROAs and put together a strategy for growth. Very pleased working with this freelancer - will absolutely hire again in the future." 👉 Get in touch and arrange an intro call today! 🤩
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    Facebook Ad Campaign
    Instagram Marketing
    Facebook
    Google Ads Audit
    Display Ad
    Google Ads Account Setup
    Social Media Marketing
    Google Ads Account Management
    Search Engine Marketing
    Retargeting
  • $47 hourly
    #Results [beauty] A global cosmetic beauty brand went from 249% to 466% ROAS in 3 months [jewelry] Jewelry eCommerce Brand - 678% Increase in sales in 2 months Domain and hosting company grew to 20% market share in 7 months [local service provider] 97% drop in cost per lead #Current numbers Currently managing 900k USD quarterly on Google and over 100k on Facebook Ads. #My Focus My goal is to create long-term cooperations with long term growth oriented people. Sadly I’m not able to split my attention and help everyone. I focus on businesses most likely to grow. #My Approach I believe in strong communication. It’s not only about showing you the numbers I’m generating for you but also WHY we’re getting such numbers and WHAT you can do with it. I’ve seen countless times how my clients grew mostly due to extensive insights I’m sharing with them then just from normal ad management. I focus on having a single source of truth and being ruthless about the transparency. Some people don’t like it, others do. Those who do and are willing to improve their businesses based on my insights grow much faster. Check out the video testimonials; nearly all came from people benefiting from those insights. #ME I’m Kamil Kluziak, I’m doing online marketing since 2011. I’m a managing partner at Texonica, a performance-oriented marketing team. The team is located around Europe. #Scope of my services - Campaign management on Google and Facebook - Advanced conversion tracking approach (GA4, offline conversion tracking, EEC, server side, CAPI, GTM Server Side, enhanced conversions) and analysis of such data - CRM (customer relationship database) data analysis and integration - CRO consultations - Verifying new business ideas - Expanding established business into new audiences based on a data-driven approach # I often hear from people that they already tried many agencies or even tried in-house approach, just to get to the starting line. If you’re looking for a team that cares about your business and is constantly on the cutting edge of what’s possible in the field of the online marketing you’re in the right place. Everything is tailored towards your goals and your business. Due to extensive onboarding process I can only help 5 new clients each month. Please reach out to me and we will schedule a call to analyse your current situation and see if we are a good fit. Talk soon, Kamil
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    Microsoft Ads
    Health & Fitness
    Audience Segmentation & Targeting
    Competitive Analysis
    Media Buying
    A/B Testing
    Google Tag Manager
    Unbounce
    Hotjar
    Google Merchant Center
    Pixel Setup & Optimization
    Display Ad
    Search Engine Marketing
    Google Shopping
    Google Ads
  • $40 hourly
    ⭐️⭐️⭐️⭐️⭐️TOP RATED FREELANCER - Google Ads, SEM Expert, PPC Specialist, Paid Social, Facebook and LinkedIn Ads | Over $2M Ad Spend/month | Proven Track Record Working With The Top Businesses in The UK, US, Canada and Australia ✳️ I am a Google Partner with over 10 years of experience in search engine marketing Google Adwords, PPC Management, Microsoft Advertising (Bing / Yahoo), Facebook Ads Management. ✳️ I work with large B2B and B2C companies worldwide as well as smaller and medium businesses. Having worked on over 250 Google ads account I have experience in many verticals: SaaS, finance, cryptocurrency, retail, real estate, law, IT, medical, pharmaceutical, travel and many more. ✳️ Happy to help business who are looking to set up their Adwords account or need help in managing their existing accounts 🎯Let's get on a call and discuss how I can help you. Here's what to expect. ✅ Free audit/ Quick win report of your Google ads account ($125 value) ✅ Tailored marketing strategy for your business that connects you to your target audience ✅ You'll have more understanding of what to expect regarding results and conversion to match your dream ROI📈 ✅ Now, I really don't know yet if we're a good fit, I work only with long-term partners that I know for sure I can bring value to with my resources. 🎯Just click that "Invite to job" button and send me a message with your contact details. Don’t hesitate to inbox me with any questions. Looking forward to assist you with your project!
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    YouTube Marketing
    Google Display Network
    Display Ad
    Bing Ads
    Google Shopping
    Search Engine Marketing
    Pay Per Click Advertising
    Pay Per Click
    Facebook Advertising
    Google Ads
  • $40 hourly
    I am a creative, enthusiastic and self-motivated individual with a strong background in both print and digital design. I am lucky enough to have worked at a range of exciting organisations which have cultivated and honed my skill and interest. I have worked for 9 years in the industry in agency, in-house and freelance roles. My work has been featured in Creative Review magazine with honourable mention, I have also won a design competition with Paul Smith fragrances and been shortlisted for Design Insight competition. I look forward to working with you and creating unique and exciting designs!
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    Video Advertising
    Display Ad
    Email Design
    Poster Design
    Social Media Advertising
    Adobe Premiere Pro
    UX & UI
    Flyer Design
    Brand Guidelines
    Logo Design
    Brochure Design
    Graphic Design
  • $45 hourly
    Freelance paid social media Manager based in London. With 10+ years of experience in paid advertising, I can help your business increase conversions, lower your ad spend, and maximize your return on investment. My services include the following: ✅ Conversion Rate Increase ✅ Strategy development ✅ Social Media Marketing ✅ Facebook & Instagram Advertising ✅ Snapchat Advertising ✅ Pinterest Advertising ✅ Tiktok Advertising ✅ Linkedin Advertising ✅ Google Shopping campaign setup and optimization ✅ Google display marketing as well as DV360 ✅ Merchant centre setup ✅ Google tag manager setup ✅Pixel installation ✅ Expert in Shopify ✅ Lead Generation
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    Social Media Strategy
    Digital Marketing Strategy
    Instagram Marketing
    Native Advertising
    Google Shopping
    Display Ad
    Facebook Marketing
    Facebook Advertising
    Pinterest Marketing
  • $35 hourly
    Experience in generating leads, sales, brand awareness and traffic in all European countries, USA, Canada, China and Latin American countries by using various digital platforms. With over 8 years of experience in digital marketing, I am finding your potential clients on global platforms: Google, Microsoft ads, Facebook, Instagram, TikTok, Twitter, Youtube, CPA platforms, ASO, Telegram Ads. I will and I have done by myself: - Manage and execute campaigns using different social, search and demand side platforms to generate leads, traffic, brand awareness and sales under agreed CPA, CPL, CPD, CPC - I have run campaigns in industries such as: E-commerce - Film investments - Bond investments - ISA share investments - Payment protection insurance - Personal insurance - Lump sum account claims - Payday loan claims - Educational courses / webinars - Medical services - Forex / CFD - Cryptocurrencies - Poor credit car leasing - Gambling / Casino - Creation of strategies and proposals by analysing campaigns, websites or landing pages (CRO) using analytics tools - Developing unique content for a variety of client websites to improve exposure and brand awareness. - Creation of highly convertible ads (ad text and images) together with team members - Competitor analysis - Maintaining strong relationships with third party partners - Continuous development of new and creative growth strategies - Identify and plan opportunities to improve client campaign performance. - Planning and monitoring online presence - promoting team synergy and positive workflow. And much more. . The budget I managed in some companies was more than 200,000 EUR per month (combination of all paid channels). Let us talk about your project. I’m sure I can strengthen your team and deliver exceptional results.
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    Bing Ads
    Display Ad
    Sales Funnel Copywriting
    Digital Marketing Strategy
    Google Ads
    Advertising
    Analytics
    Instagram Marketing
    Facebook Marketing
    Lead Generation
  • $15 hourly
    LESS TALK, MORE ACTION! PROOF THAT I"M MORE THAN JUST GREAT WORDSMITHS. 😁 The good news is that I’ve got plenty to show you. Here you will find a wide range of case studies, featuring some of our most recent projects. From web design to eCommerce development and social media to SEO, we’ve done it all. The proof is in the featured projects! Don’t just take my word for it here’s what my past clients have said about me “I was struggling to manage my social media campaigns but after one call with Sukhy, I had a clear marketing plan, along with all the materials needed to keep a consistent social media presences, which has resulted to increase in leads & sales!” Jessica Clark, Wag’n’tails “Sukhy did a fantastic job as he quickly understood my business & needs, that is why I found him invaluable and highly recommend to anyone who wants to outsource their social media” Isaac Johnson, SIJ recruitment “His strong knowledge in marketing coupled with his ability to hear the needs of his client and deliver on promises, made working with him a pleasure.” Robert Brown, Willow Homes “Highly recommends Sukhy as he has really helped me develop a clear focus and direction with my social media platform.” by San Urbina, FoodEveryday Social media is what I do. I’m experienced social media experts that know the secrets of creating posts that will engage with your audience. I’ve worked with multiple companies in the UK and overseas to help improve their online presence. Expanding your digital footprint doesn’t just allow you to increase your reach. It can give you an edge over your competitors, enable you to engage with your customers and give you a greater understanding of your audience. With over 3.4 billion people actively using social media worldwide, your digital presence is becoming more vital every day. The internet is a fast-paced world – stop posting regularly, and your audience is bound to forget you. Making consistent, memorable and creative posts is difficult and time-consuming. It’s easy to feel lost in the online world – that’s why i’m here to help you make the most of this digital age.
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    Ecommerce
    Facebook Advertising
    Social Media Advertising
    Influencer Marketing
    Video Advertising
    Retargeting
    Social Media Management
    Campaign Setup
    Text Ad
    Display Ad
    Mobile Advertising
    Campaign Management
    Product Listing Ad
    Social Media Account Setup
    Social Media Content Creation
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