As publishing editor, chief evangelist and product marketing manager for technology companies, over the past six years I have helped startups and established names in augmented reality, fintech, hospitality management, integrated software development environments and database technologies nurture their customer base and expand their reach.
Currently as Product Marketing Manager for Embarcadero Technologies, part of the Idera family, I develop and oversee the content marketing plan and ensure every piece of content performs as expected on the content map and across our paid and inbound channels in the service of the company's goals.
As a marketing copy and content creator my writing is…
Empathic - The reader gets the sense that the author understands their concerns
Eloquent - The opportunity to express something beautifully is never missed
Effective - It serves its intended purpose, eliciting emotion and inspiring action
…and this helps build a meaningful and effective customer journey.
Curating and repurposing existing content for maximum impact, developing and testing new content ideas and approaches, editing and proofreading owned content, and managing third-party content production are all among my responsibilities as a tech marketer. I also implement content performance audits and develop optimization strategies from the SEO and information design perspectives.
/ --- HIGHLIGHTS --- /
One of the most exciting milestones in my career was the publication of my book "Learn iOS Application Distribution" by Apress in New York in 2017. I researched, wrote, illustrated, compiled and edited the book before it was picked up by Apress. The book was listed by bookauthority.org as one of the 33 best new game design books of 2018.
I am also particularly proud of an infographic I recently created to help Embarcadero Technologies mark the 27th anniversary of the Delphi programming language and IDE (Integrated Development Environment). It's a thoroughly researched and detailed visual timeline that overlays the history of Delphi with the evolution of the most popular computer languages, smartphones, operating systems, browsers, apps stores, mobile games and social media platforms. The infographic will soon also be available in print.
/ --- WHAT I'M DOING NOW --- /
My focus right now is building my knowledge and skills in the Blockchain / web3 / crypto space.
/ --- WHY HIRE ME --- /
Dedication, focus, endless enthusiasm, well-thought-out solutions that will constantly improve your marketing ROI. Variety of skills creating added value in combination.
Availability across multiple time zones, 20 years of experience working remotely as a self-starter who requires little to no supervision, just a goal and a deadline.
/ --- WHAT MY CLIENTS ARE SAYING --- /
"Hagop's a responsive, versatile and consistent professional. He has a wide range of skills, and can take on any task comfortably and deliver within the set deadlines. He delivered the content we needed on multiple projects and also helped a client build his business to seven figures. We're very happy to have worked with him and will continue working with him." Edward Hadome, Owner, Syncsity
/ --- CORE SKILLS --- /
Flawless native-level English | Technical proficiency a very broad list of software tools | Leadership | Time management | Teamwork | Quality focus | Attention to detail
/ --- SOFTWARE SKILLS --- /
Desktop publishing: everything in the Microsoft and Google suite of tools
Teamwork and task management: Google Suite, Jira, Asana, Trello
Illustration: Photoshop, Illustrator, Canva
Web Publishing: Wordpress, HTML & CSS
Marketing Automation: Salesforce, Eloqua, Hootsuite, Hubspot, Buzzsumo, Mailchimp
SEO & Analytics: Google Analytics, Semrush, Ahrefs, Yoast
/ --- HOW TO CONNECT --- /
LinkedIn profile: Find me on LinkedIn as "Hagop Panosian"
Email: hagopp@outlook.com
Phone: +374 93 698 989
eBook Writing
Editing & Proofreading
Blockchain, NFT & Cryptocurrency
Ebook Writing
Copywriting
Article Writing
Marketing Management
Copy Editing
Book Writing
Newsletter Writing
Ghostwriting
Content Writing
Blockchain
SEO Writing
Search Engine Optimization
