Welcome to my world!
My name is Euan McConnachie.
I am a results focussed Email Writing Specialist, Email List Manager, and Copywriter.
I write direct-response copy and manage email lists to bring in more revenue for my clients by addressing the email copy, along with the marketing strategy and deliverability.
However, I won’t selfishly take up the whole intro…
I’ll let my clients get a word in:
“…a true professional and master of his craft…”
“…a highly skilled wordsmith and a true pro…”
“…a great copywriter with excellent story telling skills.”
Thanks guys, you’re too kind.
Now, let’s rewind a moment…
Before I found my home as a copywriter and email list manager I had a background in sales.
Working both over the phone and door-to-door. One of the greatest lessons I took away from this experience was the times I was able to change people from a hard no into a sale. Every time it was through human connection, appealing to emotions, whilst justifying with logic.
And I’ve brought this pivotal lesson in selling over to copywriting.
Except now I have an even bigger advantage… Research!
It’s what separates the pro’s from the amateurs.
Through deep research of your ideal customers, your competition and your service/product I am able to write highly targeted copy that speaks to their exact pain points, hopes, fears and desires.
All this combined with creative and value filled writing that engages your readers, gets your message across and persuades them to buy.
I started my copywriting career writing both long-form and short-form but have now specialized in the world of email.
Except, I’m more than just another run-of-the-mill writer.
I offer a full email list management service.
What can a email list manager do?
- Audit your current email marketing to look for opportunities to bring in more revenue
- Offer advice on email marketing strategy (and also how this ties into your overall marketing)
- Manage your email deliverability to make sure your emails are landing in the Primary Inbox not the Promotions Tab or Spam
- Write email copy for individual broadcasts and important sequences (welcome, abandoned cart, browse abandonment, re-engagement)
- Load all the copy into your chosen ESP and send it
- Build out any email automations you need within your ESP
- I will take care of your entire email marketing from start to finish
Now, I couldn’t bear to call myself a copywriter if I didn’t shamelessly include some more social proof:
"What makes Euan stand out is how much he genuinely CARES for his clients. He's willing to go the extra mile, above and beyond, to give value and overdeliver. I was super impressed by his level of dedication. On top of that, it's clear that Euan is very knowledgable about copywriting and email marketing, and he's well-versed in the cutting-edge best practices of his craft. He's a skilled professional and an all-around great guy. Outstanding experience working with Euan!"
If you need someone to write engaging and persuasive copy or you need help with your email marketing then I’m the man for the job!
I always want to make sure you are totally happy with any project we work on together and that we both end up in a win-win scenario.
My focus is on quality work that will get you results.
If you have any questions you’re welcome to send me a message.
I also make myself available for short zoom calls if you’d like to discuss a project.