I help e-commerce brands increase their email revenue using Klaviyo. 💸💸💸
I've been able to generate over $200,000 in revenue within 90 days and you can have a look at a screenshot of that result just below this overview in my portfolio section.
Now, if this sounds interesting and you'd like to work with me, here's how I'll approach your email/SMS strategy.
✔️ I will first work to understand your business by having a clear picture of your positioning in the marketplace, your unit economics, and key metrics that drive eCommerce growth (CAC, CLV, MER, etc).
✔️ I will deeply inspect your business's tech stack and integrations before making any sweeping changes to the CRM infrastructure that will lead to cumbersome development changes.
✔️ I will analyze your sending infrastructure and domain reputation before a single email is sent because I understand that if my emails don’t hit the inbox, then my proposed strategy counts for little.
✔️ I will create an automation strategy that holistically covers the customer journey, from pre-purchase consideration to post-purchase onboarding, and to churn risk in a data-driven manner that’s qualified with research.
✔️ I will create a messaging hierarchy for each stage of the customer journey that draws upon qualitative insights from customers and is heavily based on research. I will then strategically insert key messages into all the relevant touch-points to not only maximize conversions but simultaneously provide a great customer experience.
✔️ I will look at list growth through the lens of quality over quantity.
✔️ I will strategically build signup forms to include zero-party data capture that can shape the whole customer journey and unlock meaningful insights to improve acquisition efforts and every single message within the welcome flow and future segmentation. I understand that capturing these insights as far as possible up the funnel gives me the best chance for success when progressively profiling customers to drive the brand forward.
✔️ I know that the highest leverage I can get from A/B testing comes in signup forms, welcome flows, abandoned carts, and post-purchase flows, as well as campaigns. Hence, I’ll prioritize testing these elements as I know they have the highest volume of data to work with, can reach statistical significance, and can genuinely impact the business's bottom line in a meaningful way. I’ll also be diligent in my tracking and applying the learning in a way that leads to continuous self-improvement.
✔️ I’ll work to increase revenue within the parameters of your business goals holistically.
✔️ I’ll develop a strong segmentation strategy that maximizes the reach of my messaging to recipients within the database, while simultaneously preserving your Sender reputation.
✔️ I’ll create a marketing calendar that is aligned with the client’s omnichannel strategy.
✔️ I’ll report on objectives beyond revenue, including the results of my A/B testing, the qualitative research I’ve collected, zero-party data, and UGC. I’ll be deeply integrated with the omnichannel strategy and consistently work to harmonize this strategy with other departments in the business.
In summary, I’ll work to optimize your business holistically and I believe with all of these in place...
You'll be able to MAKE MORE MONEY - 💰- from your email marketing channel and retain both new and existing customers🧍🧍🧍🧍🧍
Now if all of these sound interesting to you, feel free to send me a message so we can get started on a FREE strategy session ASAP! 🤓