Hire the best Email Marketers

Check out Email Marketers with the skills you need for your next job.

Clients rate Email Marketers
Rating is 4.7 out of 5.
4.7/5
based on 29,023 client reviews
Margaret G.
$85/hr
  • Trophy Icon Email Marketing
  • Virtual Assistant
  • WordPress
  • Marketing Automation
  • Social Media Management
  • Photography
  • Messenger Marketing
  • 17hats
  • Process Improvement
  • Microsoft Office

Hello! Are you a Solopreneur/Small Business that is overwhelmed with the plethora of tasks that it takes to keep up with your business/passion? Let me help - I’m equal parts creative and techy. I have a honed design eye as well as a strong aptitude and appetite for learning software. I bring 20+ years experience to the table. I dual tracked as the owner of my own photography studio along side a corporate world position. In August of 2019, I left my corporate job to run both my photography and virtual assistance businesses full time. Owning my own business has given me years of experience in online innovation - to do business in the past...

Marcy C.
$140/hr
  • Trophy Icon Email Marketing
  • Email Campaign Setup
  • Canva
  • FTP
  • Adobe Photoshop
  • Email Design
  • Klaviyo
  • Squarespace
  • Graphic Design
  • Figma
  • Magento
  • Mailchimp
  • WordPress
  • PSD to Mailchimp
  • Custom Graphics

:・゚★ I am a seasoned digital designer focused on ecommerce and 17 years of experience in the retail space. I specialize in helping agencies and brands build creative systems so they can manage their designs in house. This could be setting up a reusable email template, building branded Canva templates or creating graphic design templates your team can use to customize their emails :・゚★ I can help: ✩ Teach you how to do any of this yourself :) ✩ Create templates in Canva, Figma or Photoshop that you can reuse ✩ Create tutorial videos for you or your team ✩ Custom Mailchimp Templates that are editable and re-usable! ✩ Email templates...

Megan M.
$125/hr
  • Trophy Icon Email Marketing
  • Automation
  • A/B Testing
  • Consumer Segmentation
  • Drip Marketing
  • Strategy & Planning
  • Affiliate Marketing
  • Mailchimp
  • SendGrid
  • Marketing Campaign Setup & Implementation
  • DNS
  • Email Deliverability
  • Email Campaign Setup

Anything and everything email. I've worked in MailChimp, Sendgrid, Mailgun, Sparkpost, and basically every ESP you can think of setting up and managing campaigns. I can also help you with your sending domain setups and reputation. I started at the bottom making content and templates and have worked my way up to heading the Email Delivery and Marketing department. I'm a fast learner and understand the basics and principles of Email Marketing so it won't take me long at all to jump in and see what systems and methods are in place and then get moving.

Rachel K.
$70/hr
  • Trophy Icon Email Marketing
  • HubSpot
  • Business with 1-9 Employees
  • Lead Generation
  • Instagram Plugin
  • Social Media Website
  • Campaign Management
  • Website
  • Paid Media
  • Paid Social
  • Website Copywriting
  • Branding
  • Internet Marketing
  • Marketing Automation
  • B2B Marketing

Hello, my name is Rachel and I've been a professional marketre for almost 9 years. For the first 8 years of my career, I worked in B2B marketing at a small technology company. I've learned a lot and excelled in several marketing tactics. And now, I work with organizations to successfully promote their businesses. First, all things inbound. Over the years, I have kept up with the changes that come with inbound marketing. Whether its reorganizing content on a website, updating website copy, social media, or branding, I have experience and can certainly be of assistance to you. I also have experience with other marketing strategies such as...

Deyan G.
$60/hr
  • Trophy Icon Email Marketing
  • Mailchimp
  • Marketo
  • Klaviyo
  • WordPress
  • Responsive Web Design
  • Webflow
  • Unbounce
  • HubSpot
  • HTML5
  • CSS 3
  • PSD to HTML
  • Pardot
  • Email Design

I have more than 14 years of experience designing and coding responsive email templates, campaigns and newsletters, and a total of 22 years of experience in web design, coding and Wordpress implementation. What I do: ✔ Design and code responsive and editable Marketo, MailChimp, Klaviyo, Pardot, Shopify, Dotmailer, Constant Contact, Zaius, Hubspot or Zoho email templates and landing pages. ✔ Custom email newsletter templates (design and coding) ✔ Create email templates according to your brand guidelines. ✔ Convert PSD / Sketch / Figma designs to Responsive Email Newsletters ✔ Set up email campaigns on different email platforms...

Milan M.
$150/hr
  • Trophy Icon Email Marketing
  • Marketing Automation
  • Marketing Strategy
  • Conversion Rate Optimization
  • Intercom
  • HubSpot
  • Lead Generation
  • Email Campaign Setup
  • ActiveCampaign
  • WordPress
  • Email Marketing Strategy
  • Chatbot
  • Chat & Messaging Software
  • Live Chat Software
  • B2B Marketing

👨‍💼 I'll let my clients speak for me - thank you all! 👍 "Knowledgeable, Efficient, organized and perceptive. I would highly recommend Milan to anyone looking to automate workflows." "Milan is a master in Intercom, he can complete work that takes weeks in hours, will work with him again." "Working with Milan has been an absolute delight! Our project team was stuck and unable to move forward due to technical challenges with customizing WalkMe. Milan came onto the project and provided a focused path for moving forward..." 📣 Ask me for a FREE consultation! 🦸‍♂️ I'd be happy to help you out, even if you do not hire me at the end! 🔄...

Amanda K.
$60/hr
  • Trophy Icon Email Marketing
  • Email Deliverability
  • Email Etiquette
  • Graphic Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign

I am a graphic designer with over 9 years of experience in designing and coding emails and creating graphics and designs for clients. I have a wide variety of past email design/development, print, and email marketing management projects under my belt here on upwork. I am fully proficient in Adobe Photoshop, Illustrator, InDesign, and Dreamweaver. Beyond that, I am also an expert with email: testing emails via Litmus and EmailOnAcid, correcting coding and design issues, making designs look great on mobile and desktop, and making sure the design and content of an email are as deliverable as possible. I can A/B test your emails, keep an eye on...

Amandine L.
$150/hr
  • Trophy Icon Email Marketing
  • Marketing Automation
  • Internet Marketing
  • Marketing Strategy
  • Digital Marketing Strategy
  • Email Marketing Strategy
  • Constant Contact
  • Mailchimp
  • Marketing Analytics
  • Content Writing
  • Audience Segmentation & Targeting
  • Lead Generation
  • Klaviyo
  • Shopify

I’m an experienced e-commerce startup professional specializing in email marketing. I have over ten years of email marketing experience and have worked with many companies across multiple industries. I'm here because supporting the email marketing efforts of companies and entrepreneurs doing great things is my passion. My email marketing expertise includes: -Email automation and customer journeys -Full email campaign management -Customer analysis and persona mapping -Email marketing template design -Audience segmentation & tagging -A/B subject line testing, -Email marketing coaching & training -Comprehensive email audits...

Catherine F.
$70/hr
  • Trophy Icon Email Marketing
  • Email Deliverability
  • HTML
  • WordPress
  • Social Media Management
  • Social Media Marketing
  • Market Research
  • Landing Page
  • Marketing Communications
  • Content Writing
  • Email Campaign Setup
  • Email Marketing Strategy
  • Copywriting
  • Mailchimp
  • Marketing Campaign Setup & Implementation

I'm an email, web and marketing specialist with over eighteen years of experience in website administration and direct marketing. Throughout my career, I have demonstrated an exceptional ability for meeting organizational objectives and demands for both my clients and my employers. In addition to my marketing skills, I have extensive administrative, organizational and project management expertise. I'm very proficient in Apple iWork and Microsoft Office, as well as the Google Productivity Suite, OpenOffice, and Zoho Workplace. I have worked with a myriad of software/service/SaaS tools, including but not limited to: Adobe Creative Suite...

Kelly C.
$125/hr
  • Trophy Icon Email Marketing
  • Marketing Automation
  • ActiveCampaign
  • Email Marketing Strategy
  • Marketing Campaign Setup & Implementation
  • Email Campaign Setup
  • Email & Newsletter
  • Automated Workflow
  • Infusionsoft Development
  • Audience Segmentation & Targeting
  • Mailchimp
  • Zapier
  • Marketing Automation Audit
  • Marketing Automation Strategy

ME: I get small businesses to smoothly scale using automation, email marketing, and optimization! YOU: You’ve worked hard to establish your business, point of view, content, and products… and now you are ready to smoothly scale! In turn, you’ve got your website, CRM, sales process, marketing services, and a variety of other platforms. But how do you turn all of that into a well-oiled machine that builds a longterm relationship with your audience?! That’s where I come in! My “system” brain is able to create fluidity for your business using automation, email marketing, and optimization. All while being creative and personable… no robotic...

Sarah P.
$60/hr
  • Trophy Icon Email Marketing
  • Marketing Strategy
  • Brand Management
  • Sales Management
  • Product Development
  • Copywriting
  • Content Writing
  • Social Media Marketing
  • Article Writing

SUMMARY OF SKILLS: Marketing / Promotions • Strategically marketed brand based on consumer and field research, planning, forecasting, and analyzing competition • Created marketing material of organizational product through literature and samples • Facilitated development and design of product through client feedback and interest in creating new devices • Merged collective ideas from various organizations to highlight key selling points of specific products Management / Training • Mentored associates on sales cycle management for optimal customer retention, satisfaction, and results • Applied technical knowledge and information from work in...

Fahad N.
$40/hr
  • Trophy Icon Email Marketing
  • HTML
  • CSS
  • WordPress
  • PHP
  • Keap Marketing
  • Infusionsoft Administration
  • Infusionsoft Development
  • Memberium
  • WooCommerce
  • ClickFunnels
  • Lead Generation
  • Web Hosting
  • Web Design
  • Marketing Automation

Hi there, I am a professional web designer, developer, and have several relevant skills like more than 6 years of working experience on CMS like wordpress and joomla, and CRMs like Infusionsoft, ActiveCampaigns, Mailchimp etc. I consider infusionsoft my prime specialty and have extensive experience of more than 6 years of working on this platform. I have also worked on several development platforms such as Clickfunnels, Shopify, Instapage etc. I have extensive experience of website design and development, its deployment, integration with infusionsoft and several other CRMS. I use bootstrap for perfectly responsive sites for all the modern...

Clarissa W.
$105/hr
  • Trophy Icon Email Marketing
  • Klaviyo
  • WooCommerce
  • Content Creation
  • Content Strategy
  • SEO Audit
  • WordPress Multisite
  • Social Media Marketing
  • Google Ads
  • Marketing Automation

Hi there! I’m Clarissa, owner of CNW Digital, an LA-based consultancy providing digital marketing and branding know-how for startups, small businesses, entrepreneurs, artists, musicians, and more. I’m a digital marketer by day, music manager by night, wife 7 days a week, and mover & shaker 24/7. I help brands turn ideas into actionable strategy through the power of knowledge transfer, brand-strengthening techniques, and results-based marketing. I set out to educate brands on the impact of delivering added value to their customers' lives and ensure that impact is conveyed with a strong narrative, powerful storytelling, and a killer strategy....

Jason H.
$80/hr
  • Trophy Icon Email Marketing
  • Mailchimp
  • Marketing Automation
  • Website Development
  • Digital Marketing
  • Marketing Strategy
  • Klaviyo
  • Shopify
  • WooCommerce
  • SMS
  • Email Marketing Strategy
  • Email Design
  • Email Copywriting

I am a digital marketing expert with over 10 years of experience in technology, marketing and strategy. I have experience helping small and enterprise clients with digital strategy, email marketing, social media and web design & development and eCommerce. Here's a summary of projects I can help with: Email Marketing: I am a certified Klaviyo expert and also work a lot with Saleforce, MailChimp and some other ESPs. I can help with everything from building responsive email templates, cleaning email lists, setting up automated campaigns and custom setup. Web Design & Development: I've built over 50 websites and micro-sites for clients....

Melissa R.
$150/hr
  • Trophy Icon Email Marketing
  • Social Media Management
  • Internet Marketing
  • Marketing Communications
  • Marketing Management
  • Campaign Management
  • ActiveCampaign
  • Email Copywriting

✔️ CERTIFIED E-mail Marketing Specialist for Shopify Stores ✔️ Top Rated Plus! 20+ x 5 ⭐ Reviews & counting! ⭐⭐⭐⭐⭐ ✔️ MBA Graduate ✔️ Full-time Klaviyo/Shopify Expert since 2016 ✔️ 25+ Ecommerce Stores Worked On in Many Industries - Retail, Health & Beauty, Fashion & Jewelery, Homewares & Appliances, Custom Art Prints, Baby Goods & More ✔️ Full accountability / M-F Availability (GMT+1 time) ✔️ Native English Speaker "Melissa has built, designed and optimised all our email flows. We were looking for a low maintenance solution. The results have been outstanding with a 10x return on investment." Jamie Locke, Owner - Home on the Swan...

Aukse Z.
$70/hr
  • Trophy Icon Email Marketing
  • Marketing Strategy
  • Customer Relationship Management
  • Marketing Automation
  • B2B Marketing
  • Marketing Operations & Workflow
  • Business Process Management
  • Content Strategy
  • Pipedrive
  • Inbound Marketing
  • Sales Strategy
  • Sales Process
  • Project Workflows
  • Outbound Sales
  • ActiveCampaign

I am a Hubspot Certified Inbound Marketing strategist with international experience and MSc in Politics from the LSE University (the London School of Economics and Political Sciences). Being an expert in 240 marketing and sales software tools (CRM, marketing automation, social media, analytics, email marketing), I have conducted research and implemented marketing strategies for companies in Europe, the USA, the UK, Canada, Singapore, Hong Kong, the UAE, Saudi Arabia. 🌍 1. I am an expert in sales funnels, marketing automation as well as CRM integrations. I can create: - Inbound marketing strategy - Account-based outbound marketing strategy...

Erica U.
$65/hr
  • Trophy Icon Email Marketing
  • Adobe Creative Suite
  • Content Management System
  • Web Content Development
  • Marketing Collateral
  • Marketing Communications
  • Search Engine Optimization
  • Social Media Management
  • Social Media Content
  • Writing
  • Email Copywriting
  • Email Communication

Highly motivated self-starter with proven results in a wide array of marketing and communications functions. Effective communicator across all levels of management, and with internal and external stakeholders. Adept at working in teams and independently. Examples of large-scale projects include: * Implementing full-scale corporate website redesign, including content creation and format revisions. * Creating scripts and producing series of educational training videos * Writing content for various marketing collateral, including print, online/social media Specialties: Written and verbal communications, marketing, social media management,...

William O.
$65/hr
  • Trophy Icon Email Marketing
  • Customer Relationship Management
  • Infusionsoft Development
  • WordPress
  • Wordpress Thrive Themes
  • Memberium
  • LearnDash
  • Digital Marketing
  • Ecommerce Platform Development
  • ActiveCampaign
  • Zapier
  • Keap

I am a US-based professional developer with over 25 years of IT and software development experience. I specialize in: - Custom Infusionsoft and Active Campaign development including campaigns, sales funnels, one-click upsells, digital product sales, contact management, reporting and metrics. - WordPress administration and custom development, including HTML, PHP, CSS & mySQL. - LearnDash implementation, including gamification of online learning systems. - Implementing membership-based websites; I am proficient in the majority of membership software including Memberium, Kajabi, iMember360, etc. - SEO analysis and improvement, A/B testing...

Chris B.
$125/hr
  • Trophy Icon Email Marketing
  • Responsive Web Design
  • WordPress
  • Marketing Automation
  • HubSpot
  • Digital Marketing Strategy
  • HTML
  • CSS

I'm a certified "HubSpoter" so to say, I love to help my clients navigate the ins and outs of HubSpot. I hold 28 different HubSpot certifications from complex workflow automations, to landing page designs, to email creation, and even account audits. I'm also an expert in migrating companies to HubSpot as well! I've helped onboard over 250+ companies ranging from 1MM to 20MM, so I know the quirks of working with both big and small business and understand that not every business is the same. I'm a top contributor to HubSpot's own community, so much so they even named me as a Community Champion! I hope you and I get to talk soon to talk...

Daniel K.
$75/hr
  • Trophy Icon Email Marketing
  • Lead Generation Strategy
  • Lead Generation
  • Startup Consulting
  • Sales Strategy
  • Sales Copywriting
  • Growth Hacking
  • Notion
  • B2B Marketing
  • Email Deliverability

Howdy folks :) First off, a few things: 1. If you want to invite me to a job please SEND ME A PERSONAL MESSAGE. I get tons of invites each day, and decline all of them that don’t have a personal message. My hourly rate does assume at least 5 hours of work per week and I do have a minimum engagements that I'm looking for. 2. I DON’T DO COLD CALLING, COMMISSION ONLY WORK OR FULL SALES/CLOSING. 3. I DON'T DO GUARANTEED RESULTS. I've had a ton of success for my clients but there are no guarantees in life, so you won't find them here either. I try my hardest for my clients, but that is it. 4. I’m not a huge fan of calls/meetings, as I believe...

Bill S.
$125/hr
  • Trophy Icon Email Marketing
  • Sales Writing
  • Copywriting
  • Sales Letter
  • Lead Generation
  • Landing Page
  • Content Writing
  • Email Copywriting
  • B2B
  • B2C Marketing

Cold emails for warm leads, nurture / sales emails to move prospects along their buyer's journey toward a decision. Educate, deliver value, and persuade your prospects. You know connecting with your market is all-important for your bottom line. Prospects buy what you’re selling based on how they feel about your product or service – and you. Their feelings come from the words you use, the copywriting, in your marketing messages. Engaging copywriting connects your product or service with your prospects, prompting them to click a link or pick up the phone. More of your emails getting read means more clicks, more calls, more sales. I'll...

Jordan M.
$125/hr
  • Trophy Icon Email Marketing
  • WordPress
  • UX Design
  • Content Strategy
  • Mailchimp
  • Email Marketing Strategy
  • Klaviyo
  • Web Design
  • Behavioral Design
  • Copywriting
  • Marketing Strategy

Hey there! I’m Jordan Mogck (pronounced: Mahk) - a sensible and creative designer who helps businesses (mostly e-commerce and B2B) feel confident their email efforts are not wasted. Here are some ways email automation can help you: - Generate revenue on autopilot for your e-commerce shop. - Build useful profiles of prospects and qualify leads. - Create trust and credibility through educating your subscribers. With a decade of experience in user experience design, copywriting, and web development, I can run with your efforts from idea to execution, or plug-in with your in-house team to manage best practices and production as it relates to...

Thomas N.
$70/hr
  • Trophy Icon Email Marketing
  • Adobe Creative Suite
  • Creative Writing
  • Marketing
  • Content Marketing
  • Google AdSense
  • Wix
  • Digital Marketing Strategy
  • Google Analytics
  • Brand Strategy

I'm an Upwork Rising Talent marketing specialist whose motto is "Words make money." I specialize in digital written content: email marketing, SEO website copy, and ​blog/content marketing. When you work with me, you receive tailored marketing services based on your unique brand and business model. I combine creative and technical writing skills. That's what sets me apart from other marketing writers. I can tell a story and still have you ranking well on Google. I can write a killer email while still driving sales for your business. With me, you get a Masters-level writer with 4+ years' experience in the industry. Past clients include...

Trent K.
$150/hr
  • Trophy Icon Email Marketing
  • Social Media Marketing
  • Digital Marketing Strategy
  • Marketing Strategy
  • Email Marketing Strategy
  • Copywriting

***IF YOU'RE COMING HERE FROM A JOB PROPOSAL- I more than likely made a video just for that job, so there's no need to view the generic one below*** I am a highly-skilled Marketing Strategist and Content Generator. I understand how to identify the needs of the market, how to best apply those needs to your situation, based on a specific review of your website, advertising channels, and analytical data (such as Google Analytics) and then use that data to create the most effective campaigns. I approach advertising campaigns from both sides - the creative perspective and the analytical one. I build strong written content and creative assets,...

Radina P.
$25/hr
  • Trophy Icon Email Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Marketing Management

I am creative, punctual and positive expert with a can-do attitude to work. I have 8 years of experience in digital marketing area and have a background in HoReCa and travel industry, as well as educational sector. I can help your business grow with the following expertise: - Develop marketing strategies for both B2C and B2B businesses; - Set up digital campaign plans, budgets and schedules; - Start up and manage social media accounts; - Build up audiences of target followers in social media, who stay loyal to your brand; - Create content for social media; - Create Facebook Ads for different purposes - likes, awareness, leads, sales; -...

Kate T.
$65/hr
  • Trophy Icon Email Marketing
  • Lead Generation
  • Business Development
  • Campaign Management
  • Cold Calling
  • Sales Writing
  • Sales Management

With 19 years of lead generation experience in multiple industries, my passion is helping businesses implement successful lead generation and marketing strategies to drive organic growth. I love the challenge of figuring out what messaging resonates with buyers, what content is most engaging and what the key is to moving buyers through the funnel. I started my career in a crowded insurance market knocking on doors, cold calling, closing and managing clients. It was not for the faint of heart and I quickly realized which pieces of the sales cycle I enjoyed and where I struggled. When interviewing for my next role, I was shocked to learn that...

Kat B.
$40/hr
  • Trophy Icon Email Marketing
  • Facebook Ads Manager
  • Google Ads
  • Brand Strategy
  • Instagram Ad Campaign
  • Email Marketing Strategy
  • Adobe Photoshop
  • Email Design
  • Instagram Marketing
  • eCommerce
  • Adobe Creative Suite
  • Search Engine Marketing

Hi there! I'm Kat an Arizona and North Carolina-based Digital Marketer with 7+ years of industry experience. My skill set is heavily geared towards: Social Media Marketing (SMM), both paid ads and organic and I have extensive experience with Facebook and Instagram advertising, LinkedIn, Youtube, Pinterest and more! Email Marketing (CRM) : Automations and drip campaigns - experience in Hubspot, Mail Chimp, Constant Contact, GetResponse, Klaviyo and more. Search Engine Marketing and Search Engine Optimization - Experienced in keyword research, copywriting, Google Advertising, Amazon Advertising and Etsy too, as well as website backend...

$NaN/hr

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How to Hire Top Email Experts

How to Hire Email Marketers

Email marketing involves using email to promote products and services while building customer relationships. If you’re looking to build a targeted email marketing campaign that gets results, an email marketer can help.

So how do you hire an email marketer? In this post, we’ll walk you through the process of finding top email marketers on Upwork.

Identify your email marketing needs

Email marketing is pretty straightforward, but there are a few things you should be aware of when looking for the right email marketer for your needs. You know you need someone to run an email marketing campaign, but is there a CRM tool you prefer? Mailchimp, Zoho, and Infusionsoft are just some of the leading tools on the market. You want an email marketer who can slide right into your existing workflow. You could also consider email marketing services that match you with proven talent. Have you identified your goals for the campaign? You may want to consider lead generation services to complement your email marketing.

How to write an effective email marketing job post

With your email marketing needs in mind, it’s time to write that job description. Put yourself in the shoes of a freelance email marketer and try to imagine what they’ll type into the search box on Upwork to find your job.

Every job post should include:

  • Project scope: Be specific about the types of tasks and deliverables (e.g. email templates for the launch of a new product).
  • Background: List specific skills and requirements (e.g. experience with Maropost).
  • Timeline: When do you need an email marketer, and for how long will you need them?
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Although you don’t need a full job description as you would with employment, you still want to be specific and detailed enough in your job post so that a prospective freelancer knows what your project entails.

Shortlist potential email marketing experts

With your project posted and a growing inbox full of proposals, here are some tips for shortlisting talented email marketing freelancers:

  • Industry fit. An email marketing campaign has to speak to your target audience.
  • Professionalism. The email marketer will be representing your brand in your customers’ inboxes.
  • Feedback. Reviews can reveal any red flags about working with a particular email marketer.

Prepare for the interview

Once you’ve narrowed your list of candidates, you’re ready to conduct the interview which will lead you to your ideal email marketer. Here are some sample email marketer interview questions:

  • “How do you measure the success of an email marketing campaign?” What you’re looking for is a clear process for setting a goal, selecting a tool, measuring the right KPIs, and tweaking campaigns based on the results.
  • “Give us an example of a successful email campaign you’ve worked on” This question gives the candidate the opportunity to showcase their work. If they’re prepared they will have an example on hand to demonstrate their skills.
  • “How familiar are you with [insert technology here]?” As we’ve reiterated time and time again, familiarity with the CRM tool you’re already using can make the transition smoother.

If you’re still not sure at the end of the interview process which candidate is right for you, feel free to use a small paid test project to try out a freelancer. Ready to take your email marketing campaign to the next level? Hire an email marketer on Upwork today!

Email Marketing FAQs

What is an email marketer?

An email marketer is someone who understands how to use email to convert leads into sales. They create messaging tailored to each stage of your sales funnel and use email templates to automate the process of directing a prospect from brand discovery to conversion.

Here’s a quick overview of the skills a freelance email marketer might have:

  • Email marketing strategy
  • Data analytics, tracking, and reporting
  • Email testing (e.g. A/B testing)
  • Email marketing automation and CRM tools (e.g. GetResponse, HubSpot)
  • Basic email content creation (e.g. copywriting, graphic design)

Email marketers use email to help businesses forge relationships with customers and clients via targeted messages and promotions.

Examples of what an email marketer can do for you

So who can benefit from an email marketer? Anyone who wants to build an email subscription list and maximize its potential to convert leads into sales.

Here are a few examples of projects that an email marketer can complete:

  • Build a list of email subscribers and drum up excitement for the launch of a new online fashion label
  • Create email copy that targets each stage of the customer journey from discovery to call-to-action for an online retailer
  • Create Mailchimp templates to automate an email marketing campaign for a real-estate agency
  • A/B test different email promotions to identify improvements for an existing email newsletter

Making marketing spend decisions can be challenging. Upwork's Free Marketing Cost Calculator gives you a fast and easy way to calculate the spend for various marketing channels - Digital, Social and Search Marketing.

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