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At A Glance: Email Marketing

Email marketing managers and consultants are responsible for organizing, targeting, and providing feedback for a client’s direct email campaigns. They recognize that email marketing provides significantly better results than traditional mail marketing, and they know how to leverage those benefits for clients in ways that can increase returns on investment and customer engagement. Email marketers provide on-demand, real-time interactive marketing for any project that aims to reach out and engage customers or users in the digital world.

On Upwork, independent email marketing managers and consultants recognize that the reduced time and effort of an email-based outreach allows for a more personalized marketing system, more frequent communications with users and customers, and the unique ability to test marketing messages. Consultants and managers have the ability to more efficiently track sales and customer engagement through email interactivity, which can increase opportunities and reduce overhead costs. Experts often have experience working with HTML-based systems that can reach thousands, and combined with a keen sense of interpersonal communication, allows for a more personalized and intimate communication between users, products, and services. A quality email marketing manager or skilled consultant can be a cost-effective way to generate interactivity and promote product visibility in a collaborative and real-time way. Search for the freelancer who best fits your project team on Upwork today.

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