Hello there and welcome to my Upwork profile! :)
My name is Naiara Back and I am Digital Marketing Specialist. Brazilian, living in Portugal since 2012, I have a constant drive in my DNA to innovate, develop, and collaborate on projects that positively impact and transform the way people live.
With over 15 years of experience in digital marketing, e-commerce, and tourism in Brazil, Portugal, and Ireland, I have honed my skills to become a senior professional capable of handling multiple projects simultaneously in various areas.
I had the privilege of working for two major e-commerce companies in Portugal, including KuantoKusta (Portugal's #1 Price Comparison platform) and Mercadão (Portugal's #1 Customer Satisfaction Online Supermarket). In addition to my daily responsibilities, I took on complementary challenges such as process restructuring and optimization, development of new business areas, and employer branding.
I believe that life is a long journey, and that's why I venture out to discover destinations. And since sharing is an integral part of discovery, I turned my passion for travel into a personal project in the tourism industry: the travel blog "Aqueles que viajam" (Those Who Travel). With hundreds of articles and loyal readers, the blog helps thousands of travelers have a hassle-free travel experience by promoting local experiences that value cultural heritage and the natural beauty of each place.
Through the "Aqueles que viajam" blog, I have been invited by the Brazilian, Portuguese, and Angolan press, as well as various tourism organizations and companies, to promote destinations and travel experiences. With organic and sustainable growth, I have made the blog profitable by implementing services such as Travel Advisory and the spin-off project "Aqueles que viajam de bicicleta" (Those Who Travel by Bicycle), which aims to inspire bicycle travel.
Always ready to give my best, I offer my tireless motivation, creativity, and extensive portfolio of experiences to contribute to projects of all sizes that require quick results. I am flexible with regards to schedules and budgets, versatile, organized, resilient, detail-oriented, and possess excellent problem-solving abilities that help increase business revenue and optimize time.
I am also easily accessible and prompt in responding to inquiries. Feel free to reach out to discuss how we can collaborate and achieve success together.
I'm excited to receive your message! See you soon!
More about me:
- 2022 Most Creative Collaborator Award
- Nominated twice for the 2022 and 2023 Most Loving Collaborator Award
- Promotion of Portuguese tourism on TV programs Anota Aí, Destino Certo, and Bom Dia Rio Grande
- Over 150 interviews in Brazilian, Portuguese, and Angolan press
- My master's dissertation was published as a book
Please see below what I can do for you:
- Content production
- Translation (Portuguese Brazilian and Portuguese)
- Campaigns (strategy, concept, and design)
- Website, e-commerce and blog (content, design, and programming)
- Landing page (content and design)
- Email marketing (strategy, content, and design)
- Social Media (strategy, content, and design)
- Community management
- Articles
- Itineraries
- Reels (script, production, and editing)
- Presentations
- Travel planning
- Process creation