I serve small business with Cross-channel analytics analysis, which enables you to see the path your visitors traveled on your site on their journey into becoming a paying customer, and the impact of your marketing channels and their interaction (email, social media, website, phone, etc). This is how you spot the early wins in your sales funnel as well as the leaks and knots in your pipeline.
Within Google analytics I specialize in Segmentation, which is dividing your Google Analytics data into smaller pieces that are easier to digest. Now you can define your audience by coraling groups of visitors who share common characteristics into buckets. These buckets are “Advanced Segments” and act much like a filter and this is key to developing an efficient and flowing sales pipeline.
If you’re using Google Analytics on your site I can help you define a measurement plan (and funnels) aligned to your strategic business objectives. These measurements are called Key Performance Indicators (KPIs) that you’re going to use on a daily business to understand how your business is performing.
I also create custom Dashboards which are great for summarizing business performance visually as you get instantly digestible analytics. They enable quick, insightful, and clear decision making that drives incremental and continuous improvements. It’s prudent to have as many dashboards as necessary to help you understand each component of your business model.
Wrapping it all together KPIs should align with your business model, goals and be “actionable” (able to be measured and analyzed, delivering insight to where wins and gains can be found). Determining the right KPIs is not always straightforward and focusing on the wrong or poorly structured KPIs can be disaster. I assess business models and define KPIs, track, monitor, and report on those KPIs real-time using dashboards, giving you instantly digestable visual insights of performance.
If you manage a small business, your probably have data from Google Analytics, Facebook, social networks, your email, so on and so forth. Dashboards allow you combine all your most important data from different sources all one screen. So you log in to one account and look at all of your data within it. Or, receive a daily report to be emailed directly to you.
It’s important to keep in mind dashboards in and over themselves are not “self driving cars” or stand alone turn-key solutions. You get the most of out dashboards by using them as facilitators of discussions that result in deeper more detailed insights. Keeping the dashboard simple, graphical and forward-looking starts the conversation in the right direction. The dashboard is a vital part of a broader decision making input system, so to speak. View dashboards as sort of very accurate and precise ‘compass’ that points you in the right direction and gives you insight on navigating your way toward growth and profit.
I am a Google Analytics, Adwords, Mobile, & Search Certified Partner and provide the full spectrum of Google services including SEO optimization accordingly. I recently have become "Blockchain for Business" Certified with Hyperledger & FinTech Certified with the University of Hong Kong.
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