Fractional CMO B2B & B2C "Expert Vetted" and rated the top 1% on Upwork for Marketing Strategy and Digital Marketing. I work as a vCMO or fractional marketing department with my team to expand your team/expertise.
My services are the best fit for when you:
- Feel like your marketing is not as effective as it should be
- Are not sure WHERE to start
- Want to assess if you have the right team to do the job
- Need help attracting investors
*** All contracts are retainer-based, starting at $3k/mo+ ***
🎓Work with an expert digital marketing strategist ♟to hash out information overload (which channels? budget? messaging? automation, and tools?)
🎯We run integrated digital marketing (and some tangible marketing) campaigns that convert 📈
⛔️No fake reports or fluffy KPIs - just results 🏆
Beware of shiny objects 💎and clickbait from marketing gurus. Build a smart and actionable marketing engine that is best for you, your people, your industry, your offer, your timeline, and your budget!
Who am I?
HubSpot Partner, Digital Marketing Expert who write the textbook on Social Media Marketing 2020.
A Multi-channel Marketing Expert for Lead Generation, Product Marketing, Content Creation, Social Media and Digital Marketing Pro that has worked for and with companies such as Google, Cogeco/Peer 1, Nordstrom, YUM! Brands, Pearson Education, University of Texas SA, Coors, Carlson Wagonlit Travel, and many more from fortune 500 to startups (funded and bootstrapped). Researched and wrote a 2020 social media marketing textbook that is now used by hundreds of students a semester.
"It's not what you do, it's HOW you do it"
I'm a marketing executive that operates both at a high-level to cultivate strategy as well as roll-up my sleeves to crush tactics. My background as both a corporate business development/marketing executive and university professor helps me to leverage bleeding-edge techniques with established marketing science. I have an MBA, 12 years as a corporate marketing and business development executive, owner of a digital marketing agency, university digital marketing professor, and globally published.
Let's use a proven approach to execute successful campaigns by creating content to distribute across advertising, digital, PR, events, and social media channels to increase website traffic and interest in your offerings.
The best results come from:
MOA: Market Opportunity Analysis
Insights: Audit and Research
Build: Branding, messaging, website, social platforms
Process: tools, channels, content strategy, workflows
Run: Execute or oversee your highly-effective marketing campaigns using paid and community strategies
My approach is holistic. Looking at how each marketing piece fits into the Big Picture objectives. I take pride in ensuring that we set every brick of your foundation perfectly to build a "flywheel" from marketing strategy to running ongoing marketing campaigns.
Will give insights into your target market, competitive positioning, social media marketing, and communications, KPIs and performance metrics, Implementation, CRM, and Monitoring Analytics. Conceptualize and implement various thought leadership campaigns for IT managed services and a Saas product. B2B, B2C, and B2G for products and services. Success marketing goods and services, education, technology, cyber, SaaS, home services with a strategy with a history of dramatically increasing profit and increasing revenue streams.
Keyword Guru (SEO, SEM, Content)
Complex Marketing Automation
Integrated Marketing Campaigns (no one-trick ponies)
Digital Marketing Auditing
Business and product consulting
Google PPC and Display Ads
Social Media Marketing
Deep expertise in Facebook and LinkedIn Advertising