H I G H L I G H T S :
🔹 Amazon Ad Management for $20M+ Accounts (Sponsored Product/ Brands/ Display/ DSP)
🔹 Sellics/Perpetua/Adtomic (Optimization and Intelligence Software) Migration & Campaign Strategy
🔹 eBay/Walmart Sponsored Ads & Advanced PPC Management
🔹 $1M Etsy Revenue with 50K+ Transactions
🔹 $500K+ Contributions on Kickstarter and Indiegogo
O V E R V I E W :
I am an All-Around Marketplace Expert with 15+ years of experience selling direct to consumer on Amazon's Seller Central and direct to Amazon on Vendor Central. As an entrepreneur, I’ve grown my own brands to become BEST SELLERS - winning highly visible promotions such as “Deal of the Day” and “Amazon’s Choice.” As a consultant, I've optimized hundreds of product listings to rank in the top of their categories and led various companies to expand into global marketplaces on eBay, Etsy, Kickstarter, Indiegogo and Walmart.
🔹 Presently, I am the creative director and co-owner of a Top-Ranked Etsy shop that has generated approximately $1M in revenue since 2020. Recently awarded Etsy 'Star Seller' in 2022. See 'V3RY' in my Portfolio for live examples of my marketing style.
T E A M M E M B E R
I can act immediately as a core member of your company’s team. An hourly contract is the quickest (and often the most economical) way to get me on board. My rate is $95/hr, and I charge in 10-minute intervals through Upwork's Time Tracker. So you can rest assured that all billable time is for work performed exclusively on your projects.
S E R V I C E S I N C L U D E :
‣ Amazon Seller Central FBA and Logistics Management
‣ Amazon Ads Bid Automation/Autopilot/AI, Advanced Sponsored Products & Sponsored Brand Rule-Sets, Utilizing Sellics/Perpetua, Helium 10, Amazon Rules (beta)
‣ Keyword Research and Reverse ASIN research
‣ Listing Optimization (SEO) - Including Titles, Bullets, Description, EBC (Enhanced Brand Content), and A+ Design
‣ Paid Advertising Management - PPC Campaigns, Including Sponsored Display, Headline Search Ads, Split Testing
‣ PPC Analytics for Optimal Ad Delivery
‣ Organic Keyword Rank/Tracking
‣ Branded Storefront Design (Amazon/Etsy/eBay/WordPress/Shopify)
‣ Product Listing Optimization
‣ Email Campaign Design (Constant Contact, Campaign Monitor, MailChimp, Klaviyo, and Zoho - Utilizing A/B testing for higher open rates and UTM tags for click tracking)
‣ Marketing Strategy
‣ Business Audit and Growth Analysis
‣ International Marketplace Expansion (Canada, UK, Germany, Spain, Italy, France, Australia, Japan)
‣ Website Design (HTML, Adobe Dreamweaver) & Shop Management (Shopify, WordPress, WooCommerce, Weebly, Wix, Squarespace)
‣ Copywriting, where necessary for email/ad/crowdfunding campaigns, landing pages, and product descriptions
‣ Crowdfunding Indiegogo & Kickstarter Campaign Design, including strategy, copy, video production & editing, design, setup, backer confidence, execution, campaign updates, delivery, support
‣ Amazon Launchpad (where new and innovative products are launched)
‣ Product Development, Design, and Manufacturing - to bring a product from concept to creation
C O N S U L T A T I O N :
I have hands-on experience in all of the above areas to help your product(s) reach the masses, and (with the exception of videography and public relations) Feel free to direct message me with specific questions, or if you'd prefer we can schedule a courtesy 15 minute phone consultation. I would gladly meet over Zoom after our exploratory call.
Beyond that, I have high-level business experience to take your company to the next stage of growth. I advise on your business as if it's my own and I operate with complete integrity. Feel free to message me directly with a few details about what you need. I typically respond immediately.
Looking forward to our mutual success,
Randy
H A R D W A R E
4x 27” LG 4K Monitors
1x Graphics PC w/ Ryzen 9 Processor + 64MB RAM + 8GB AMD Radeon Graphics Card
1x MacBook Pro 14" M1
1x A7iii Sony Mirrorless Camera w/ G-Master Lenses
Apple iPhone Pro & iPad Mini (for mobile debugging)
S O F T W A R E
Adobe Creative Cloud: Illustrator, Photoshop, Lightroom, Premier, Dreamweaver
C O L L A B O R A T I O N
Asana, Notion, Slack

Email Marketing
Mailchimp
Kickstarter Marketing
Shopify
eBay PPC
Etsy Listing
Google Ads
eBay Marketing
Amazon PPC
Amazon Seller Central
Amazon FBA
eBay Listing
Facebook Advertising
PPC Campaign Setup & Management
Crowdfunding