Passionate and driven, I embody responsibility, enthusiasm, and perseverance, constantly seeking new challenges to leverage my experience and learning for continuous improvement. With a Master's Degree in Marketing Management, Branding, Digital Environment, and Sustainability and a background in International Business & Marketing, I am a decisive and adaptive professional with a proactive attitude and a penchant for fast learning.
My expertise includes leading market research projects, delivering strategic recommendations, implementing marketing strategies for enhanced brand visibility, executing targeted campaigns to achieve business objectives, defining and managing business plans for growth, and adapting marketing efforts to local market needs. With a strong track record of cross-functional team management and maintaining valuable client relationships, I am ready to embrace new challenges and make a positive impact in the dynamic world of marketing and branding. Let's connect and explore possibilities together!
Work Experience:
Strategy Consultant, SIS International, NYC
- Led market research projects across diverse industries, including automotive, 3D printing, industrial machinery, pharmaceutical, NGOs, apparel, insurance, consumer goods, and cryptocurrency.
- Managed cross-functional teams and delivered timely, high-quality insights to clients.
- Conducted primary and secondary research, providing strategic recommendations for informed decision-making.
- Identified industry trends, opportunities, and risks to enhance clients' competitive edge.
- Developed innovative research methodologies and tools for improved project efficiency.
- Maintained strong client relationships and stayed updated on industry best practices.
Marketing and Communications Specialist, Xeotérmica Galega-Aguaenodo, Galicia
- Develop and implement marketing strategies for enhanced brand visibility.
- Create compelling content for various channels, including social media and press releases.
- Execute targeted campaigns to reach key audiences and support business objectives.
- Manage public relations to maintain a positive company image.
- Analyze marketing performance metrics and provide insights for improvement.
- Support events and promotional activities to engage with the general public.
Worldwide Business Planning Analyst, HP Inc., BCN
- Defined, managed, and evaluated business plans to drive growth and profitability.
- Implemented tactics and strategies to achieve business objectives.
- Led cross-functional teams to align on goals and deliverables.
- Set business metrics and conducted data-driven analysis to measure performance.
- Provided insights and recommendations based on market research and competitive analysis.
International Marketing Country Coordination Assistant, Volkswagen Group - SEAT S.A., BCN
- Implemented marketing annual plans to support brand promotion and sales objectives.
- Analyzed and presented marketing study results to inform decision-making.
- Supported campaign adaptations to local market needs and preferences.
- Assisted in the elaboration of recommendations to optimize marketing strategies.
- Liaised with SEAT stakeholders to ensure effective coordination and communication.
Marketing, Communication & Events Intern, United States Chamber of Commerce in Spain, BCN
- Created and implemented online strategies to enhance the organization's visibility.
- Supported the production of the annual magazine, including content development and editing.
- Organized events, including logistics coordination and participant communication.
- Conducted research on various projects related to trade and commerce.
- Developed product adaptations to meet the needs of the Spanish market.
Excel
Data Analysis
Project Management
Forecasting
Sustainability
Brand Strategy
Content Strategy
Microsoft Excel
Marketing Presentation
Analytical Presentation
Business Plan
Business Presentation
Digital Marketing Strategy
